A website is a vital asset to any business. It can attract prospective clients, generate more leads, and make more sales.
But only putting a website on the Internet does not ensure all these things. For that, you have to incorporate an effective SEO strategy. If you are unaware of how to do that, you can outsource digital marketing services from local or offshore companies.
A search-engine-optimized site can help you rank better on the SERPs when your customers type keywords relevant to your business.
SEO puts you on the top of search engine result pages. But it is not a straightforward method; winning the search engine ranking is hard.
However, you can try some latest SEO hacks to improve your site’s web presence. In this article, we have enlisted some of the hacks that will increase the chances of your website’s top ranking on search engines.
Youtube has become the largest search engine for multimedia content. And as video content is becoming increasingly popular, it can open new marketing platforms for your business.
Consider making high-quality video content and marketing it on all of your social media pages. Furthermore, incorporate these videos into your blog posts.
Featuring videos and images in your articles will help your readers be more engaged with your site, resulting in an increased customer retention rate.
When you create content, your primary goal should be to offer value to your readers. By providing your readers with high-quality content, you can establish your authority in your industry and become trustable among your prospects. And this can increase your conversion rate.
Combining quality and SEO best practices to optimize your content can be a surefire way to rank on search engines. Make sure you optimize your content in all the right places.
Include related keywords in your title, headers, and content. Furthermore, add keywords into your meta descriptions too.
It makes no difference how many times and how much longer you rank for a search query if no one clicks on your link. Therefore, you should strive to increase the click-through rates of your site.
A higher click-through rate indicates your site is relevant to the search query that brought you up.
To make your link click-worthy, use long-tail keywords, add power words to your title, and incorporate a compelling call to action into your meta description. You can also avail of PPC services to improve your click-through rate.
While optimizing your content and web copy with relevant keywords, make sure you do not overdo it. Keep your writing as natural and flowy as possible without making your site appear keyword stuffed.
Note that keyword stuffing is an illegal SEO practice, and search engines penalize whoever does so. What is more, your readers also will consider your site as illegitimate and spammy.
A bad hat SEO practice, stuffing keywords may, for a time, rank you on the first page of search results, but in the longer run, it will eventually decrease your domain authority.
Use Accelerated Mobile Pages
Mobile phones have become a more popular way of surfing the internet, and it has changed how SEO used to be conducted pre-smartphone times.
Having mobile-friendly websites has become a crucial factor for ranking on the search engines nowadays. And that is why Google has launched the Accelerated Mobile Pages or AMP – an HTML framework that ensures the optimal web page speed.
AMP helps your websites load faster on mobile phones, providing a seamless user experience. Speed is one of the ranking factors that Google considers while ranking that website.
So optimising your site for higher speed will eventually lead to higher search engine ranking.
Ranking your website on the top search engine result page is not easy. But you can increase your chances of being on the front page of search results with the SEO hacks and best practices mentioned above, along with considering several other crucial factors.
Moreover, you can always hire digital marketing services from digital marketing companies. They will craft the most effective SEO strategy for you, ensuring you gain more visitors, convert leads, and increase revenue.