At present, there are more than 740 million members on LinkedIn and 55 million registered businesses. This social platform is not as saturated as other popular social media channels such as Facebook, Instagram. But, on LinkedIn, you are dealing with a niche audience. Most of the users on this social site are career-driven people between the ages of 25 – 53 while the largest age group on this platform is people between 30 and 49.
So, it opens the door into the world of experts of all industries and you can learn from them and can make meaningful business connections. Some will offer your services as well.
A very common question asked by slot of individuals and business owners particularly entrepreneurs is LinkedIn really effective? The short is big. Some of the key reasons behind it are mentioned here:
- About 92% of B2B (Business to Business) marketers have claimed that LinkedIn is the most effective social channel to generate fresh B2B lead generation for their business.
- About 59% of businesses have acquired a client or customer through LinkedIn from all the brands on social media.
- It has the potential to generate more fresh leads than Facebook which is really amazing.
- About 50% of members on LinkedIn say that they are more likely to buy from a brand they engage with on this platform as compared to other social media sites.
- More than 80% of LinkedIn members want to connect with brands’ so as to improve their decision-making capabilities.
Top LinkedIn Marketing Tips to Promote Your Business
We have mentioned some of the best and effective LinkedIn marketing Hacks to promote your business. Let’s have a look at them.
Have an Attractive ‘About Us’ Section
A well-crafted ‘About Us’ section on your company page is key to telling your story and outlining your products and services efficiently to engage targeted customers. You must use simple and accessible language to tell about your business so that anyone can read and understand. Here are some key points to address within about us section are:
- Who are you?
- Where are you based?
- What do you offer?
- What are your values?
- What is your brand voice?
- How can people contact you to learn more?
Go for Targeted Customers and Connections
The targeting LinkedIn is just unmatched in the domain of electronic advertisements. Businesses particularly small can zero in on the precise industry, business function they understand and business location typically would buy their service or product.
For example– if you’re selling customer service software to small businesses, you can put your advertising campaigns to simply be revealing to companies below 100 workers, and within that group, just to executives in those businesses having a customer care title.”
Must have a Great Company page
Your company must have its page with engaging content, colors, and imagery being consistent with your business website and social media accounts. The company page should be updated consistently for the brand to look current and active.
Always Post Valuable Content
To get an insight into the industries and demographics of the targeted audience visiting and engaging with your company page, you must use your ‘visitor metrics’ tab. From here, you can map out a buyer persona to find out the type of content that will resonate with your target audience. Make sure that you post regularly with different post types. It can be a mix of video, text, images, external links and text. Also, use your buyer personas to assess if your target customers will deem some value from each post.
Always Stay Active and Join Groups
If you are a small business owner, you must join LinkedIn groups that are relevant to you target demographic. This is because it is a great way to “listen in” on what your customer is talking about, there may be times for you to interact or offer you advice.
Expand Email Marketing List
Keep in mind that sending an email to each connection plus sharing gratitude for having a connection and as an invitation to an email marketing list. You need to ensure that you give them some advantages for signing up or take a look at what you are offering in return.
Must Have a Personalized LinkedIn URL
When small business owners set up a page, they will have a randomly generated generic LinkedIn URL. And using a generic LinkedIn URL might not be that helpful. So, they must prefer generating a personalized LinkedIn URL. Business owners can generate a personalized LinkedIn URL simply by moving their cursor over “Profile” at the top of their homepage.
Now choose the option of “Edit Profile”. They will notice a URL link like “www.linkedin.com/in/name” under the profile photo. Now move the cursor over the link and click the “Settings” icon next to it. They can change this URL by clicking on the “Edit” icon. Pick a new custom URL and click save. Remember, this URL will directly communicate their brand to buyers and provide them with SEO or search engine optimization advantage.
Must Engage With Your Followers
Are you engaging with your Company Page followers? The best way to engage with them is to ask thoughtful questions in your posts to encourage LinkedIn users to comment and must reply and engage with your followers once they do comment.
LinkedIn marketing needs building strong connections and putting your brand out there. Small business owners have to give their targeted customers a chance to understand their brand first, so they need to have the important details given out. Taking part in this platform actively by engaging with connections, posting great content, and joining groups.
If you need help, as a leading and results driven Digital Marketing Agency in India, SAM Web Studio builds results-oriented brand strategies and refine your campaigns regularly for the best outcome. As a result, they are able to offer services from full-scale digital marketing, lead generation and advertising strategy, right through to their precise execution and reporting.