The life of a business owner can be fraught with worry and concern if you don’t have an effective action plan in place to work toward growing your business. One way to ensure growth is to have a company website designed to promote growth. Intrigued? Keep reading to learn more from Digital Marketing Material.
Key Steps for Website Growth
1. Define Your Purpose
The first step to success is defining your purpose. What do you want your business website to do for you? Is it for lead generation, sales, or customer service? Once you know what you’re trying to accomplish with your site, the next step is deciding how to make it happen.
2. Review Your Branding Needs
The first step in designing your website is to review your branding needs. Your logo, colors, and fonts all play a significant role in the overall look and feel of your site. If you are going to use a company logo, make sure it’s saved on the desktop so it can be easily uploaded to the website builder software.
If you’re going to use an online tool for your logo design, you’ll want to choose one that is simple and intuitive. You’ll be able to adjust fonts and colors to match the look and feel of your company.
And don’t worry about paying for expensive features or upgrades; there are plenty of affordable options available. You can then save your new logo to use on your website or other marketing materials.
3. Select a Website Branding Service
Website branding services are used to give your website a professional and polished look that will help it stand out from the competition. You can find a variety of options for these services depending on your needs and budget.
Web Design Just For You will help you establish a design, color scheme, fonts, and logo. This type of branding service is typically affordable.
Premium website branding services are more full-service and can include anything from developing an entirely new site to adding content or reviewing existing content. This type of service would also include editing images and videos.
4. Integrate Your Enterprise Platform and CRM with Your Website
Your website should be made with your business’s growth in mind and integrated with your internal tools. This means that you should be able to input information like customer information, order history, and more into the website for easy access.
If you have a Customer Relationship Management (CRM) tool, it will be beneficial to integrate it with your Enterprise Resource Planning (ERP) system so everything is easily accessible from one place.
5. Design for a User-Friendly Website Experience
When you design your website, make sure to consider the user experience (UX) and the user interface (UI). Both UX and UI play a major role in how well your site is received.
UX refers to how easy it is for a visitor to navigate your site. Your site should be straightforward and easy to use. It’s important that visitors can find what they’re looking for quickly and easily in order to maximize conversions.
6. Connect Digital Platforms
One of the best ways to improve your site’s performance is by adding social media share buttons. It’s important to have a share button for Facebook, Twitter, Google+, and LinkedIn on your site because it helps increase conversions.
7. Manage Your Website’s Performance and Improve Conversions
Business Process Management, or BPM, is the process of optimizing your business processes automating these processes to better utilize your data and systems. Applying BPM can help you better understand how to align your website with your customers’ needs, which is why choosing the right business process management service is so important. BPM can also help you understand how to streamline processes to increase efficiency and reduce costs. When creating a BPM framework, make sure you’re constantly monitoring its effectiveness and then acting on that information. This review and modification process will help you to take steps to improve your process and output.
Your website is not just for show. When you use it strategically, your website can help you to gather information and then use that information to better serve your customers. It’s an iterative process that serves both you and your customers in the end, so start making your website work for you today!
Looking for current information about all things digital? Visit Digital Marketing Material to learn what’s important in online marketing, so that you can use your web presence strategically.
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