Creating a buzz around your brand, engaging potential clients, and converting those potentials to actual leads is perhaps what every marketeer’s day looks like. Sliding into a client’s email is not just about drafting a message and clicking that send button (of course, not without proofreading it a million times). It involves proper deliberation, strategies, content curation, and so much more. Effective email marketing involves telling a story, promoting your brand, and improving the cart abandonment rate. But all of this is deemed redundant if your email ends up in the receiver’s spam folder.
A report reveals that spam filters are more rigorous than ever, with one in five emails failing to reach the inbox. When it comes to email marketing, highly qualified professionals at RNF Technologies, led by Faisal Abidi, noticed that all guidebooks primarily focus on building subscriber lists and avoiding the spam folder. So, now it’s time to strategize your approach towards email marketing by being wary of the potential pitfalls that might lead your emails to the spam folder.
Understanding What Qualifies as Spam in Email Marketing and Faisal Abidi’s Take on It
In its most colloquial and simplest understanding, a spam email is an unsolicited, irrelevant email that is usually sent to a large number of people. These emails include unsolicited commercial emails, scams, and phishing emails. While most spam emails come from suspicious sources, often, even reputable brands fall prey to creating spammy messages that ultimately end up in the receiver’s spam folder instead of the inbox. This means not all spam emails are sent out by dubious individuals is suspicious intentions, but even the most trusted businesses often send out spammy emails without realizing it.
Faisal Abidi, co-founder and director of RNF Technologies, with his 12+ years of experience in tech services, attempts to understand the underlying thread that ties all spam emails together. They usually don’t adhere to the guidelines set forth by the CAN-SPAM Act, and a few of them sound downright fishy and fraudulent. However, you can take a few conscious steps to upgrade your email marketing strategies and steer clear of grave errors that alert spam filters.
How Do Anti-Spam Softwares Identify Spam?
When an email is sent out to you, your internet service provider (ISP) and your email provider will send it through through the filters they’ve built into their systems. When it comes to filtering out emails, there are a number of factors that come into consideration, including the content of your emails, how often you send, and your sending reputation. The filters often scrutinize specific parts of an email, such as the subject line, email content, and even the header data. If anything seems out of place, these filters push the email into your spam folder.
How Can You Prevent Your Emails From Going to Spam?
Stay Relevant- Consing the fast pacing trends in the marketing industry, it is imperative that you stay on top of these trends. There’s nothing more off-puuting to your potential customers than to come across content that is hackneyed and lacks relevance in contemporary times. In fact, one of the best ways to attract customers is to send emails that are not only in tangent with the current trends but also add value to your subscribers. Before hitting that send button, ask yourself — Why are you sending this email? Is this message adding value to the subscriber? If you do not have a clear answer to the above question, you should reanalyze your content.
Avoid Sending Emails With Blank Subject Line- Of all the mistakes that loom danger over your email marketing game, sending out an email with an empty subject line is the gravest of them all. The subject line is essentially an indication of what your email is all about, and if you skip on that, the recipients are never going to open it, or even worse, it might end up in their spam folder. Needless to say, the subject line is crucial to spell out what recipients should expect from your email—in 4-5 words—right in the subject line itself because it helps them decide whether they should open the email or not. It draws their attention to your email.
Choose the Right Service Provider- With a service provider who has a positive track record and extensive experience in email marketing, you will be able to better understand the intricacies of an effective email marketing campaign. A service provider that offers you the ability to scan through a spam filter before it’s sent is a great step towards ensuring that your emails don’t end up in spam folders.
At RNF Technologies, spam filters are regularly updated to push out suspicious emails from inboxes, so make sure that you stay up to date with the latest changes. Besides, we understand that making a mark and amplifying your reach by means of email marketing entails so much more than circumventing spam filters. To take your email marketing game up a notch, reach out to RNF Technologies.