In 2022, the business market seems to be more competitive than ever before. Even markets outside of business are ramping up their game. Your website’s UI/UX design needs to be the best it has ever been to keep up. It is your most important marketing tool, after all!
But creating a website or redesigning one is a daunting task. How do you know your website needs redesigning? Most importantly, how much does a website redesign cost?
Signs Your Website Needs Redesigning
There are several reasons why you might want to redesign your website. Ultimately, everything comes down to your users’ experience.
A website that works will always keep your customers invested. You want users to have a positive experience with your website. If your UI/UX design struggles to keep up with users’ needs, this is a sure sign that your website needs a redesign. In fact, technical difficulties are the top reason why customers will click off of your website.
Slow Loading Speeds
You want your services to be readily available for your customers whenever they log onto your site. They don’t want to sit for five minutes while they wait for your page to load. If a customer is excited to look at your services and engage with you, you want to make sure you reel them in! So if your site has slow loading speeds, you should make a point of redesigning it.
This will vary from website to website, but non-responsive websites are another turn-off for customers. Everyone carries a smartphone, so your website needs to be usable across various devices. If menu tabs won’t work, or users must constantly zoom in and out to click hyperlinks, they will be frustrated with their experience.
Your website’s layout is just as important as the technical aspects of creating a functioning website. Here are the major reasons a user will click off your website in this area.
Hand in hand with non-responsive websites, users don’t like to interact with sites that are difficult to navigate. Your hyperlinks should be easy to identify and consistent. If you have categories, the items listed in each category should make sense. Users should have an easy time navigating your website, and a bad experience will deter them from revisiting your site.
A dated design tends to be pretty easy to spot. Online trends are quick to pass us by, and this includes website design. Outdated designs tend to look untrustworthy, and users will be reluctant to engage with your website. So if your site looks like it’s from the early 2000s or uses low-resolution images for hyperlinks, you should consider redesigning your website.
Poor Content Structure
Filling out the bad-design triad, you need an easily comprehensible site, and this goes for the content on your website as well. You need to build trust with your customers, and if all your site does is present good tidings without proof, your customers will notice.
What Goes Into Website Redesign?
To understand the cost of redesigning your website, you need to understand the work that goes into it. A simple redecoration is entirely different from a complete overhaul of your site. Figure out what you want to accomplish with your redesign to better gauge your cost.
Redecoration is usually the least expensive option and deals with changing your site’s design and layout. You can change your brand colors, create new videos and carousels, and add new images to your website. Redecoration only deals with the visual aspects of your website and may not change your results from a marketing standpoint.
Updating the Code
Compared to redecoration, this option focuses on improving your website’s performance from a technical standpoint. Updating the code can involve changing your content management system or moving your data to the Cloud. Overall, this is a more expensive option than redecoration without breaking the bank.
This approach combines the redecoration and updating code options. You improve your site’s visuals and performance, which can increase your business value. You should expect a higher website update cost and development time, but it will be well worth it. You need a web design, tech expert, and more high-end professionals with this approach.
With this option, you’ll be giving your website a complete overhaul. If your company needs to rebrand or is going through other significant changes, this is the option for you. Because your design team will be changing everything from your coding to your layout, the website design cost for this will be on the pricey end.
So, What’s the Cost?
With all of this in mind, the cost of a website redesign can vary greatly. The size of your website will impact the cost and the amount of content you have on your site. If you want to hire out, the expertise of your web designers will factor in. Whether you want to redesign your site yourself or you decide to hire out, you will also need to pay for new tech and subscriptions to keep your website running in top form.
If you want to redesign your website on your own, you are looking at a price tag ranging from $1,000 to $5,000 on average. This is an affordable option for small businesses, but be prepared to spend a lot of time working on your redesign.
Another thing you can do is hire a freelancer to redesign your website. While this can still be more affordable, the price can vary greatly depending on your freelancer’s experience. You’re looking at $2,000 to $10,000 for simple redesigns and upwards of $10,000 for more complex redesigns. You can expect professional service from a freelancer, but be prepared for your redesign to take some time as they tend to have multiple projects.
Professional web redesigns are pricey. Agencies will provide seasoned developers and professional experience, and they can redesign your site into something high-quality. In 2022, you can expect a range of $25,000 to $100,000+ if you hire from an agency.
The Bottom Line
Overhauling your UI/UX design benefits you and your users for many reasons. Aside from the business benefits you will undoubtedly garner, you streamline your website and increase your business’s efficiency.