On the global stage today, several ecommerce solutions are available, but the two most common platforms are Magento and Shopify. Shopify and Magento have undergone a number of changes in recent years and have introduced some exciting technologies in order to become market leaders.
You don’t have to pick between Magento and Shopify if you’re on the fence. We’ll compare the benefits and drawbacks of both Magento and Shopify so you can choose the best technology for your business.
What to Look for When Choosing an Ecommerce Platform
We’ve put together a side-by-side analysis of Shopify vs Magento to assist you in making a final decision. Let’s see what the right ecommerce platform is for your company’s needs.
Ease of use For a new merchant, one of the most important factors to consider is how simple it is to begin selling and earning money. Shopify is the perfect option for companies who are new to website development because it is extremely simple to set up and use. To grasp how magento to Shopify migration operates, you just need to spend 10 minutes browsing the dashboard. It also includes drag-and-drop tools that make customising your website as simple as dragging elements across the screen. You’ll need to instal software or use custom coding to get more advanced features.
Magento is simple to set up (multiple languages, payment methods, etc.), but it does require technical expertise and ongoing developer support. Magento isn’t ideal for beginners, but seasoned ecommerce merchants can find all of the features they need in a flexible, customizable design.
When it comes to features, all retail businesses have different requirements and goals. Magento offers a number of features, including support for large product catalogues with various modifications, native product packs, and cross-selling and upselling capabilities.
List of Magento features in general
- Tools for marketing, promotions, and conversion
- Management of the site
- SEO stands for “search engine optimization.”
- Catalogue Administration
- Searching for Products
- Catalogue Searching
- Payment, Checkout, and Shipping
- Management of Orders
- Accounts of Customers
- Service to Customers
- International Assistance
- Reporting and Analytics
- Commerce on the Go
Shopify has some built-in tools, and you can add more through its app store.
- List of Shopify features in general
- Items are limitless.
- Accounts of employees
- Support is available 24 hours a day, 7 days
- Channels of distribution
- Making an order by hand
- Coupon codes
- SSL certificate for free
- Recovering abandoned carts
- Gift certificates
- Reports written by professionals
- Report creator for advanced users
- Shipping rates determined by a third party
Since Shopify is a cloud-based site, you won’t have to worry about finding third-party hosting. Shopify manages the servers, including performance optimization and security updates. However, since it is managed, maintained, and monitored by Shopify, you have little control over it.
Magento may be installed locally, in the cloud, or by a third party. Your ecommerce shop is completely hosted and managed by Magento in cloud storage, while in open source, you must buy your domain and hosting.
The first impression of your ecommerce website is created by the theme. The platform you choose should provide a diverse range of themes. Both Shopify and Magento have a wide number of themes to choose from.
Over 60 sensitive themes are available on Shopify. They also have a feature called “product zoom” that allows the customers to see each item in greater detail. Some of them are free, but the rest of them are not. Themes range in price from $140 to $180.
Magento offers 12 free and paid themes, with 10 of them being mobile-friendly. Themes aren’t costly, but you can plan on optimising them for mobile and other devices. Themes range in price from $29 to $499.
Efficiency When it comes to running an ecommerce shop, performance is critical because you don’t want to miss future sales. Customers aren’t able to wait for store pages to load, so they’re more than likely to shop elsewhere.
As previously mentioned, Shopify is a hosted solution, so it takes care of your website’s loading time. If you have any speed problems, however, all you have to do is contact the Shopify support team.
Since Magento is a self-hosted platform, you have complete control over the server you use and can make any required adjustments to improve store results.
Many new features were introduced to Magento 2 with the introduction of Magento2, including the ability to customise pages for quick delivery, reduce server response time for store events, and boost backend operations.
Search Engine Optimization
An online quest is the starting point for 93% of online encounters. Different functionalities and extensions are available in both Magento and Shopify ecommerce solutions to ensure higher SERP (search engine result page) positions.
