April 18, 2021

5 Ways to Improve Your Digital Marketing Cybersecurity Practices

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Digital marketing is a rapidly growing field with strong prospects for growth, but it’s also highly dependent on user data. Marketing information is a common vulnerability for a variety of common security threats, and poor cybersecurity practices can make your data an easy target.

In this article, we’ll cover three ways for digital marketers to improve their cybersecurity strategies in 2021. With the right approach, you can minimize your risk and offer your audience more transparency. The average data breach costs nearly $4 million, so cybersecurity is a worthwhile investment given the potential costs. Make sure to check out our website for more information about our cloud security solutions.

Update WordPress Software

WordPress plugins, themes, and components are constantly receiving updates, and failing to update your software can leave your site unnecessarily vulnerable. Hackers may be able to exploit loopholes that were patched out in later iterations. Keeping your software up to date is an easy way to protect your site against a variety of threats.

Fortunately, the WordPress automatic update tool makes it easy to keep your software current. Whether or not you update automatically, don’t forget to periodically check your site plugins and remove anything that’s outdated or no longer needed.

Manage User Activity

Compromised user accounts are a common source of data breaches, so administrators need to do everything possible to protect their organization. Access permissions should only be given to people who need them, and you should look for software that provides insight into access attempts and activity history.

If possible, require two-factor authentication on all user accounts in order to mitigate the risk of a successful breach. Even if someone’s username and password are compromised, their account will be safe as long as they have their phone or another device for verification.

Train Your Employees

In addition to basic restrictions on user activity, you should also train your employees to look for the latest security risks. Attack strategies are always changing, so it’s critical for your staff to be aware of some of the ways in which they might be targeted by phishing, malware, and other threats.

Security training should include a look at some fraudulent emails along with some tips about creating strong passwords. Brute force attacks aren’t as common as some other methods, but easily guessed passwords are an easy vulnerability to fix. Your staff should also have different passwords for each of their online accounts.

Protect Transaction Data

Transaction information is a popular target for hackers, and a single breach can permanently change customer trust in your brand. With that in mind, this should always be one of your top priorities when it comes to cybersecurity.

If possible, set up a second layer of encryption for transaction-related information to provide an additional level of protection. Even if that data is compromised, it won’t be easy for the attackers to turn it into anything useful.

Get Outside Help

While some basic best practices can help you improve your security, dedicated security providers are in a better position to offer comprehensive protection. They’ll be able to identify any weak points and collaboratively develop an approach to cybersecurity that works for your business.

It’s easy to lose sight of your cybersecurity risks as a digital marketer, but data breaches are more common than you think. Poor security practices substantially increase your risk and make you an easy target for various attackers. These tips will help you protect yourself against common security threats and keep customer information as safe as possible.