Over the years, the idea of business marketing has evolved with the introduction of digital marketing which contributed to SEO as a vital strategy to gain online exposure. When you are working on a small startup, it gets extremely crucial to gain the sight of local customers for revenue generation.
However, the lack of online presence and an improper website could make you miss your business goals. Therefore, it becomes essential to work on the necessary local SEO factors to gain the right customer response and position on Search Engine Results Pages (SERPs).
Local SEO plays an important role in giving a much-required push to local store owners who are looking forward to capturing their local customers. Optimizing your site with respect to Local SEO will help you in ranking your website higher in Google Local Pack results. And, if you’re ranking in the top 3 pack, then chances of getting more leads dramatically increase.
Though you may find numerous packages for small business SEO, we bring you a list of 5 significant local SEO factors that can heavily affect the popularity of your small business in your niche.
1. Get Start With GMB (Google My Business Page) Optimization
The first and most significant step for any local SEO plan for the business is to establish Google My Business Page. Google My Business allows the local audience to contact you through your website, social profiles, and reach your business store offline too. Google My Business is used to showcase your business because it contains your business description, work timings as well as reviews from the customers adding credibility to your website. So, it is very important to ensure that all the information about your business is accurate like working hours, days, contact numbers, and more. Moreover, it also helps you to list your business on Google Maps so it becomes effortless for the people to reach you.
One can also monitor what information you want to showcase on the search engine when a user searches a query related to your business.
2. Website Optimization
This step involves everything from keyword research, content to meta descriptions and images. Creating meta descriptions with the local keywords can help in driving the CTR (Click-through rate) for the people looking at your business. Pros call it on-page optimization where we need to add keyword-oriented meta-data and content on the website to seek the relevant traffic. Whereas off-page optimization includes citations, business listings, social bookmarking that can add value to the local SEO campaigns. But it is vital to creating organic links to achieve better SEO results for your local business.
3. Advance the Loading Speed of Website
Website speed is the key factor responsible for the ranking of the website on top. It is because even your website contains the adequate information required by the users if it is taking time to load then it transfers the bad signals to search engines affecting the website ranking. Using tools like Google Page Speed Insights can help to determine how fast or slow the website is loading and how to overcome the speed issues.
4. Ensure Mobile-Friendly Website
People who search for local brands are more likely to use mobiles instead of laptops or computers. It is so because people always remain in a hurry and look for instant results for their search. Other than this, mobile comes in handy and is extremely comfortable to use whenever are in need. So, if your website is ranking at a decent position but is not mobile-friendly, then there arise the chances of other mobile-friendly websites overtaking your position in the meantime. Hence, to always rank on the top of the Google search engine and drive more traffic to your website, it is important to keep the user convenience in mind and design the website accordingly.
5. Encourage Customers to Write Reviews
Feedback from the customers in the form of Google reviews in your local listing creates a huge impact on your website rankings. Because if there are reviews of genuine users on the website, Google thinks that your business is driving more traffic as people are talking online about the services offered by you. Furthermore, if you have more genuine reviews as compared to your competitors then your website is more likely to improve the ranking and experience better customer engagement on the web.
Search engine optimization is the chief support of online marketing and a powerful way of generating sales. It takes time to show the results but once it gets started then you can reap the benefits for a longer time. All the small businesses that seek to solidify them at the top of local searches need to follow these tips in the balance. So, ensure executing your local SEO efforts flawlessly and achieve the next level of online success.