marketing campaigns

Identifying Some Key Trends for You in 2021

To maintain a sustainable position in the marketplace during an uncertain time where businesses facing challenges to reach out to potential customers and grow business activities, the need for impactful and innovative marketing campaigns idea is basic.  Many technologies and channels make it even more difficult to stand in the competitive market. A wide variety of innovative marketing campaigns can be effective on the customer’s purchase decision-making for services, business, products, etc.

To achieve the company’s main objectives and primary goals, an ideal marketing campaign is the first step towards sustainability or ejection of the emerging market. The objective and goals of the company include spreading the word about the product and services among the majority of the consumers and aware of the usefulness, versatility, and practicality of the product and services. “Just do it” is the famous and well-known slogan of NIKE, which was also including an effective marketing method to connect and keep in touch with innumerable customers and audience, this type of marketing is counting as a trendsetter in the market. In 2021, many companies learn the lesson from these campaigns and create enticing marketing campaigns on their own.

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Some Top Trends Which We All Follow and Are Familiar With

The best marketing trends in 2021 that fan out and expand all over the place and develop a great difference as compared to 2020.

Check out some of the digital marketing campaign examples below.

Email Marketing

The most inexpensive and powerful marketing can automatically develop an effective business if rightly used. Return of an average of $32 can be generated through $1 spend on email marketing. ROI is a free email service that can be used to adopt this marketing tool. The usage is pretty much easy while creating a suitable email through choosing a relatable template and develops attractive content, and boom! Ready to dispatch!Some important factors which you can be familiar with include:

American ApparelWho doesn’t like a warm, clear, and desirable welcome email that is designed according to the wants and desire of the customers? I mean a discount, ofcourse. The customers are always looking for comparatively low prices with cool stuff, and American Apparel provided that by sending an email and aware of the discount in a simplistic style.

Appreciation Showed By AegeanThe extrovert character-based large Greek airline completed 20 finest years of its creation and is no surprise for anyone because, through an email marketing campaign, they offered 50% concession to its loyal and most considerable customer as to celebrate the 20 years. The innovative design newsletter can be designed more attractively so it can catch the eyes of many. In the picture, one can witness the message quickly and easily and can analyse the design as it does not need any photo-shop or professional touch because it is conveying its message for which it is created for.

Big Sale on Kate ShadeSince each brand dropping and deducting the prices to 10% to 20% and up to 50% and so on and doesn’tknow how long it lasts. Seeing these offers giving fruitful results, Kate Spade decided to announce a sale as well to facilitate its subscribers. It won’t get any bigger than this”, successfully got the attention and limelight and increased the traffic at the website comparatively more often. Just have to grab a suitable newsletter template, create styling content and send it to all the subscribers, and that’s all you get the visits on the website.

Social Media MarketingTo enhance the engagement on the product and services and content related to the product and services shared on the social media account to connect with the potential customers and transfer the product and services on their feeds. The post includes images, text, and videos, and also paid advertisementscan be available to connect and linked customers across the borders.  The unbeatable advantage of social media marketing is that it will develop and build a strong relationship between both parties. Modern marketing’s cornerstone is social media which involves Facebook, Instagram, Twitter, and many more famous platforms. Some initiatives you should know are listed as follows:

Big Initiative By IKEAThere is no place for the 200 pages catalogue in the customer’s mailbox and hence ignored several times. This act forced IKEA to step-in towards a more modernised way and places those pages on the IKEA Pinterest print version and also on the website and develops a shop-able version of it.

Collaborative Marketing

Aim Low By Nest BeddingHaving a budget range of mattresses around $900 to $1,800, Nest Bedding isn’t low budget product and hence changed it for the sake of revenue generation. They decided to fill up the gap and add an entirely different audience, and they do so by collaborating with Amazon with a discount of $399.

There are many more innovative and eye-catching methods launched in the market which change traditional marketing wholly and bring inspiring and adaptable new methods and tools.

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