Do you know how to start an online business marketing? How advertisements keep your business active?
Ask to any businessman who is experiencing difficulties in his company what is his budget for marketing, specifically for publicity and advertising? 8 out of 10 Businessmen who have experience difficulties will say they do not have an advertising and publicity budget. The remaining 2 who are also in difficulty to invest in advertising and advertising.
Is this behavior a consequence or the cause of your ventures going wrong? It would be pretentious on our part to point out as the sole and exclusive cause of a company’s poor performance the fact that it does not invest in publicity and advertising actions.
First of all, it is good to clarify that the data above was compiled in January with around 45 companies that contacted us to learn more about our business marketing consultancy work.
It is part of our marketing diagnostic work to understand what companies do to know about how to start online marketing business?
Although the sample is small, it is very homogeneous. As we are a marketing company that works with small and medium-sized companies, the vast majority of our clients fall into the range of companies that earn an average of 5 million reads per year.
It turns out that it is exactly in this type of company size that things start to get a little out of control. In the beginning, micro or small companies usually do not have a structured marketing plan, so actions and marketing are very generic and usually elaborated by the “feeling” of the entrepreneur who, as a rule, does not have a background in marketing.
Companies grow and reach higher levels of expenses and costs, which leads to the need to produce more, sell more, earn more. Marketing at this point is still amateur, as the company has grown but does not yet have a marketing culture and continues to advertise and advertise thinking that it is doing marketing.
At this time, some entrepreneurs with greater business vision hire a marketer or a marketing company to help develop the company’s strategic marketing plan.
It is up to the marketing company to demonstrate to the entrepreneur that the marketing plan uses communication tools such as advertising and publicity in a structured and planned way to give visibility to the company, attract the attention of the ideal customer profile and generate more business opportunities.
Returning to the top of this article, we said that companies that do not invest in advertising and advertising in a professional and elaborated way with a focus on results end up having negative results in the medium and long term.
It makes perfect sense, as it is publicity and advertising that puts a spotlight on your company and highlights your qualities, products and services in the eyes of your clientele.
Advertising and advertising are powerful weapons in favor of a company’s marketing, especially in times of crisis where demand is not heated.
Logically many entrepreneurs may ask themselves, but invest when everything is at a standstill? The right question would be: Everything is at a standstill, so why not invest?
The entrepreneur who understands that advertising and advertising are not expenses looks for a good marketing company and makes the necessary investment in advertising and advertising in an intelligent and rational way, always seeking to return the money invested in advertising.
The disclosure->monitoring->adjustments->return->reinvestment cycle is the right working method for a company to intelligently work its disclosure in times of crisis.
If you have a business and need to increase your revenue. If you’re serious about hiring a results-focused marketing company, contact us and let’s build a good 2021 together!
If you want to know more about how to start an online marketing business then visit us Digital Crews and stay updated with our latest updates.