December 1, 2022

How to Improve Your Google Ad Conversion Rate

google ad conversion

Have you looked into improving your Google Ad conversion rate? Google AdWords provides a significant way to market your products or services directly to a highly targeted audience. But if your conversion rate is too low, you may be wasting your time and budget.  Luckily for you, there are some straightforward steps you can take to enhance your conversion rate and get the most out of your Google ad campaign. 

In this article, we will share with you four tips on how you can increase your conversion rate and drive results with Google ads. Check out these four tips on how you can improve your Google ad conversion rate: 

4 Steps To Improve Your Google Ad Conversion Rate: 

1. Target Relevant Keywords

One of the first steps when it comes to improving your Google ad conversion rate is to target your relevant keywords. Make sure you are only bidding on keywords that are relevant to your product or service. Don’t forget to consider long-tail keywords, these are keywords with lower search volume but much higher relevancy. You can research what your potential customers are actually searching for using tools like Google’s Keyword Planner. This will help you find keywords and phrases with purchase intent that can be used to further boost your conversions. Remember to regularly monitor and update your targeted keywords accordingly, following all consumer search trends. By investing the time to concentrate on relevant keywords, you can boost the results of your Google ad campaign and ultimately generate more conversions. 

2. Optimise Ad Copy

Once you have created a list of targeted keywords and implemented some negative keywords, it’s time to review your ads. You only have limited space to write your message, you make sure it’s clear and accurately reflects your offering. It’s also necessary to include relevant call-to-actions (CTAs) so that potential customers know what action you want them to take. You can also implement A/B testing on your ad copy.  A/B testing involves developing multiple versions of your ad, each with slight differences. Then running each and track which performs best. Remember to experiment and optimise your ad copy for improved ROI and higher conversions.

3. Optimise Your Landing Page

Having a flawless landing page can seriously make or break the success of your Google Ad conversion rate. Once an individual clicks on your ad, it’s essential that they land on a web page that is relevant to what they searched for. The landing page should also be designed to help convert them into customers. This means adjusting all aspects of your website to create a seamless shopping experience for users. This can include faster loading time, fewer steps and optimised navigation. If users click on an ad for a product or service and land on an irrelevant or complicated page they are likely to bounce off your site and go to the competitor. Be sure to check your entire landing page before launching your Google ad campaign. 

4. Monitor & Adjust 

Finally, the most important step to running any marketing campaign is to monitor and adjust. Invest the time to regularly assess your ad’s performance and make modifications accordingly, you can then enhance its efficacy and improve your conversion rate. This may involve testing various keywords, trying out different ad copy, or adjusting your targeting technique. Also, be sure to look out for any changes in the market that may impact your ad’s performance. By looking out for trends, along with monitoring and adjusting the ad campaigns you can begin to seriously improve your conversion rate over time.

Final Thoughts  

Google ads can be a terrific way to boost traffic to your website and attract new customers. But if your conversion rate is too low, you are weakening your budget. If you remember to follow these four tips, you will begin to witness a jump in your Google Ad conversion rate. If you need help optimising your Google Ads or need direction on how to get started, contact our London Google Ad Agency today. One of our experienced PPC specialists would be optimistic to support you in improving your Google Ad conversion rate and growing your business overall. Give Finsbury Media London’s Google Ad Agency a call today. 

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