In-app marketing is a great tool used by businesses to market their products or services while users are actively using the app. In-app marketing strategies are used to engage and retain customers and upsell products and services. Commonly in-app marketing is used when onboarding new users, collecting feedback, or introducing a new product/service, or feature.
Today, in-app marketing strategy has become inevitable. Businesses are highly investing their time and resources into creating strategies that help them reach out to existing users. Existing users are like gold to businesses. Their value always increases with time.
Moreover, one can lose existing users faster than onboarding new ones.
The three ways in which in-app marketing helps to increase user acquisition are:
Have you ever experienced mobile apps guiding you throughout the app, introducing you to different features?
If yes, then the app was trying to offer more than just a tutorial about how to use the app. It was presenting its real value trying to convince you that it offers everything you are expecting from it.
Some of the components that help guide the user’s experience include:
- A simple onboarding process
- Re-onboarding inactive users
- Explanations or lessons of newly introduced features
- Providing quick access to customer help.
- Suggestions for users to unlock more features and functionalities.
In-app behavioral analytics can be used to collect implicit feedback.
Implicit feedback is widely used to gather information about user behavior and preferences. This feedback system is a great way to get users’ opinions about any minor inconvenience or annoyance they might be experiencing while using the app.
Simply put, development can improve these minor inconveniences that they might have ignored or missed out on previously.
Remember, small inconveniences are enough to set off people and compel them to uninstall your app.
Thus, with these small feedbacks, you can show users that you really care about improving their experiences!
Positive online reviews are best if you want to grab the attention of your potential users. However, collecting positive reviews is challenging.
There are only a few active users who would give feedback, and rather an honest one. Well, you can use in-app prompts to request these reviews from users browsing your website or app.
You are more likely to gain more feedback from users when they are doing something fun or are constantly availing of your services.
Here are the top 3 in-app marketing strategies that you can use and accelerate your user acquisition quickly.
App monetization can go wrong and rather than earning money, it can cost you, several loyal customers.
If you are using in-app ads to make cash, make sure that you are not overdoing it and causing a degraded user experience. Thus, you must choose the right place to display your ads on the app.
You can display banner ads, video ads, native ads, or playable ads. But, no matter which ad you choose, its proper placement makes a huge difference. Avoid displaying them in places where they might annoy users and ruin their overall experience of using the app.
Tooltips are simple overlays that help users navigate through the app or learn how to use it. Tooltips are a great in-app marketing method to encourage habitual behavior in users or direct new users to a less-used feature.
However, usually, these tooltips, as the name suggests, are frequently used to introduce new users to the application.
Say, a user has just installed and opened your Customized Gojek Clone App. You want to walk them through the key things they can do on the app. You can, therefore, integrate these tooltips that will help them to learn more about the app.
You can use tooltips to tell users where to tap, offer them brief tutorials, explain a feature, or help them configure a setting.
Using tooltips, one can use tooltips to make the app easy to use!
Businesses use In-app messages to interact with their users. It is possible that you too may have received a lengthy message from the app developers telling you about a new offer, deal, upcoming sales, etc.
Usually, businesses send in-app messages to:
- Promote users
- Try to persuade people to take a specific action
- Reminding them to complete the task
Say, you are soon starting 15-day mega discount days on your Gojek Clone app where you would be offering 15% off on all the service bookings.
Thus, to make the announcement and inform a few important things about the discount days, you can send in-app messages.
Also, to re-target users who missed the in-app messages, you can display pop-ups or display banners.
As a business owner, you can make the most out of your mobile app by simply keeping the users interested in your platform. Use the correct in-app marketing approaches that don’t degrade their user experience, and soon, you will be ruling the market.
Consider approaching in-app marketing experts if you need help with determining the right techniques to monetize your app.
Always keep your aim clear – attract users and retain them!