Link Building Strategies: Skyrocket Your Website’s Organic Traffic

link building strategies

Link building is one of the most critical and challenging aspects of SEO. It involves getting other websites to link back to your website, which signals to search engines that it is trustworthy, authoritative, and relevant. Link building can boost your website’s performance and ranking and drive more organic traffic to your site.

According to a study by Backlinko, a strong correlation exists between the number of backlinks a page has and its position in Google’s search results. The study found that the number one result in Google has an average of 3.8x more backlinks than positions two through ten.

But how do you get more backlinks for your website? How do you create content that attracts and earns links from other websites? How do you reach out to the right people and persuade them to link to your website?

This article will share five link-building strategies that can skyrocket your website’s organic traffic. These strategies are proven, effective, and easy to implement. By following these strategies, you can create link-worthy content, optimize your content for featured snippets, leverage your existing relationships and networks, fix broken links and reclaim lost links, and use the Skyscraper Technique to outrank your competitors.

Let’s get started!

How to Use The Skyscraper Technique to Create Link-Worthy Content

The Skyscraper Technique is a link-building strategy coined by Brian Dean from Backlinko. It involves finding link-worthy content, making something even better, and reaching out to the right people.

Here are the steps to follow:

  1. Find link-worthy content. The first step is to find a piece of content that has already attracted a lot of backlinks from other websites. You can use tools like Ahrefs or Moz to find popular content in your niche based on the number of referring domains or social shares.
  2. Make something even better. The next step is to create a piece of content that is better than the original in terms of quality, depth, design, or freshness. You can improve your content by adding more value, updating outdated information, including more examples or case studies, improving the layout or visuals, or covering more angles or perspectives.
  3. Reach out to the right people. The final step is to reach out to the people who have already linked to the original piece of content and let them know about your improved version. You can use tools like Hunter or Voila Norbert to find the email addresses of the website owners or editors. You can then send them a personalized email that compliments their work, introduces your content, explains why it is better than the original one and asks them to consider linking to it.

The Skyscraper Technique can help you increase your backlinks and traffic by creating more valuable and relevant content than what already exists on the web. It can also help you establish yourself as an authority and expert in your niche.

Key Takeaways:

  • The Skyscraper Technique is a link-building strategy that involves finding link-worthy content, making something even better, and reaching out to the right people.
  • You can use tools like Ahrefs or Moz to find popular content in your niche based on the number of referring domains or social shares.
  • You can improve your content by adding value, updating outdated information, including more examples or case studies, improving the layout or visuals, or covering more angles or perspectives.
  • Furthermore, you can use tools like Hunter or Voila Norbert to find the email addresses of the website owners or editors who have linked to the original content.
  • You can send them a personalized email that compliments their work, introduces your content, explains why it is better than the original one, and asks them to consider linking to it.

How to Create a Search Insights Report to Plan Your Content Strategy?

A Search Insights Report is a document that helps you plan your content strategy based on data and insights from search engines. It helps you identify what topics and keywords are relevant for your audience, what content gaps exist in your niche, and what opportunities you have to rank higher and drive more traffic.

Here are the steps to create a Search Insights Report:

  1. Select focus topic clusters. The first step is to select a few broad topics related to your niche and audience. These topics should be aligned with your business goals and customer needs. For example, if you are a digital marketing agency, some of your focus topic clusters could be SEO, social media marketing, email marketing, etc.
  2. Identify content competitors. The next step is to identify your content competitors for each topic cluster. These websites rank well for the keywords and queries related to your topics. You can use tools like [Google Search Console] or [SEMrush] to find out who are your content competitors and what keywords they are ranking for.
  3. Run a competitive analysis. The third step is conducting a competitive analysis for each topic cluster and content competitor. You can use tools like Content Explorer to find out what type of content they are producing, how much engagement they are getting, what backlinks it have, and what gaps or weaknesses they have.
  4. Fill out the report with keyword research. The final step is to fill out the report with keyword research for each topic cluster. You can use tools like Google Keyword Planner or Ubersuggest to find out what keywords and phrases your audience is searching for, how much search volume and competition they have, and what intent and difficulty they have.

A Search Insights Report can help you plan your content strategy based on data and insights from search engines. It can help you find out what topics and keywords are relevant for your audience, what content gaps exist in your niche, and what opportunities you have to rank higher and drive more traffic.

Key Takeaways:

  • A Search Insights Report is a document that helps you plan your content strategy based on data and insights from search engines.
  • You can create a Search Insights Report by selecting focus topic clusters, identifying content competitors, running a competitive analysis, and filling out the report with keyword research.
  • You can use tools like Google Search Console, SEMrush, BuzzSumo, Content Explorer, Google Keyword Planner, or Ubersuggest to find out what topics and keywords are relevant for your audience, what content gaps exist in your niche, and what opportunities you have to rank higher and drive more traffic.

How to Optimize Your Content for Featured Snippets to Boost Your Visibility?

