How should startups do marketing

How should startups do marketing

The launch of an app does not end with submitting applications; it begins with that first idea and continues from there. The success of a mobile app launch is very crucial.

Many app publishers devote all of their time and resources to creating a fantastic app. The illusion in their minds during the mobile app launch is that submitting an app to the app stores is the same as releasing an app.

We have now entered 2019, and the mobile app market is growing faster than a beanstalk. There was less competition, and it was simpler to establish an app and reach end-users five years ago. Thus mobile app development and marketing were different. But today, This huge industry keeps on growing daily, and there is no end in sight. With over 2 million apps accessible on mobile app stores, launching a new app and capturing the audience’s attention is difficult.

They understand the folly of this premise as they wait for the downloads, but it’s too late. However, their fantastic software was never given a chance and was buried among 1.5 million other apps.

Here are the Pre-launch steps that should follow:

1. Know Your Audience.

Knowing your audience first will save you a lot of time and money before blindly launching an app on the market. Understanding the audience’s specific needs will help you better grasp their pain points and what they don’t like about the apps that are presently on the marketplace.

2. Market Research and Competitor Analysis.

There are almost 2 million applications accessible on the App Store. To keep the app successful, you must provide something distinctive that will entice consumers to download it. The next stage will be to do market research. Download a few apps use them personally from the end user’s perspective, and you’ll come to know about your competitors’ positive and negative points.

You may also learn about the current trends and discover what your potential consumers are looking for right now. After you’ve figured out who you’re going after, you’ll need to figure out what sets your app apart from the competition.

3. Define Your Success Criteria.

To ensure the effective launch of your mobile app, you’ll need to define specific objectives. What does success entail for your group? Is it possible for you to keep things simple? You may establish targets for the number of reviews, active instal rates, and average rating score, for example.

Three Weeks Before Launch: Pitch Your Story:

1. Create a press kit.

To increase your chances of receiving press coverage, make it as easy as possible for bloggers and journalists to cover your app. It would be ideal if you kept a watch on the individuals who want to defend your software and compiled all of your assets into one online directory so that they don’t have to scour the internet for information. Your influencers can rapidly examine your assets and determine whether or not they want to cover them once you have this press kit.

2. Make your pitch.

You’ve identified your influencers by this point. Now is the moment to reignite that discussion and encourage them to check out your app, which should ideally be done through a pleasant email or Twitter. Everyone on your press list may receive a customized email.

4. Identify and integrate any necessary software for your app.

Integrate analytics tools and other technologies that can help you monitor and grow the success metrics you’ve already defined. You should sign up for a push notification service and download any tools you’ll need to promote, create, and manage your app.

5. Landing page for selling.

In mobile app marketing tactics, the landing page is critical. A landing page is the most excellent way to get people talking about your mobile app. It encourages users to keep using your product and, eventually, to download your app. With the aid of a landing page, you may creatively present your app and increase your business’s returns.

If consumers can discover answers to the following questions in three seconds, that’s a substantial measure of your landing page’s effectiveness: Who is this company?

What services do they provide?

What distinguishes them from the rest?

So, what do I do now?

6. Test.

It’s critical to test your software before releasing it on the market thoroughly. Before you launch, try to find as many bugs as possible. You may always release incremental updates with bug fixes once the app is released, but it’s preferable to prevent any crashes or issues before handing it over to your consumers. Concentrate on providing a positive user experience for your consumers.

Your Mobile App Is Now Available!

Depending on the platform you developed your app for, you can now submit it to the Apple App Store or Google Play Store.

It’s now time to submit your app to the app store. For your app to be approved, you must understand and follow the app store’s standards and restrictions. If you want your app to get many downloads and keep users, it has to make an excellent first impression in the first few days.

Would you please send an email to your email list informing them that your app is now accessible?

Would you please send an email to your subscriber list notifying them that your app is now available?

It’s time to get the word out loud and proud now that the app stores have approved your mobile app. By this point, you’ve built a list of potential customers who signed up for email notifications on your landing page. You can now quickly send an email to everyone on this list informing them of the release of your app, encouraging them to try it out, and thanking them for their continuous support.

1. Notify your press list and influencers.

Sending more customized letters to your press list is a good idea. It’s ideal if you’ve already started a discussion, and now it’s time to continue it.

Notify them of your app’s release and include any relevant app store product page URLs and press kit in your message. Would you please encourage them to instal your app and remind them that even a tiny bit of coverage may make a big difference?

2. Design a dashboard for recording and analyzing your metrics and KPIs.

While everything was going on around launch, it was easy to lose sight of the broader picture. Establish a mechanism for recording your previously selected KPIs regularly to help you—and your app—stay grounded. This performance dashboard will keep you goal-oriented and responsible for your success measures by keeping all of your metrics in one place.

It’s now time to start selling your mobile app.

The top mobile app marketing methods are as follows:

1. App Store Optimisation

The process of improving your programme to rank higher in the marketplace is known as app store optimization (ASO). The higher a mobile app ranks, the more visible it is to potential consumers.

The differences between optimizing your software for the Apple App Store and the Google Play Store are significant.

It’s essential that you get familiar with both platforms, even if you’re only planning to launch on one of them initially.

ASO includes:-

Optimizing the Title:

App names should be unique while also being descriptive. When choosing a title, strive to highlight what the app performs as consumers look for particular features. You have the option of naming your app after common search phrases or using a branded name that you own the right to.

Optimizing Keywords:

Focus on relevance and search volume while optimizing keywords. Always test your keywords to see which ones are effective for your app. When altering the keywords, keep in mind the influence on the app’s ranking.

Optimizing the Description:

Treat the opening few words of your description as if it were commercial to pick people’s interest in your programme. This is because the app store only displays the first 2-3 lines of text before prompting users to select the “more” option.

Optimizing Visuals:

An appealing icon may substantially engage and persuade consumers to download your app when it appears in search results. Customized screenshots are also necessary for demonstrating how the software operates. Treat this area as though it were a sales poster.

2. Create a Microsite

Using a microsite to advertise your software outside of the app store and apply search engine optimization (SEO) strategies is beneficial. With the aid of a microsite, you may show off your app to a large audience.

3. Create Promotional Videos

One of the most effective methods to demonstrate an app’s UI and features is through promotional movies. Using videos to develop a voice and explain the value of your app is a great way to get started.

4. Networking

While your software is being developed, it’s critical to prioritize networking. If you accomplish that, there’s a good possibility that reporters or bloggers will notice your PR and assist you in spreading the word. In a few situations, this has resulted in virality cycles, which completely alters the game.

5. Utilize Social Media

The most outstanding choice for advertising your app is through social media platforms, which will drive a lot of traffic to the app store and the app’s website.

6. Analytics

Maintain a focus on the statistics. Check the statistics daily to learn everything you can about the traffic you’re getting. By focusing on the proper metrics, you’ll be able to see which aspects of your app need to be improved. For your apps, track user engagement, marketing campaigns, monetization, and more.

Recognize your app’s instals, revenue, and subscriber activity.

Get financial statistics for your app and break down your earnings by product, country, currency, pricing, and more. To acquire the right results, you can use any app analytic technology, such as Google Analytics, Firebase, Appsee, and so on. This is how you may track the performance of your mobile app in the app store.


You should be able to deploy your mobile app successfully if you follow the procedures mentioned above. It’s common to hit a few speed bumps along the road, and they won’t be anything you can’t handle. You should be aware of the best practices for the app store you intend to open. Come up with a great concept, and make sure your target audience is specified. Never deploy a mobile app without first testing it. Before the official launch date, start marketing your mobile app.

Now get out there and do it.