SEO is a multi-faceted, ever-changing field that requires constant attention and adjustment. In this article, I’ll walk you through some of the most important strategies for securing top Google rankings on mobile web pages. These changes have been continuous over the past few years and will likely continue to evolve as time goes on. If you want to learn you can join our digital marketing course online.
Create a Responsive Website
Responsive design is important for SEO because it ensures that your website will be easy to read on mobile devices. It’s also important for conversion rate, as a responsive site helps users navigate easily and allows them to take action on what they see. To create a responsive website:
- Keep the navigation menu and call-to-action elements at the top of the page and make sure they’re big enough to read from a distance.
- Use media queries when designing your pages so they scale down nicely on smaller screens, whether it’s an iPhone or Android device.
- Use HTML5 coding so that your webpage works with any browser (and doesn’t break).
Create Mobile-Specific Content
- Use the mobile user’s context to create content.
- Content should be concise and easy to read.
- Shorten paragraphs, use bullet points and numbered lists, and use headings and subheadings for easier navigation within your content.
- Use bold, italicized, or underlined text in order to emphasize the important points of a sentence.
- Use a clean, simple navigation menu. Clean and simple navigation is important so that users can easily find the information they need. You should use a single-column menu structure on your mobile website, as opposed to a multi-column design.
- Use mobile-friendly navigation menus. Mobile-specific navigation menus are designed with smaller screens in mind and will help ensure that you’re providing an optimal experience for mobile users on your website. They may include different types of links than larger desktop versions would have, because they need to fit more content onto smaller screens without sacrificing usability or visual appeal (e.g., fewer links or icons). For example:
- Responsive navigation menus automatically adjust according to the size of the user’s screen device; this allows them to keep track of where they are going while browsing through multiple pages at once which makes it easier for them to stay focused on their current task instead of having too much information cluttering up their viewport at once.”
Images are one of the most important factors for mobile website ranking and loading speed, so you should make sure that your images are optimized for the web. Use tools such as TinyPNG to compress and reduce their size, ImageOptim (Mac only) to remove unnecessary metadata from them, and Image Compressor (Android only) to optimize them by stripping out unnecessary color channels.
Optimize Clock Speed
Your website’s load time should be optimized for mobile devices. This is especially true if you have a large amount of content, as mobile users will not wait around for your page to load.
To optimize the load time of your website on mobile devices, follow these steps:
- Make sure all images are optimized for web use (JPEG vs PNG vs GIF)
Include AMP in your Content Strategy
AMP is a framework for the mobile web, which means that it’s a way to make your website load faster. It also improves the user experience, so it may help you rank better in Google searches. If you want to use AMP in your content strategy, here’s what you need to know:
- Add AMP tags on individual pages of content rather than on entire sites or domains (but do add them on all pages).
- Make sure those tags are well-placed and easy for readers to find.
- Don’t include extra widgets or buttons unless they’re absolutely necessary; if they aren’t needed right now, wait until they are before adding them to your page design (if at all).
Use Mobile Schema Markup
Schema markup is a way of telling search engines what your website is about. This helps search engines understand the information on your site and use it in their results. Schema markup also allows Google to display rich snippets in search results so that searchers can see additional information about your business, such as its name, address and phone number (NAP), hours of operation, etc.
A few examples of schema types include:
- Local Business Markup – For businesses with an address or location associated with them (e.g., a restaurant)
- Product/Service/Review Markup – For reviews related to products or services
- Movies/TV Shows/Video Game Reviews – To help identify when content relates specifically to movies or TV shows
SEO for the mobile web is an essential part of every digital marketer’s strategy
SEO for the mobile web is an essential part of every digital marketer’s strategy. As more people spend time on their smartphones and tablets, it’s important to have a good mobile strategy in place.
SEO for the mobile web is important because it helps you rank higher in search engines for mobile users. This can increase your traffic and conversions significantly as more people use their phones to find what they need online.
In a nutshell, this means that you should create a mobile-friendly version of your site and link it to the desktop version. The idea is that Google will see this as an added benefit for users who are looking for information on the go and reward you accordingly by ranking your website higher in search results. In addition, adding AMP markup helps with both speed (a factor in mobile ranking) and better user experience.