This blog will explain how to promote a product to customers. Read these tips carefully and then implement them in your marketing strategy.
For professional assistance on marketing, you may contact a digital marketing services company.
This is perhaps one of the strongest tools of marketing that businesses of all sizes can utilize to boost sales. Remember, the only reason why consumers have subscribed to your list is that they want to hear from you regarding the products or services which you offer. A study was conducted to identify consumer preferences. The study suggested that more than 70% of consumers prefer email as the mode of communication.
As it turns out, email marketing is a non-expensive method of rapidly promoting a product or service that you offer. However, it is important to note that the emails need to be sent to the right customers. Customers who receive emails that do not interest them may opt-out of your list. It is necessary that you don’t opt for an email flood to all your customers.
Also, when opting to email, make sure that your business has a verified email list which would ensure high deliverability. This will effectively prevent your email campaign from falling out.
A useful tip is to segment your email lists. This will help you find out the subscribers who are most likely to be interested in the promotion you are offering. According to research, targeting emails have the power to generate a high return. The majority of marketers tend to make email segmentation a part of their email marketing strategies.
An important question is how to promote a product in-store? For eCommerce stores, you need to make use of your cart emails. Do not show your customers the products only left in the cart, but also add recommended products to your cart.
Highlight positive reviews from satisfied customers
One of the easiest and most effective ways of promoting your products or services is to make your customers speak up for your business. There is a high probability of potential customers signing up for your product or service if they get to see positive reviews regarding it.
Research suggests that more than 70% of consumers make a purchase decision after online research. Almost 90% of customers take online reviews as strongly as a recommendation. The best thing to do is to ask satisfied customers to leave reviews and then highlight them. Sharing images and videos regarding your product or service would be even better.
Many customers would willingly share such content if offered discounts or free products. After getting hold of user-generated content, start sharing it across your social media channels. You may share them on product pages, ads, email communication, and all other mediums.
Make a featured video for your product or service
Here is another way on how to promote a product to customers. As suggested above, you need to link with your satisfied customers to generate user content but don’t rely on this source alone. You can include videos as part of product promotion. It should also be included in your content marketing strategy.
The good news about creating videos is that you don’t require a huge budget to start in this direction. With a small camera and a smartphone, you will need to invest little time to create an idea that effectively tells a good story. You also don’t require something scripted for a video. Just explain the benefits of your products or services and put your entire focus on value for your customers.
Adding value is the key to generating sales. Customers are not interested in what your products and service are all about. They are only interested in what value they offer and how it will address their issue. Create a simple video keeping the value it will give to customers in mind.
Use direct mail to grab your potential customer’s attention
Opting for direct mail may not turn out to be cheap. However, if you make use of this tip in line with a marketing strategy, then it will serve to promote your product or service. Using mail may also require a small budget if you follow the tips mentioned here. Instead of traditionally opting to mail entire zip codes with postcards, you can make use of a strategy that is employed in segmented email marketing.
Start by sending cards to selected customers who demonstrate purchasing behaviors that align with the products and services you are offering. Sending a thank you letter to customers after they have made a purchase will also help. You may also offer them discounts.
Another good tip is to try a mailing service to get your discounts and special offers to more people using discounted services.
Put up a loyalty program in place
Such programs have the power to improve lifetime customer value. They also help in generating repeat purchases and improve average order value. A loyalty program can also be used to promote new products that you are thinking about launching in the market or also for specific products.
As a start, reach out to your most satisfied customers and offer them special promotions. This will help increase your loyal customer base. You may also launch a loyalty program and offer the participants a discount on your product page.
If you didn’t have a loyalty program in place then it is time you opted for one. Launch a loyalty program and use it to promote your products or services.
Regardless of how good your product or service that you have launched in the market is for the audience, you will still need to speak up for it. All businesses do not have the advantage of getting word-of-mouth advertisement started. So to get your business going and earning high revenue you need to become active on the marketing front and have a strong marketing strategy in place.
The best option for you is to make use of all channels and tactics that you may have at your disposal. Follow the tips mentioned above and you will start increasing the exposure your product or service gets in the market. It will absolve you of the need to have a massive marketing budget in place.