Featured snippets are short answers that appear at the top of Google’s search results for specific queries. They are also known as “position zero” or “answer boxes.” Featured snippets can boost your visibility, traffic, and authority by providing quick and relevant information to the users.

According to a study by Ahrefs, featured snippets get an average of 8.6% of clicks from Google’s search results, while the first organic result gets 19.6%. It means featured snippets can steal clicks from the first organic result and increase your click-through rate.

But how do you optimize your content for featured snippets? How do you find keyword opportunities for featured snippets? How do you use a suitable format and structure for your content? How do you provide clear and concise answers for the users?

Here are some tips to optimize your content for featured snippets:

  1. Find keyword opportunities for featured snippets. The first tip is to find keyword opportunities for featured snippets. You can use tools like Ahrefs or SEMrush to find out what queries trigger featured snippets in your niche. You can also use Google to see what featured snippets appear for different queries. Some common featured snippets are paragraphs, lists, tables, videos, images, etc.
  2. Use the proper format and structure for your content. The second tip is to use the proper format and structure for your content. You should match the type of featured snippet for your target query with the type of content you create. For example, if the query triggers a paragraph snippet, you should use a heading that contains the query and a paragraph that answers it. If the query triggers a list snippet, you should use a heading that contains the query and a bulleted or numbered list that answers it.
  3. Provide clear and concise answers for the users. The third tip is to provide clear and concise answers for the users. It would help if you aimed to answer the query in less than 50 words or 300 characters. It would help if you also used simple and direct language that is easy to understand. You should avoid fluff, jargon, or unnecessary details that might confuse the users.

Optimizing your content for featured snippets can help you boost your visibility, traffic, and authority by providing quick and relevant information to the users. It can also help you outrank your competitors and gain more exposure.

Key Takeaways:

  • Featured snippets are short answers that appear at the top of Google’s search results for specific queries.
  • Featured snippets can boost your visibility, traffic, and authority by providing quick and relevant information to the users.
  • You can optimize your content for featured snippets by finding keyword opportunities for featured snippets, using the proper format and structure for your content, and providing clear and concise answers for the users.
  • You should match the type of featured snippet that appears for your target query with the type of content you create.
  • It would help if you aimed to answer the query in less than 50 words or 300 characters.
  • It would be best to use simple and direct language that is easy to understand.

How to Leverage Your Existing Relationships and Networks to Generate Backlinks

Your existing relationships and networks can be a great source of backlinks for your website. These people already know you, trust you, and value your work. They can help you spread the word about your website and drive more traffic and authority to your site.

Here are some ways to leverage your existing relationships and networks to generate backlinks:

  1. Use social media platforms. Social media platforms are a powerful way to share your content with your followers, friends, and connections. You can use platforms like Facebook, Twitter, LinkedIn, Instagram, or Pinterest to post your content, engage with your audience, and encourage them to share or link to your website. You can also use hashtags, mentions, tags, or groups to increase your reach and visibility.
  2. Use email outreach. Email outreach is a method of contacting people via email and asking them to link to your website. You can use email outreach to reach out to your existing contacts, such as customers, subscribers, partners, colleagues, or influencers. You can also use email outreach to reach new prospects, such as bloggers, journalists, or web admins. Likewise, you can use tools like Mailchimp or Sendinblue to create and send personalized emails that compliment their work, introduce your website, offer value, and request a link.
  3. Use guest posting. Guest posting is a technique of writing and publishing articles on other websites relevant to your niche. Guest posting can help you showcase your expertise, build your reputation, and generate backlinks to your website. You can use tools like Google or Ahrefs to find guest posting opportunities in your niche based on the keywords or topics you want to write about. You can then pitch your ideas to the website owners or editors and write high-quality articles with a link to your website.
  4. Use testimonials, reviews, and referrals. Testimonials, reviews, and referrals are feedbacks from your customers or clients that express their satisfaction with your products or services. Testimonials, reviews, and referrals can help you build trust, credibility, and social proof for your website. They can also help you generate backlinks from the websites that feature them. You can use tools like [Trustpilot] or [Google My Business] to collect and display testimonials, reviews, and referrals from your customers or clients. You can ask them to link to your website when they leave feedback.
  5. Use other methods. There are many other methods that you can use to leverage your existing relationships and networks to generate backlinks. Some of them are:
  • Participate in online forums or communities that are related to your niche, and share your content or link when appropriate.
  • Create and distribute infographics, videos, podcasts, ebooks, or webinars that showcase your content or link.
  • Host or join online events, webinars, podcasts, or interviews that feature your content or link.
  • Create and promote contests, giveaways, surveys, quizzes, or challenges that involve your content or link.
  • Sponsor or donate to relevant causes, events, organizations, or websites that feature your content or link.

Leveraging your existing relationships and networks can help you generate backlinks for your website by using the power of word-of-mouth and social proof. It can also help you build long-term relationships with people who can support your website’s growth and success.

