Sharing an insightful SEO report with clients is the most important part of an SEO professional’s job. It is the report that will show just how much progress has been made and where the client’s website currently stands in terms of ranking and visibility. If the report is complex and the KPIs are not properly explained, the client may not be able to understand it.
The biggest reason why an SEO report is so important is that it helps you retain clients. If a client does not see progress, they will be less likely to continue working with you. An SEO report is the best way to show a client that progress is being made and that their investment is paying off.
The most important part of an SEO report is the data. Data is what will show whether or not progress is being made. Without data, an SEO report is nothing more than a bunch of pretty charts and graphs. Here are some tips that will help your SEO agency thrive and stand apart from the rest when it comes to client retention:
The most important thing to remember when creating an SEO report is to keep it simple. Use layman’s terms and avoid using jargon that the client may not be familiar with. Be clear and concise in your explanation of the KPIs and what they mean. Use visuals where possible to make it easier for the client to understand. Before you start on the SEO work, it’s important that clients agree on the KPIs that you’ve proposed for tracking the progress. It’s an important aspect because some clients may not be familiar with SEO metrics.
The report should highlight the key points that the client needs to know in order for them to understand the progress that has been made. It should also show where there is room for improvement. Remember to focus on the positive and be honest about the negative. Use graphs and charts to visualize the data and make it easier for the client to understand. If possible, use before and after shots to show the progress that has been made.
The report should also include recommendations on what can be done to improve the website’s ranking and visibility. Be sure to include a call-to-action so that the client knows what they need to do next. Remember to keep the recommendations realistic and achievable. The improvisations that you’re suggesting should be tested on your end because what works for one website may not work for another.
Any company offering SEO services faces challenges occurred due to the ranking drop of a website and it is one of the most difficult situations for any SEO agency. In such cases, it is essential to have a solid plan for ranking recovery. This will show the client that you’re not only focused on getting results but also on maintaining them. When you go the extra mile, the client will build more trust in your abilities and be more likely to continue working with you.
As mentioned earlier, visuals are a great way to make data more digestible for clients. If possible, use before and after shots to show the progress that has been made. You can also use graphs, charts, and infographics to make the data more visually appealing. Keep the graphics simplified as your clients are not looking for something that is too complicated to understand.
Don’t forget to add a personal touch to the report as this can be something as simple as adding a note at the beginning or end of the report. This will show your client that you’re not just a faceless entity and that you care about their business. It’s also a great way to build rapport and trust as it helps with client retention.
Make sure that you’re responsive to any questions or concerns that the client may have about the report. This shows that you’re open to feedback and that you’re willing to help them understand the data. It’s also a great way to build trust and rapport with the client.
When it comes to reporting, an SEO agency needs to remember that they are working for the client and not themselves. The report should be designed with the client in mind and not the agency. It’s important to focus on what the client needs to know and make sure that the data is presented in an easy-to-understand way. Use visuals where possible and always be responsive to questions and concerns. By following these tips in your SEO services, you’ll be able to build trust and rapport with your clients, which is essential for any business relationship.