If the year 2020 has taught us anything, it is that your company’s internet presence and brand recognition are critical. The COVID-19 epidemic has kept people indoors for longer than normal, providing companies with a guaranteed audience online. Those seeking your products or services online during the epidemic are far more likely to find your company if you have established a strong SEO marketing plan.
WordPress agency that helps online businesses to scale. You need a robust, multi-faceted SEO plan if you want to ensure that your business ranks at or near the top of search engine results pages (SERPs), gets more organic visitors, and boosts revenue to enhance your ROI.
An SEO strategy is a wide plan that focuses on the big picture and is made up of many elements and activities that all work together to achieve your bigger goals of increased exposure and traffic, which will eventually lead to increased income. The beginning of a new year is an excellent opportunity to assess your existing SEO strategy, think about your online marketing goals, and assess how well your SEO approach is fulfilling these objectives. You can alter your SEO approach for 2021 if you realize that it is not achieving your aims or that the results are not satisfactory.
Make sure to think about your budget, goals, and timescale while developing your SEO plan for 2021. You may engage with a digital marketing firm like Proceed Innovative if you don’t have the resources in your company to properly develop and maintain your SEO strategy. Hire nodejs developers and implement an SEO plan to help you reach your marketing objectives.
The following points can assist you in developing a successful SEO strategy for 2021.
1. Evaluate Your SEO Results
WordPress design agency must first evaluate their existing SEO strategy and how it is functioning before designing their future SEO plan for 2021. You should assess your website’s organic exposure, keyword ranks, and branded vs. non-branded traffic split. This data may be shown using a variety of tools, including the SEMrush Organic Research Tool.
You can track the performance of your organic traffic and keyword rankings over time using this application. You’ll be able to readily see patterns and get a sense of how each of these measures is performing. The branded vs. non-branded traffic split will reveal whether there are possibilities to connect with a segment of your audience who is looking for your brand.
Considering these indicators, as well as statistics from Google Analytics, such as conversion rates and income, can provide you with an overall picture of how your website is performing in terms of SEO. This will also make it easier for you to spot areas of weakness that can be addressed in your new SEO approach.
2. Conduct a competitor SEO analysis.
After you’ve assessed your present SEO performance, you should investigate your competitors’ SEO methods. This will show you what is and isn’t working for them, as well as areas where you may exploit to get an advantage.
Begin by compiling a list of your top rivals, including those in your service area and those that routinely rank well in the SERPs for your primary keywords. Several programs, such as the aforementioned SEMrush and SpyFu, may supply you with this information on your rivals.
Examine which of your rivals’ sites receive the most traffic, how well their keywords rank, and their link profiles when assessing their SEO. Knowing which of their pages has the highest-ranking might help you figure out what kind of material you should add to your site to boost your ranking. Keep track of whether their best-performing pages are blogs, product pages, or something else entirely. Examining their keyword rankings will reveal whether or not your competitors are ranking for keywords that you aren’t. This will assist you in identifying areas where you can enhance your keyword ranks.
Analyzing your rivals’ link profiles can help you figure out where their backlinks are originating from and where the link gap between their site and yours is. This might assist you in developing your link-building strategy to establish a strong backlink profile.
3. Make a list of your online marketing objectives.
The next stage is to identify the objectives you want to achieve with your SEO strategy, as well as the key performance indicators (KPIs) that will help you track your progress toward these objectives. Defining your particular goals can aid in the development of an SEO plan that will help you achieve them and track your progress. For example, if your main aim is to grow income by a specific amount by 2021, organic traffic to your website might be a KPI for determining whether or not you met that target. As a result, increasing organic traffic will be a component of your SEO strategy.
4. Create a list of main keywords and topics.
After you’ve set your digital marketing objectives, you’ll need to do keyword research to discover your primary keywords. Then, using what is known as pillar pages, you may target your core keywords.
A pillar page is a page that focuses on a single primary idea or topic, and it is backed up by topic clusters, which are sites that focus on a subset of the main pillar page’s themes. A catastrophe repair firm, for example, may have a pillar page dedicated to “disaster restoration.” The many forms of catastrophe restoration services (water damage restoration, fire damage restoration, etc.) each have their page under the topic clusters that arise from “disaster restoration.”
