Wouldn’t you like to be remembered just by looking at your website? So, unless you look otherwise, you must implement visual marketing in your business strategy.
We are at a time when competition is fierce in any sector of the market. Therefore, getting your business brand to be remembered is not an option, but an obligation, especially if video marketing software or ecommerce video marketing is applicable for your sector,
Today we will explain what visual marketing is and why it will help you improve your sales volume. After reading this article you will no longer have any doubt about what its benefits are.
What is visual marketing
Visual marketing consists of integrating visual elements to improve the marketing strategy of your website. Thanks to Ad Film Production Houses In Dubai whose corporate videos, images and the rest of graphic items, your business brand will sink deeper into the memory of your audience.
In fact, according to Hubspot, only 10% of people who have read information remember it after 3 days. On the other hand, if that message is accompanied by a striking image, that percentage rises to 30%.
On the other hand, if we talk about the consumption of videos, the figures soar even more. Remember the saying that a picture is worth a 1000 words?
According to Dr. James McQuivey of Forrester Research (an American research company) a one minute video is equivalent to 1.8 million words.
If right now you stop and try to remember the last commercial that caught your attention, almost 100% certainly it will be a television commercial or the image in a magazine.
The reality is that videos and images reach an audience more easily than text alone.
Visual Marketing Examples
If I just told you that a video is worth more than 1.8 million words, maybe it is about time I stopped writing and put a video on for you.
Imagine you have a travel agency. Your value proposition is based on your clients not only booking a hotel and a flight with you, but an experience. Conveying all those feelings with words is difficult. Instead, look at the result if you explain it with a video.
As you have just seen, visual marketing helps you transmit and establish an emotional bond with your customers. With this strategy you are not only achieving that your brand is more remembered, but that your customers are more loyal to you.
Another example of a company that bases its campaigns on video as a means of strengthening ties is Campofrío. I don’t think we need to explain much about their campaigns, right?
Why Visual Marketing Will Help You Increase Your Sales
Now that we are clear about what it is, let’s see why visual marketing will help you improve your sales, which is what interests you.
1. BOOST YOUR BUSINESS BRAND
We have already mentioned that video and images will make your branding more remembered.
However, we cannot forget that the use of video favors that they position you as an expert: you will transmit more professionalism. Yes, besides; you appear, you will favor the feeling of transparency.
2. TRUST = SALES
In line with what we have just mentioned, to sell online you need to build trust, and to achieve this, video is an ideal tool.
People want to see the person. This will humanize you and transmit closeness to your target audience.
3. YOUR VALUE PROPOSITION WILL HAVE MORE IMPACT
Explaining the business idea can be complicated since we want to say a lot and it is normal to get involved.
Instead, by using video you combine what you have with the images. This way you will convey a more complete message in your value proposition.
4. IMPROVE YOUR CONTENT MARKETING
The statistics show that it is not only that the video is most remembered, but the public prefers videos to read content.
Therefore, by complementing your texts with them, you will make your content more attractive.
5. PROMOTE YOUR SEO
Google loves videos and that implies that content with videos rank better. To improve your SEO use videos and images in your posts, you will see how your organic traffic increases.
6. TUTORIALS & TIPS
If you have an e-commerce, don’t miss the opportunity to complement your products with videos as a tutorial and with tricks so that the customer can enjoy the product even more.
And now … will you use visual marketing?
We have not left you any loophole through which you can strain a question about whether or not you should use visual marketing on your website.