How to use Content Marketing?

Digital marketing company

Original, funny, informative or a good pick-me-up: as a company you can no longer ignore (social) content. Your target audience and customers expect to be informed about all facts, questions and matters that play around your business. Time for a detailed explanation about content marketing! with Digital marketing company 


Content marketing is the way to attract and bind your target group. Content is a very broad concept in marketing. It covers all forms of online communication. Your social media posts are content, just like your web texts , emails , videos , banners , vlogs,  blogs ,  photos and illustrations.

The purpose of content is to interact with your audience. Consumers today want easy-to-find and digestible information in the form of tips, stories and solutions.


GoldfiSh is pleased. From a Facebook update to a complete strategy or even a subscription: we fix it for you! We also write web texts and we make videos, photos, animations and vlogs in our own studio.


As part of a digital marketing strategy, content marketing often has the main goal to rank higher in Google . It is therefore connected to SEO. Our copywriters always write content SEO-proof. They pay attention to the structure of articles and certain search terms.

Ultimately, we want you to interact with your customers and target audience. Through good interaction you increase your digital reach and brand awareness. You can read how we do that in the click-throughs and the cases below.

By the way, do you know:

  • that you can combine content marketing and hashtag marketing ?
  • How do you determine a tone of voice ?
  • What are the latest developments on Instagram ?
  • How do you stand out with insta stories ?
  • How do you use gifs for your content ?
  • How to make the perfect social post


One of the things to quickly ensure that you have your content marketing in order quickly is taking out a content subscription. With this we ensure that the social media of your brand or company receives a number of updates every month. This way you are always on and your (potential) customers know where to find you!


Before you post good content, you must have created it. Online content comes in all different shapes and sizes: from a Facebook update to a podcast and from infographics to AR filters. What suits your brand best? We make it all!


You never publish digital content just like that, it is preceded by an extensive plan: the content strategy. What kind of posts, with what content are we going to post and how often on which channels? Animated, purely text or do we hire actors? You decide, we think along and implement the content strategy.


What not everyone thinks of when they think of content: email! Instinctively not the most hip or effective form of content, but nothing could be further from the truth. Email is still the most effective form of online communication. Provided you use it well of course. Fortunately, we have a lot of experience with that!


Social media is the best way to attract an audience. That includes good, beautiful, funny and original social posts. We do this for so many customers that we dare to say a few things about it.


What is content marketing and what are the benefits for your business?

Do you want to attract the right visitors (read: customers) at the right time (when they need you) and bind them to your company (until they become customers)? Then content marketing is an indispensable part of your online marketing strategy.

After all, good content is  the way to increase your findability, visibility and online success! Doesn’t the term ‘content marketing’ immediately ring a bell?

How (and why) did content marketing come about?

Outbound marketing: disruptive advertising for everyone

In the beginning there was … outbound marketing , also known as traditional marketing. Outbound commercials were (and still are) mainly aimed at rapid visibility to a large audience, not a specific target group.

Think of TV and radio advertisements, folders in the letterbox, advertisements in magazines… Such advertisements are omnipresent and therefore often disturbing. Nobody asked for it.

For marketers, outbound marketing is not always ideal either: for example, outbound is difficult to measure . Do you advertise in a trade magazine? Then you will probably reach a number of potential customers. That’s what you’re guessing.

Opt-out: the consumer became more powerful

Since the rise of the internet and the digital age, consumers have become more powerful . They can flush advertising, block ads, ban advertising brochures from the letterbox… In short: they decide for themselves which advertising they want to receive.

Moreover, Google, blogs, social media, influencers and other online channels have become the way to search for information yourself . Consumers have become smarter and share their experiences with others online.

From outbound to inbound: marketing with added value

As a result of this evolution, companies had to do their marketing differently: putting the customer first, not the company. Insert inbound marketing , a new strategy where you publish the right content in the right place and at the right time , so that the right people find you when they need you.

Fast visibility is central to outbound marketing, inbound marketing is much more focused on the findability of your content by the right people . Since almost everything takes place online, the results are also much easier to measure and you know better what your marketing campaigns and advertising budgets are yielding.

What is content marketing with a Digital marketing Company?

To make sure that your target audience finds you at the right time (when they need you), you need  content  : you are going to offer relevant information, answers and solutions through your online channels. Content is therefore the cornerstone of inbound marketing.

Content marketing  is a strategic form of marketing where you create and share relevant and useful content in order to attract and bind a specific target audience to your company, in the hope that they eventually become customers.

In other words, instead of pitching your products and services, you share relevant and useful information that your potential customers can relate to: answers to their questions, solutions to their problems. That way they will come to you when they need you!

You can offer added value in various ways through content marketing  . You can inform, inspire, entertain or teach your readers.

How does content marketing work?

As a company, you will first and foremost determine what your goals are and who your target audience is. Based on this, you draw up a content marketing strategy to determine what you will share, when with which target groups and for what purpose. Then you get to work!

Attracting visitors through content marketing – what is content marketing – Lancelot

Attract visitors through content marketing

If you offer the right content for your target groups on your website and via your blog and also share that content via social media, you will (hopefully) attract the right visitors to your website via search engines (think of your SEO or search engine optimization !) and social .


Lancelot helps SMEs with social media marketing. Through our blog, we have already shared numerous articles about social networking to attract potential customers who are wondering what social media marketing is and what it can bring to their business.

If that target group types “Instagram business profile tips” in Google, they will (hopefully) end up on our blog because we wrote a relevant and useful article about setting up an Instagram business page . Consequence? More findability and more relevant visitors.