5 Steps to Take When Creating a Successful Digital Marketing Strategy for an Online Rug Store

If you own an online rug store, having an appropriate digital marketing strategy is the key to running a successful business. Evidently, since you’re selling the rugs online, that is precisely where you’ll find potential customers. Here is a list of steps you need to take in order to create a successful digital marketing strategy that is bound to boost your online rug store business.

1.      Design an attractive website

First things first, to be able to run a successful digital marketing campaign for your online rug store, you need to have an eye-catching website. The website is one of the first things people look for when they wish to buy a certain product. Therefore, it’s not enough to just create a website without putting too much thought into it. In order to attract and retain potential customers, the website for your online rug store needs:

·         to look cohesive,

·         to contain information that is easy to find,

·         to load fast,

·         to be mobile-friendly.

When creating a website, you need to make sure that it looks cohesive by nicely matching colors and fonts. Also, include attractive graphics to make it more appealing to your customers. You can employ a web designer, as they have extensive knowledge of color theory, and skills to order information in such a way that it’s easily accessible. What is more, you ought to make sure that your website loads quickly, as nothing deters potential consumers faster than a slow-loading website. Also, keep in mind that people spend almost five hours a day on average on their mobile phones. This means that many of them are going to try to access your website on their smartphones at some point in time. That’s why making your website mobile-friendly is crucial for gaining new customers and retaining old ones. 

2.      Use targeted ads

Targeted ads are a viable option if you wish to target a specific kind of audience. You have that option on major social media platforms, such as Instagram and Facebook. Firstly, you need to establish who your target audience is. For example, if your online rug store is based in New Zealand, in order to find an audience who is looking for fashionable rugs in NZ, you may target people who are located at that specific geographical location. What is more, you can target ads based on your potential clientele’s searches, so those who have searched for rugs can see your adverts.

3.      Create deals that are difficult to pass

Since as an online rug seller you have a fierce competition, offering deals that are difficult to pass once in a while, can be a great way to make your company stand out. For example, you can offer one free rug for every five rugs bought. You may also offer free shipping for those who buy your rugs in bulk. What is more, you can create competitions on social media. That can be the perfect way to get people engaged and interested in your rugs. For instance, you can offer a free rug for one person that shares the post, follows your Instagram page, and tags someone in the comments. That way, more people would learn about your online store.                                                  

4.      Make use of inbound marketing

Inbound marketing is a growing trend that is likely not going anywhere anytime soon. That’s because marketers have realized that there could be a gentler approach to marketing, rather than constantly bombarding people with ads. Inbound marketing entails creating meaningful content for your website, such as blog posts and videos that aren’t about promoting your products.

Instead, the webpage visitors get content they can learn something from, and if they are interested, they will check out your products. For example, as a seller of rugs, you could create blog posts that teach your audience about rugs, such as types of rugs, or how to choose an appropriate rug for each room. That way, the readers get to consume content they searched for, and there is a high chance that some of them are going to become your customers, as well.

5.      Create a mobile app

As was mentioned above, people spend vast amounts of time on their mobile phones. For that reason, what would be a better way to promote your online rug store than to create a mobile app. Having a mobile app would make you stand out in the pool of other online rug sellers. In addition to that, mobile apps are easier to use than mobile-friendly websites. However, that’s not to say you shouldn’t optimize your website for mobile phones, as some users might still prefer not to download the app. In any case, it’s beneficial to have both options. Nevertheless, since a mobile app is easier to navigate, some people will be drawn to your brand because they can effortlessly order your rugs.

Final comments

The key to a successful digital marketing strategy lies in having a huge online presence, particularly on social media. You should also make your online store accessible on mobile phones and create special offers.