Magento provides a lot more SEO versatility, allowing you to fine-tune your approach for optimal results. You can use nofollow connections, redirects, and canonical tags with Magento. You may also modify URLs and update permalinks and meta tags.
In addition, Shopify provides a simple collection of SEO tools. You can edit meta tags, customise product pages, edit the site layout, and take advantage of a number of SEO-specific add-ons with Shopify. Both of these features make crawling the website easier for search bots.
To make transactions seamless for your customers, every ecommerce business is required to provide secure payment to its customers.
Both Magento and Shopify have a wide range of payment gateway options. Although Magento has a smaller number of gateways, it can be used with third-party applications. PayPal, Authorize.net, Amazon Payments, and Stripe are among the most common payment gateways sponsored by Magento.
Shopify also supports more than 70 different payment gateways, including PayPal and Amazon Payments. If you want to use these third-party payment gateways with Shopify, be prepared to pay extra transaction fees (from 0.5 percent -2 percent on each sale).
Integrations and Extensions
After you’ve set up your ecommerce shop, you might notice that certain features are missing. One-step checkout, advanced navigation, elastic search, and FAQ (frequently asked questions) are just a few examples. Magento calls extensions and Shopify calls apps a series of features that can be applied to an ecommerce store.
Over 5,000 plugins that work together with the Magento backend can be found on the Magento marketplace.
Shopify, on the other hand, has a much smaller selection–just 3,000 apps. Simultaneously, the Shopify integration process is much simpler.
When it comes to setting up your ecommerce shop, don’t forget about scalability. If you intend to expand your company in the near future, the ecommerce solution you choose will be determined by the size of that expansion. Fortunately, both Magento and Shopify allow for scaling up and down.
Scaling up or down is easy with Shopify. Your ecommerce market expansion strategy is well-defined. You can easily scale up or down by selecting one of the lower or higher plans, which range from $29 to $200 a month.
Shopify Plus provides enterprise-grade scalability solutions, as well as a fully hosted solution that can handle any number.
Magento can accommodate a large range of items due to its versatile architecture. Magento 2 Commerce, in particular, was designed with scalability in mind and can handle up to 250,000 items. If your sales rise tenfold from one day to the next, Magento 2 will be able to handle it seamlessly and without causing any problems.
Another important factor to think about when choosing an ecommerce platform is the price.
The price of a Magento licence is determined by the version you have. You can download Magento Open Source Edition (Community) for free from Magento’s website, but you’ll have to pay for all development, design, hosting, security, and maintenance costs.
The Magento Commerce Edition (Enterprise) comes with a support kit, but it’s a lot more costly. Magento Commerce licences range from $22,000 to $125,000 a year.
Magento also provides the Magento Cloud Edition, which is hosted in the cloud. The annual expense varies from $40,000 to $150,000.
Depending on the business model, Shopify has various pricing methods. A simple Shopify plan costs $29 and includes only the most basic features. The more advanced package ranges in price from $79 to $299 a month. The monthly fee for Shopify Plus, which is targeted for mid-to-large companies, is $2,000 a month. Shopify also offers a 14-day free trial so you can try it out before deciding on a model.
What Ecommerce Solution Isn’t Right for You? Magento vs. Shopify: Which Platform Should You Choose? After all, these ecommerce industry leaders are ideally suited for very different kinds of companies. Shopify is not the best option if you need a flexible solution with unlimited functionality to manage your business’s development. It’s the best option for smallto medium-sized retailers looking to establish an online presence. Shopify is well-known for its ease of use, and it has a lot of useful features for people who don’t have much experience creating online stores but want to get started selling right away.
Magento is the right option for you if you own a large business or organisation that needs advanced features and a high degree of customization.
Keep in mind that there aren’t many experienced Magento 2 developers out there, so make sure you employ a Magento developer or development firm with enough experience to manage your project.
Thomas Odey is a talented writer who is dedicated to producing in-depth, well-researched, and one-of-a-kind material.