If you’ve decided to invest in a search engine optimization (SEO) campaign, you’re likely aware of the importance of keywords, good content, meta-data, and other SEO aspects. But even though link building is an essential element of SEO, it often gets overlooked during strategy creation.
As its name suggests, link building represents the process of placing relevant and valuable links on your website and includes building good relationships with authorities that are able to divert traffic to your site by placing your links on their own websites. Link building is an incredibly beneficial tactic, and here are just some of the many reasons why it is important for the success of your business as well:
Links act as third-party indicators of the authoritative strength of your domain and therefore provide your website with more credibility. Google’s objective is to provide its users with results that are the most relevant to their searches. It considers the ‘authority’ factor to achieve this. The more high-quality links are directed towards your website, the better your credibility factor will be. That is why including a number of links from different authoritative websites in your site content is so important, both for increasing your credibility and authority, as well as enhancing the overall user experience.
Apart from giving you more credibility, link building can also aid in supporting credible lead generation. For instance, when you want to expand your market, reach new audiences, or access different geographical locations, link building will enable you to achieve that goal by helping to raise the necessary awareness. This can have quite a large and positive effect on your company, and it could even allow you to quickly establish your business as a trusted and reliable brand regardless of the market in question.
Lower Bounce Rates
Google views bounce rates as the “number of single-page sessions”, or the number of individuals who visited only one page of your website and then left before browsing through the rest of your website. For this reason, internal links are incredibly important when link building. Internal links make it simpler for Google to navigate your website while encouraging visitors to navigate your site content as well. And when you make it easier for users to find the content they are looking for, you will be able to keep them on your website for longer and consequently minimize your bounce rates.
Links are incredibly important to Google. Regardless of the quality of your website content, ranking on this search engine is nearly impossible without links. If you want to rank higher than your direct competition, using more backlinks will be crucial, as links account for approximately half of Google’s ranking criteria. That is why investing in professional link building services is so beneficial for your business. An experienced SEO agency will be able to utilize links in an effort to build brand awareness and improve outreach and engagement, thus allowing you to achieve long-term success.
Greater Site Metrics
If you have more extensive knowledge of SEO, you will understand terms such as Domain Rating (DR), Domain Authority (DA), Alexa Rank, Page Rank (PR), etc. You might also be able to enhance these metrics by building backlinks, in turn improving your site health, and increasing your exposure and visibility.
Increased Web Traffic
Using backlinks is thought to be one of the most efficient ways of attracting relevant audiences to your website from authority industry sites. When you target more specific niches and audiences with link building, you will be able to easily increase the traffic from external sources. And it’s a well-known fact that web traffic is a great indicator of the overall health of your business’s website.
Higher Referral Traffic
Once you create a permanent link on an authority website, you will also open yourself up to the possibility of receiving regular, continuous traffic from that source in the future. Compare this option to more conventional forms of advertising. If you invest in a pay-per-click (PPC) ad, for example, you will only get traffic when the ad is active. When it runs its course, you will no longer receive any traffic from the advertisement. With high-quality backlinks, on the other hand, you can ensure your professional website sees constant traffic from external sources in the long run.
Better site metrics and higher traffic also mean more opportunities for generating revenue. When your website appears higher on search engine results pages (SERP), more potential customers will click on the link and visit your website. As a result, you will get the opportunity to sell more products or services, and even create new sources of revenue. This is possibly the biggest benefit of link building and SEO in general for companies, especially small and medium-sized businesses.
Evidently, good link building practices can come with a number of advantages, from higher credibility and exposure to improved rankings, traffic, and revenue. If you want to enhance your SEO strategy and lead your company to success, the importance of link building should never be overlooked.