The times of marketing have taken a faster swing than the earth around the sun. As time passes, so does the marketing shift. Gone are the days when marketing was limited to 4-by-4 paper or a banner. Unlike in the past, when brands waited for potential customers to pass by, brands now go into the pockets of the same potential customer. Digital marketing hands-down is one of the most popular and fastest-growing mediums. The diversification of tools and insights empowers brands to make the most of their brands by utilising Search Engine Marketing, Search Engine Optimization, native ads, pay-per-click, mobile marketing, and many other methods to educate and reach the crowd.
In a nutshell, digital marketing is a market in which advertisements are displayed until the customer is persuaded to purchase a product or service. It can last and run for as long as the brand desires. The platform is intended to dedicate a group and deliver content tailored to their preferences, which is where personalization comes into play. As of now, there is more traffic on the digital medium than on the signals; having said that, the platform can be as large as the brands want it to via their splurging capacity.
Impact of Covid on Digital Advertising
The pandemic’s influence was frequently visible across all sectors. While the vital services industries were able to meet the increased demand, other sectors such as retail, entertainment, and hospitality struggled. However, the pandemic has created numerous chances for marketers.
Consumer behaviour is changing as the globe adjusts to a new norm in which social distance, work from home, and virtual conferences are the norm. The demand for digital media at home has increased significantly.
Customers are already flocking to OTT platforms and digital media.
Time spent on cellphones has increased dramatically, from three hours twenty-two minutes pre-covid to three hours fifty-four minutes in April 2020, and is expected to remain steady at three hours thirty-seven minutes with the first step of unlocking. Video streaming is now available across 96% of India’s metros and mini-metros, as well as 97% of its tier-one and tier-two cities. Seventy-three percent of metros and min-metros, as well as seventy-five percent of tier-one and tier-two cities, accept mobile payments.
According to BARC data, ad spending on news and social media platforms, music, streaming TV, and games has surged throughout this time period.
Some Statistics and Facts
- Social media has been the most actively used digital advertising channel. In recent years, several social media sites such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn have contributed to a large volume of user involvement. Users on these platforms are constantly increasing, increasing the extent and intensity of social media’s reach.
- The average amount of time spent on social media has increased to 280 minutes per day, with 75% of individuals spending more time on applications like WhatsApp, Twitter, and Facebook.
- According to the Hammerkopf Consumer Snapshot Survey, OTT media consumption has also increased, with the prime time being 7 p.m.
What is the significance of digital advertising?
- Digital advertising can assist you in reaching the appropriate individuals with the correct message.
- Digital advertising can help you achieve measurable outcomes.
- Customers are always connected to the internet.
- Personalization and smooth communication are made possible by the availability of customer intent data.
- Marketers may now target the exact population that is most likely to buy your goods thanks to improvements in digital advertising.
Learn everything there is to know about Digital Marketing
Digital marketing is everything one sees on the screen of a 5-inch device. From mobile applications to the website, all the mediums that sell the brands via good digital ads, or a solid catchy campaign, the aesthetic and clean look keep the audience on a continuous loop of a content-filled digital world. The ideal deal is to get as many CTAs as possible and introduce the brand to the world without limiting it as it used to with traditional marketing. If you looking for an advertising agency in India? Khushi Advertising is a leading digital marketing agency in Ahmedabad, India. Their experienced team with experience from BFSI, FMCG, Auto, and Media & Entertainment clients to ensure that the Goals set by the brand are met at every stage of the campaign.
Types Digital Advertising
Display advertising is the most basic type of digital advertising and consists mostly of graphics and text. These are typically displayed on websites and blogs as banners, landing pages, pop ups, or flash adverts. Display advertisements are reasonably priced.
