5 Crucial Tips for Enhancing the Link Building Outreach Pipeline


If you explore the Internet, you will find that many people struggle with link-building outreach pipelines and associated SEO efforts. If you are one of them, then you have come to the right place. Here, you will get to know about certain tips and steps that will help you in your endeavor.

You should:

Comprehend the Requirements and Set Goals

The fundamental goal of a link-building effort is to improve your company’s search engine rankings. So, before you begin the campaign, you must check these three critical aspects:


Having too many links is never an issue with SEO. Prospects can always provide you with more links. If, on the other hand, you already have a sufficient number of connections or are in a high position in the search rankings, you should concentrate on enhancing other parts of SEO.

Revision of Existing Templates

The same templates do not work for all prospects in link-building initiatives. Even if you feel comfortable continuing to use the existing templates, having unique and customized templates for various chances would surely be advantageous.

Follow up with Prospects

Many people skip this step after closing a contract because they don’t see the need to do so. It is, nonetheless, critical to establishing a positive relationship with prospects in order to obtain future references.

Hence, you have to explore the situations carefully.

Find Out the Correct Prospects

Finding out the right prospect is a challenging part of the link building outreach pipeline, and you might stumble upon issues. However, there exist effective ways to spot the correct prospect.

  • You won’t be able to find the correct prospects on the first SERP. When utilizing Google, don’t rely just on a single term and waste time sifting through pages after pages in search of solid leads.
  • To identify your link prospect, experiment with different keywords, and use internet tools.
  • Make the most of social media, particularly Twitter. The majority of prospects actively engage in discussions with their followers, making it easier for you to interact with them.
  • Don’t limit your search results to Google. To improve your odds, use search engines like Bing or Apple’s Safari.

These steps will help you out in your effort to improving link building.

Craft an Optimum Link Outreach Template

While running a link-building effort, create a template. It assists you in doing a systematic analysis of the process and identifying areas for improvement. One of the many sections that house your potential prospects is the Prospects tab. You can manually change it and incorporate the Domain Authority to increase the reach.

Just abide by the following steps.

  • Use the “Need to Reach Out” status to save a contact for later.
  • After sending your first outreach email to your prospects, set the status to “Email Sent.”
  • When you receive a response from your prospect, set the status to “Received Response.”
  • After your prospect approves your guest blog post topic, change the status to “Topic Approved.”
  • Finally, if you’ve received the link from the prospects, update with “Link Acquired.”

Once you carry out these steps, the other tabs get updated automatically.

Keep Track of the Opportunities and Check the Progress

Another benefit of using the link outreach template is that it allows you to keep track of your efforts. It will assist you in identifying opportunities so that you can take the steps necessary to improve your outcomes. When you’re analyzing your data, try to pinpoint the weak spots, the places where your efforts fall short. For example, it might be possible that you received a response from a prospect but were unable to obtain a link.

As a result, keeping track of your prospects based on their status in your outreach template can help you better understand your efforts and their effectiveness. In addition, because the transition is dependent on your activities, all of the information on the “Link pipeline” page might assist you in developing a better strategy.

Update Spreadsheet on a Daily Basis

As you may be aware, you must manually change the “Prospects” tab in your link-building outreach template’s spreadsheet. Make it a practice to update the tab whenever you get a response from one of your leads. Maintaining the sheet will assist you in evaluating the efficacy of existing digital marketing techniques. It also enables you to make essential changes to your strategy in real-time for improved results.

Next, we will take a look at how you can work on the reports.

Link Building Progress Reports

The template generates two reports for you on a monthly basis, which you may share with your clients. These reports can help you focus your efforts and improve the overall performance of your link-building operation.

Link Pipeline Report

The Link Pipeline report provides an overview of the link outreach program as a whole. It displays the number of prospects in your pipeline as well as the conversion and response rates for each level of your outreach funnel.

How Can You Analyze the Link Pipeline Report?

This report enables you to determine where you should concentrate your efforts in order to maximize the effectiveness of your campaign. You will understand where you need to start looking for new link opportunities if there aren’t many prospects at the top of the funnel. You can also test new email copies or subject lines if your contact vs response rate is low.

Hopefully, you have an in-depth understanding of the Link Building Outreach Pipeline, the steps you need to follow, and the report analysis. If you need further information, you can explore various other resources available on the Internet. Or, you can look into the journals and papers.

Author Bio: Tim Jones is an SEO expert, and he has helped several companies gather traffic online and engagements. Currently, he is associated with AssignmentHelp, and he supervises the Do My Homework service.

He makes sure that students get the perfect answer to, “Who can rate my paper?”