Key Takeaways:

  • Your existing relationships and networks can be a great source of backlinks for your website.
  • You can leverage your existing relationships and networks by using social media platforms, email outreach, guest posting, testimonials, reviews, referrals, and other methods.
  • You can use social media platforms to post your content, engage with your audience, and encourage them to share or link to your website.
  • You can use email outreach to contact your existing contacts or new prospects and ask them to link to your website.
  • You can use guest posting to write and publish articles on other websites relevant to your niche and include a link to your website.
  • You can use testimonials, reviews, and referrals to collect and display feedback from your customers or clients and ask them to link back to your website when they leave their feedback.
  • You can use other methods such as participating in online forums or communities, creating and distributing infographics, videos, podcasts, ebooks, or webinars, hosting or joining online events, webinars, podcasts, or interviews, creating and promoting contests, giveaways, surveys, quizzes, or challenges, or sponsoring or donating to relevant causes, events, organizations, or websites.

How to Fix Broken Links and Reclaim Lost Links to Improve Your SEO

Broken and lost links are two common problems that can harm your SEO and traffic. Broken links are links that lead to pages that no longer exist or have been moved. Lost links are links that you used to have from other websites but have been removed or changed.

Broken links and lost links can negatively affect your website’s performance and ranking by:

  • Reducing your website’s usability and user experience
  • Increasing your website’s bounce rate and exit rate
  • Decreasing your website’s authority and trustworthiness
  • Wasting your website’s crawl budget and indexation
  • Missing out on potential traffic and conversions

But how do you fix broken links and reclaim lost links? How do you find broken and lost links on your website and other websites? How do you use tools or methods to fix broken links and reclaim lost links?

Here are some tips to fix broken links and reclaim lost links:

  1. Find broken links on your website. The first tip is to find broken links on your website. You can use tools like [Google Search Console], [Screaming Frog], or [Broken Link Checker] to crawl your website and identify any broken links. You can also use tools like Google Analytics or Ahrefs to find out which pages have the most 404 errors or the highest bounce rate.
  2. Fix broken links on your website. The second tip is to fix broken links on your website. You can use tools like [WordPress] or [Yoast SEO] to redirect your broken links to relevant pages on your website. You can also use tools like Google Search Console or Screaming Frog to update or remove broken links. You should also create a custom 404 page that helps the users find what they are looking for or offers an alternative option.
  3. Find lost links on your website. The third tip is to find lost links on your website. You can use tools like Ahrefs to track your backlink profile and monitor any changes in the number or quality of your backlinks. You can also use tools like [Google Search Console] or [SEMrush] to find out which pages have lost the most backlinks or traffic.
  4. Reclaim lost links on your website. The fourth tip is to reclaim lost links on your website. You can use tools like [Hunter] or [Voila Norbert] to find the email addresses of the website owners or editors who have removed or changed their links to your website. You can then send them a friendly email that reminds them of your previous relationship, explains why their link is valuable for their audience, and asks them to restore or update their link.

Fixing broken links and reclaiming lost links can help you improve your SEO and traffic by enhancing your website’s usability and user experience, reducing your website’s bounce rate and exit rate, increasing your website’s authority and trustworthiness, optimizing your website’s crawl budget and indexation, and maximizing your potential traffic and conversions.

Key Takeaways:

  • Broken links lead to pages that no longer exist or have been moved.
  • Lost links are links you used to have from other websites but have yet to be removed or changed.
  • Broken links and lost links can harm your SEO and traffic by reducing your website’s usability and user experience, increasing your website’s bounce rate and exit rate, decreasing your website’s authority and trustworthiness, wasting your website’s crawl budget and indexation, and missing out on potential traffic and conversions.
  • You can fix broken links and reclaim lost links by finding broken links and lost links on your website, fixing broken links on your website, finding lost links on your website, and reclaiming lost links on your website.
  • You can use tools like Google Search Console, Screaming Frog, Broken Link Checker, Google Analytics, Ahrefs, Moz, WordPress, Yoast SEO, SEMrush, Hunter, or Voila Norbert to help you fix broken.

Conclusion

Link building is one of the most critical and challenging aspects of SEO services. It involves getting other websites to link back to your website, which signals to search engines that your website is trustworthy, authoritative, and relevant. Link building can boost your website’s performance and ranking and drive more organic traffic to your site.

In this article, we have shared five link-building strategies that can skyrocket your website’s organic traffic. These strategies are:

  • Use The Skyscraper Technique to create link-worthy content
  • Create a Search Insights Report planning your content strategy
  • Optimize your content for featured snippets to boost your visibility
  • Leverage your existing relationships and networks to generate backlinks
  • Fix broken links and reclaim lost links to improve your SEO

By following these strategies, you will be able to create content that attracts and earns links from other websites, optimize your content for featured snippets, leverage your existing relationships and networks, fix broken links and reclaim lost links, and use the Skyscraper Technique to outrank your competitors.

We hope you have found this article helpful and informative. If you have any questions or feedback, please let us know in the comments below. And if you want to learn more about link building or SEO Services in general, you can check out our other articles on our website.

Thank you for reading, and happy link-building! 😊