Marketing technology has been transforming due to advancements in social media, Artificial Intelligence (AI), and email marketing. As a result, marketing automation has appeared to free marketers from redundant and tedious tasks, provide personalized and timely promotional messages, and facilitate omnichannel marketing.
However, businesses and their marketers need to choose a marketing automation software that best suits their requirements to make the most of marketing automation. This blog lists 7 best marketing automation software to help you leverage marketing automation.
Before we look at the software lets, start with the basics.
What Is Marketing Automation Software?
Marketing Automation Software is a tool that helps you automate marketing tasks, streamline marketing workflow, and track the performance of marketing campaigns. It functions as a central marketing database for all marketing transmissions and information. It lets marketers create personalized and timely communications across multiple channels such as digital ads, email, social media, etc. Thus, it supports building an impressive user experience.
Besides, it also allows measuring the degree of success across channels and user segments. Marketing automation products usually incorporate Customer Management Software, Social Media Management Software, and Account-based orchestration platforms.
7 marketing automation software Are
Peppy Biz has been trusted by top brands like Dominoes, HDFC Bank, Vodafone, and TATA Sky. It allows you to visualize the intended customer journey and automate the delivery of appropriate marketing messages across channels. It contains pre-built automation workflows that save time and resources. Its tracking system automatically assigns and deducts points for each action or inaction of users to create personalized automation workflows.
ActiveCampaign pioneered the idea of visual automation sequence building. This cost-effective tool is intuitive and lets you build complicated automation sequences without preliminary training or support. Its machine learning utilizes predictive content, sending, and automation split tests to optimize automation sequences automatically. A recently added feature enables import and shares automation recipes. It further saves time by building on sequences created by the ActiveCampaign community.
Keap is a marketing automation software for small and medium-sized businesses. It allows you to automate everyday marketing tasks such as billing, contact management, follow-up, and more. It also contains analytics for deeper website tracking, such as the number of online customers, customer’s first visit, average time spent on a webpage per user, purchase info, etc. In addition, keap offers 24/7 live and online support.
SendinBlue is a straightforward marketing automation software. It has a strong visual marketing automation builder that eliminates unnecessary features and enhancements. It is also simple to use. You can perform the basic tasks without taking the support or reading documentation. However, it has its flaws, which are its sending limits. Since there is a monthly limit, you can send emails to a limited number of people.
Pardot is a simple B2B Marketing Automation software. Its intuitive interface helps you build efficient, comprehensive, and dynamic marketing and sales campaigns. It includes a customizable interface that makes tracking and measuring campaigns effortless. In addition, it seamlessly integrates with platforms like Microsoft Dynamic CRM, Salesforce, Netsuite, SugarCRM, and more. Pardot also provides you with a free version.
Monday.com is a marketing automation software that enables you to create your workflows. It includes templates and capabilities of blog planning, content planning, content calendar, etc. It allows you to assign tasks to your team and track their proceedings utilizing this account management software. It also enables the easy sharing of content assets and getting feedback. The tool also has features for event management.
Oribi is an excellent marketing automation tool for eCommerce sites, marketing agencies, business websites, etc. Its influential marketing analytics feature delivers meaningful insights, visually appealing reports, and top-notch optimization guidance. It allows you to identify specific visitor behaviors and those channels that engross your prospects the most. In addition, you can schedule the reports to be shared automatically.
Utilizing a marketing automation tool can undoubtedly boost your bottom line. So, make sure you invest in it. We hope that our blog has provided you with an idea of what you can expect from the marketing automation software listed. Also, make sure that you consider your future expansion plans while selecting a tool.