Search Engine Optimisation (SEO) does not always remain the same as the search engines and social media platforms keep changing their algorithms. That is why it is important to understand the variables on which the ranking of your website depends so that you can formulate a winning SEO strategy.
To ensure the growth of your business, you will first have to ensure that your brand is reaching out to the target audience. Moreover, you will also have to ensure that your website ranks high on the SERPs, drives huge traffic, and converts leads.
To achieve all of the above, you will need a winning SEO strategy that resonates with your business goals.
Guide To Creating An Effective SEO Strategy
When it comes to putting together an SEO strategy, you will have to focus on some key SEO principles.
The SEO strategy for every business is unique and different as every business has its own goals. We recommend that you should plan your own SEO strategy, customized to meet your business needs.
However, we have compiled a guide to creating a winning SEO strategy. You can refer to the list to create your own strategy.
Align Your SEO With Your Business Goals
To create an SEO strategy, first, you will need to know where you currently stand.
The first step is to conduct an SEO audit. It will help you to understand where you lack and what improvements you can do.
Here are some of the key points that you must analyze in the audit:
· Domain name & History
· Keywords, headlines, audience reach, and user engagement
· Content quality and strategy
· Website schema, design, markup, and CTR
· Quality of inbound links
· On-site SEO factors
· Technical SEO issues
You must also gather insights on the following factors using SEO tracking tools:
· Organic Visibility
· Keyword rankings
· Branded vs. non-branded traffic split
Once you have examined these factors, it’s time to plan out the strategy utilizing the important audit findings.
Defining your key performance indicators (KPIs) is crucial. It will also help you to measure the success of your current SEO plan. Moreover, you can also determine what is working for you and what’s not.
Depending on your KPI report, you can then customize your SEO strategy more effectively.
Here are some of the KPIs that should be focused on:
· Organic sessions
· Keyword rankings
· Leads and conversions
· Bounce rate
· Page load time
· Average session time
· Crawl errors
· Pages per session
Keyword research is an integral part of SEO planning and search engine rankings. Keywords tell the search engines what your website is all about and what you are offering to the users. It is the only way by which the search engines determine if your content is relevant or not.
If the search engine finds your content relevant to the user’s query, it will automatically rank your page higher on the SERPs. Thus, your website’s visibility and traffic will increase significantly.
That is why it’s important to do in-depth keyword research and use keywords relevant to your products and industry.
Here are some of the ways you can ensure keyword optimization:
· Search Intent: To ensure that you use the right words to attract the right audience who are actually looking for your services.
· Relevant Keywords: Targeting a specific group of people as a broader audience makes it difficult for the search engine to know what your website is about.
· Long Tail Keywords: To support the primary keyword, provide additional information and focus on the specific queries of the users.
· Search Volume: To sort out competitive and valuable keywords that are used by millions of people online.
· Funnel Keywords: For targeting users at the various levels of the sales funnel.
Build Cluster Topics & Pillar Pages
Once you have done your keyword research, it’s time to create a list of topics. While creating a topic list, you must focus on building cluster topics and pillar pages.
Use the cluster topics to create a page or post that gives a high-level overview of the topic using the long-tail keywords.
Pillar pages can effectively serve as a table of contents, outlining the major subject and introducing readers to any subtopics that will be covered in more detail in subsequent pieces.
Cluster topics are frequently oriented around long-tail keywords, as opposed to pillar pages, which typically focus on larger search traffic and broader head terms.
Link Building Plan
Building links is the process of getting other websites to link to your website (inbound links, also known as backlinks). Sites with more authority often have a bigger impact on your rankings when they link back to your website.
Spend some time thinking of all the different methods you can use to draw inbound links.
Get Your On-Page SEO Right
On-page SEO is the basic SEO principle. However, minor improvements in the on-page elements can significantly increase your website’s visibility.
Optimise the following points to ensure that your on-page SEO is on track:
· Title tags
· Meta descriptions
· H1/H2/H3 tags
· Internal linking
Fix Technical SEO
Your website’s performance and ability to rank highly may be hindered if it has technical SEO issues that need to be rectified. There are various site audit tools that will help you identify technical SEO issues and provide insight into any faults or difficulties that might be slowing down your website.
No SEO strategy is perfect and can guarantee 100% results. You will have to keep analysing your performance, revising your goals, and revamping your SEO strategies.
As a pro digital marketer and SEO specialist, you have to focus on keyword research, creating new content, optimizing, tracking, and improving the performance of old content. You can hire the best Content Marketing Services who can help you identify the issues and formulate and employ goal-oriented marketing strategies to achieve your business goals.