When it comes to placement and audience targeting, native advertising is more purposeful and intentional than display advertising. They have sponsored listings that are seamlessly blended and disguised within the stream. Native advertising is based on the audience’s online habits and history, and it will display ads that are potentially relevant to them. Native advertising is classified into four types:
II. Search engine advertisements
III. listing promotions
IV. widgets that make recommendations
l Search Engine Optimization
SEM (search engine marketing) relies on terms that users are currently searching for. Despite the fact that search engines can provide thousands of results, 90% of users will stop their search on the first page. That is why it is critical to employ SEM and strategy to ensure that your listing appears on the first few of pages.
There are two kinds of subtypes:
I. optimization for search engines (SEO)
Because search engines display results based on relevancy, businesses that optimise their websites for certain keywords have a better chance of appearing on the first page.
II. cost per click (PPC)
PPC advertisements appear as the first and/or last few results on the first page.
Paid Search Marketing
Paid search adverts appear at the top of search engine results for related phrases, such as Google. A sponsored search ad is a text ad that typically includes a headline, description, and a link to the destination URL. Because they are prompted by search queries, they are frequently more relevant to the individual viewing the advertisement.
Video advertising encompasses any forms of online advertising that contain videos, particularly those that appear at the start or middle of video streaming material on platforms such as YouTube. Advertisers are increasingly using video advertising to reach out to customers with appealing messaging.
Advertising on Social Media
When a company pays to promote content on a social site, this is known as social media advertising. Facebook, Instagram, and Twitter are the most popular social media sites for advertising. The main advantage of social media advertising is that consumers may like, share, and comment on content promoted on social media.
Email marketing is a simple technique to reach a target demographic that is already interested in the brand. After assembling an email list, email campaigns can be sent to customers for a variety of reasons. They could be about sales or promotions.
To raise brand awareness, content marketing employs narrative and information sharing. Blog postings, resources like as white papers and e-books, digital video, and podcasts are all examples. The goal is for the reader to take a step toward becoming a customer.
This is aimed at reaching your target demographic via smartphone or tablet. People are reached through mobile marketing through text messaging, social media, websites, email, and mobile applications. Marketers can tailor special offers or information to a specific geographic place or time.
Benefits of digital marketing
Globe is limit
Traditional marketing is limited by geographical restrictions; the ads are ideally targeted to a limited audience; while expanding it to international marketing is possible, it can be very expensive and there is no guarantee that the market over there is interested in the type of content. Only the more prominent players in the game get a chance to shine during this time. However, with the introduction of digital marketing, small to medium sized businesses of all sizes now have the opportunity to seize the marketing world.
Having an ad in a newspaper to hoard on a city traffic jam road can cost a lot of money. And investing that much money is no laughing matter. While digital marketing is simpler and less expensive, it comes with the assurance of passing by the eyes of the individual on the other side of the screen. There are a number of PPC to lead individuals to the sites that come at a cheaper and more assured number than the numbers of people flipping the luckily costed ad.
A decade back nobody could imagine that brands could filter their audience and invest their money in specific groups. That appeared to be a near-impossible task, and brands could make every penny count. But as the times have changed, so has their approach; there is no longer a need to target the entire world, 50% of whom will ignore the message; digital marketing gives the brand the freedom to make the most of the brand by filtering the group by age, location, and likes and dislikes; precise targeting leads the way in the digital marketing world to provide the highest CRO.
Engaging with the audience is as simple as resharing. Form reposting and making the post viral, and products or services jump twice as fast to make individuals aware of the brands, good engagement is made. From a good long blog that describes the brand to a video that provides insight into what the brand exactly is, digital marketing makes it extremely simple for brands to make the individual understand the brand 360 degrees. The more brands engage with people by following current trends and showcasing their brands, the more trust they build with them.
Digital marketing has been one of the most revolutionary marketing mediums. It revolves and evolves all around, bringing the brand and individuals closer together and bringing the most of the newness the brand has to offer to the world in the smallest possible way while making the most of the brand. A simple medium has been going around creating businesses that no longer require a four-wall office and provides brands with a digital office.