July 26, 2021

How to Improve Customer Retention with Performance Marketing

performance marketing

There is one thing that’s inconsistent in all businesses and that is customers. You cannot really guarantee that who you have as your customers now will remain loyal to you and not invest in other brands. But that’s alright, what you have to do is make sure that you are not losing more customers than you are gaining.

Customer churn is the term to refer to the number of clients you are gaining versus the losing client amounts. How you can calculate it? Simple with this formula: (no. of customers lost) ⁄ (total number of customers).

The above formula is the metric to know if you are losing or gaining more clients. What’s more, you will get an idea if your clients are satisfied with your products or if you need to hire a digital marketing expert for your company. You should focus on the customer churn rate from the beginning as in the beginning it’s much easier to retrieve the lost client base than winning them over after you have established as a brand.

The usability of performance marketing to improve customer churn rate

Below we are going to discuss explicitly how you can make the most of your resources to improve customer retention.

Fostering New Leads

Whenever you’ve obtained another client, the most ideal approach to keep them purchasing over and over is by firstly to have an astonishing product, you must already have that and then by making the most of email marketing. 

Sending predictable correspondence through email helps make your brand more memorable for your clients. It additionally offers you the chance to associate with your crowd on a passionate level, acquaint them more with your brand value and character, just as instruct them around your item and their problem areas.

And here are three ways you can do that!

1. Sending out a welcoming email to new buyers and subscribers

When someone new has purchased a product from your brand or your new subscriber is open to learning more about your business. You can get 33% more engagement with your brand if you send out a welcome email. Most clients hope to hear from you immediately subsequent to joining your email list. What’s more, it bodes well why you ought to! At the point when clients join, the plan is there. It’s like they are saying that they want to invest in your brand and are eager to hear more from you. That’s the reason you ought to consistently send a welcome email to new clients and subscribers to make the most of this ideal chance at hand.

2. Sending out post-purchase emails

Don’t stop just at welcome email, as you need to keep them engaged with your brand and that’s why we think sending email after every purchase would help a lot. The subsequent email arrangement we suggest is a post-buy stream. You can utilize these messages to:

  • Disclose how to utilize your service or product
  • Offer testimonials from other clients to get your new client amped up for the change coming to their direction on the off chance that they stay with you
  • Encourage them to reorder!
  • Ask them to give their review of the purchased item
  • Offer a great discount on their next buy

This moment is an incredible opportunity to change over this new client into a recurrent client. It’ll assist with lessening your beat rate, and rehash clients’ organization sizes (and qualities) will in general increment over the long run.

3. Conducting surveys to check in with the clients

Don’t let the clients forget about you. You can keep up the engagement with them by sending out a series of surveys to understand them more. You can ask the following questions to them:

  • How did they find out about your company?
  • What can you do to improve their services?
  • Adding multiple-choice questions
  • If they had any difficulties with their purchased product or service?
  • If they would like to share something on top of their mind?

Once you gather all the information use it to your avail to improve the customer churn.

Target Ideal Customer

The absolute initial phase in guaranteeing you’re utilizing performance marketing strategies to bring down your client stir rate is to focus on your optimal client. Regardless of whether you’ve made the most accommodating product or service, odds are high it’s simply going to be uncommonly useful and relevant to a particular subset of the populace, but not every person.

To ensure you’re drawing in and gaining ideal clients who will keep connecting with your organization, and ideally even one day become raving brand envoys, you must accurately promote your organization to the intended interest group you can most assistance.

Presently, on the off chance that somebody outside of your intended interest group ends up purchasing, that is extraordinary! However, to keep your stir rate low, you’ll need to snare the clients who need your item or administration so frantically to satisfy their problem area that they continue to return.

1. Adjust the PPC add for appearing at the top

When running promotions on social media platforms like Facebook or Instagram, you have the choice not exclusively to cater your ad copy to your optimal client, yet additionally, change the advertisement settings so that you’re just investing to show your advertisements to very significant possible clients. Here are some of the ways you can moderate your PPC ad setting:

  • Age
  • Location
  • Gender
  • Job title
  • Education
  • Interests and hobbies
  • Device usage
  • Prior behavior and purchases
  • Connections and more

Utilizing search engine ads is another option for you other than optimizing social media accounts. Google AdWords is the most well-known web index marketing apparatus accessible right now. It utilizes key terms or keywords to show advertisements to individuals looking for similar content on Google. 

At the point when a client leads a hunt utilizing watchwords identifying with your promotions, pages and advertisements implanted with those catchphrase phrases show up at the highest point of the query items. 

So on these occasions, utilizing site design improvement (or SEO) procedures and including catchphrases into your advertisement duplicate and results page offer you the chance to interface straightforwardly with potential clients who are searching for precisely what you have to bring to the table!

2. Post sponsored content on a reputable website

The principal benefit of supported articles is the high chance of drawing in customers with long-haul buying conduct. Not exclusively does support substance fundamentally direct people to your items and administrations, it builds your image’s permeability inside a group of individuals that are perfect for you.

Posting a long article will offer your potential customers in-depth information about the product so they will invest in your product or service by being fully aware. This will lessen any chances of misinformation and legal hassles, so ensure to provide thorough informative articles.

There are a lot of publishers out there with bad quality content and traffic. When you will post such articles in high-quality sites specialty as your organization, you’ll draw in individuals who are bound to be keen on your contributions and more joyful clients over the long haul.These are some of the things that we know about improving customer churn and then ultimately avoid it in the future. So, you can get help from the experts of our Digital Marketing Agency. Otherwise, make sure that you are applying the above solution and methods promptly to get the most out of your resources.