You can create auxiliary clusters to support each subject cluster in addition to the topic clusters. A subject cluster page targeting “water damage restoration” may lead to secondary cluster sites targeting “basement flooding” and “sewage cleanup,” for example.
You may concentrate on having your pages rank well for all of the topics connected to your core keywords using this technique. This is more successful than concentrating on a single keyword’s ranking. You may build a more concentrated content and keyword strategy by mapping out your core keywords for your pillar pages, subject clusters, and secondary clusters.
5. Find Relevant Long-Tail Keywords
There is no limit to how many clusters you may generate from a single pillar when creating your cluster content strategy. The more cluster subjects you can think about, the more depth your website will have. In some situations, the main pillar’s scope will dictate how many cluster topics you may generate.
Your cluster subject sites should concentrate on a single area of the main topic and include relevant long-tail keywords. Long-tail keywords are three or more words long and are more specialized than core keywords. The search volumes for these keyword phrases are often lower than the core keywords from which they expand.
So, what’s the big deal with long-tail keywords? To begin, finding relevant long-tail keywords can assist you in identifying more in-depth topics that have piqued your interest. Returning to our earlier example, if a catastrophe repair service provider discovers “how does basement flooding occur” as a long-tail keyword within the “water damage” subject cluster, they may profit by writing and publishing a blog on basement flooding causes.
People utilize long-tail keyword phrases in voice search, which is the second reason long-tail keywords are essential. In a voice search question, “how does basement flooding occur” is more likely than just “basement flooding.” As a result, adding these long-tail keywords into your content improves your website’s voice search query optimization.
The last thing to consider when generating cluster content based on long-tail keywords is to make sure that each long-tail term is targeted separately and that there is no overlap.
6. Analyze Your Current Website Content
Now that you’ve created your content, keyword, and topic cluster strategies, it’s time to audit your current website material before adding new content. An audit of your existing content can assist you in identifying content that may be enhanced as well as information that fits into your newly established subject clusters.
When evaluating your material, divide it into three categories: content that should be kept as is, content that should be updated to better target relevant keywords, and content that should be deleted. Duplicate material, content that is too light, or content that ranks poorly should all be removed.
Auditing your website’s current content before producing new material may save you a lot of time and effort. In many situations, changing current material to better target keywords will have a faster impact on your website than creating new content. Identifying ways to improve current material will aid in the development of your content creation strategy.
7. Write content for the pillar pages and topic clusters.
It’s time to start writing content for your pillar pages, cluster pages, and secondary cluster pages now that you’ve planned them out. The content of your website is critical to your website’s overall success. You must ensure that you provide high-quality, informative material that your target audience will like. The research you conducted in the previous phases to establish your subject clusters and long-tail keywords will help you figure out what kind of content your website will need.
When generating the content, the most crucial thing to remember is the user’s goal. To produce content that fits the expectations of someone looking for your chosen long-tail keywords, you must first understand what they would expect to discover with their query.
8. Fix Technical SEO Mistakes
Slow loading speeds and broken internal links are examples of technical SEO difficulties that might have an impact on your results. It’s critical to evaluate your website for technical SEO difficulties regularly and repair any major issues that you uncover. Several tools might help you discover these problems. Once a month, do a website audit to identify and resolve these issues before they influence your results.
9. Concentrate on off-page SEO.
You should focus on creating off-page links once your website is set up and optimized with new material based on your pillars and subject clusters. This is critical since backlinks are one of the three primary criteria Google considers when determining your website’s rating.
Off-site link development may take various forms, including issuing press releases on third-party websites, guest blogging, social network posting, resource page link building, and more.
10. Keep an eye on your SEO strategy and make adjustments as needed.
You must now track your KPIs and make modifications to your SEO approach to achieve the greatest results. SEO is a never-ending process, and there are always methods to improve your strategy and make more progress toward your objectives. To ensure that your SEO plan is on track, you should measure and document the data from your KPIs every month.
Name:- Deepak Jangid
Designation:- SEO Executive