The world of marketing is ever-changing. New trends emerge old ones fade away, and consumers become savvier with their money. Keeping up with the latest marketing trends can be a challenge for small business owners on a budget. The good news is that it doesn’t have to cost much money or time to stay up to date with the latest marketing trends. Here are some tips:
Social media is one of the hottest marketing trends right now. This is nothing new, but using it as a marketing tool is. It used to be that you’d use social media to connect with potential customers and answer their questions or address any issues they might have with your product or service. But now, companies use social media to get their products in front of people who don’t even know about them yet.
That’s where the power of social media comes into play. You can reach out to people interested in what you’re selling or offer something valuable on your blog (like free content) and follow up with them when they show interest by liking or commenting on something you posted online.
Influencer marketing is one of the fastest growing areas in marketing right now because it’s so effective at getting results, especially with tools such as influencer software. Influencers are usually great sources of information because they have large followings that trust their judgment — so if they share something interesting, it’s probably worth looking into further. You’ll learn about what works for them and what doesn’t, plus get expert tips and advice along the way. Identify influencers in your area of interest (e.g., social media managers) and follow them on Twitter or Facebook or wherever they post their content (if they don’t have an account). Then when they post something new, check it out!
Conferences and summits are a great way to get your name out there. Many conferences have a speaker roster that includes top industry professionals. If you’re invited to speak at one, you can use it as an opportunity to build your reputation as an expert in your field. There are dozens of events every year that attract thousands of marketers from around the world — plus, they allow you to network with other professionals in your field. If you can’t make it to one of these conferences, consider attending an online event instead (like a webinar).
Webinars are a great way to learn about new topics and tips on improving your marketing strategy. Many companies host webinars that are free and open to the public. You can even ask questions during the event, allowing you to network with others in attendance.
This is probably the easiest way to stay on top of what’s happening in your industry. Google alerts can send you an email whenever a keyword of your choice is mentioned online. For example, if you want to be alerted when someone mentions your company or product name, you can create an alert for “Company Name.” The alerts are free and easy to set up. You can choose how often Google should send you alerts (daily, weekly or monthly) and which types of results (news articles and blogs) you want to be included in your alerts.
If you’re active on Twitter, consider creating a list of people who tweet about your industry or business area topics. You can find other people’s lists on Twitter by searching for keywords like “marketing” or “social media” and then following those accounts’ Twitter lists. Listening closely to the conversation and engaging in it will help keep you up-to-date on current trends in marketing.
There are countless newsletters covering everything from social media to content marketing. This gives you an insider perspective on what’s happening in the marketing world and helps keep you informed about new technologies and techniques that will help your business grow. Some are free; others charge a fee. Whether free or paid for, they will keep you updated with the most recent developments and trends in your chosen field.
The best marketers are constantly learning from the best marketers around them — even if those marketers aren’t in your niche! Keep an eye out for videos from industry leaders on different platforms like YouTube (or wherever your preferred platform is). You’ll learn about new strategies and tactics you can use in your campaigns and tips for improving your existing strategy.
There’s no need to get hung up on the details. The objective here is to get exposed to what’s out there so that you know what you’re working with and can decide for yourself if it’s worth getting up to speed with or not. That way, you can be in control of your career and business success rather than watching from the sidelines as marketing moves on without you.