Instagram Influencer Marketing Will Not Only Help Your Brand Grow But Will Help You To Take It To The Top Level.
Including Instagram influencer marketing in your overall marketing strategy can help you raise brand awareness, develop your following, and generate significant sales!
Are you ready to start using Instagram influencer marketing to promote your Shopify brand? Choose an ideal influencer marketplace for it first.
We cover everything from how to discover the ideal influencers for your brand to determining if your Instagram influencer marketing techniques are working in our ultimate guide.
Why Does Your Shopify Brand Need Influencer Marketing?
There’s a decent chance you’ve seen an influencer post if you’ve spent even a few minutes on Instagram. Influencer marketing, which was once a niche business with only a few important players, is expected to grow to an $8 billion industry.
In terms of influencer marketing, Instagram is by far the most effective medium for marketers to swiftly reach new consumers. It’s also the best medium for social action: Instagram users are more likely to comment, like, and share the content they read, with an average engagement rate of 3.21 percent compared to 1.5 percent across other social networks.
So, what is it about influencer marketing that makes it so effective? Part of it is due to trust.
Because clients are introduced to your business from a trusted source (the influencer) in an authentic, casual environment, Instagram influencer marketing breaks down the walls of traditional advertising.
When an influencer endorses a product or service on their channels, it can appear as if it came from a trusted friend. This is beneficial to brands because it allows them direct access to target markets for a fraction of the cost of a traditional ad.
The importance of authenticity cannot be overstated. When an influencer is consistent with a niche market, such as cruelty-free cosmetics or vegan exercise supplements, their followers will regard them as an authority on the subject and will come to believe and follow their advice.
As a result, collaborating with an influencer on Instagram can be a fantastic way to promote your Shopify brand.
It’s one of the most frequently asked topics in the industry, and the answer depends on who you want to work with and the scope of the project.
Rising social stars would take on commercial collaborations in exchange for free merchandise in the early days of influencer marketing. Those days, however, are long gone for the majority of people. While many micro-influencers are still happy to accept free things in exchange for profile promotion space, today’s largest Instagram influencers are demanding huge dollars to make posts for companies because their accounts have become their primary source of income. Some influencers claim to charge anything from $5,000 to $10,000 for each sponsored post.
Even though cash is the preferred method of payment, in-kind marketing can still be a valuable trade. 54 percent of influencers said they’d be more likely to post in-kind, or in exchange for free merchandise, if they’re a true admirer of the product or company, according to the survey.
Unfortunately, there is no one-size-fits-all answer when it comes to how much Instagram influencer marketing costs, and there are several elements at play that go far beyond the number of followers an Instagram influencer has. The influencer marketplace is the place to visit once before deciding on any influencer.
How Can Brands Leverage Instagram Influencer Marketing with Micro- and Nano-Influencers?
More and more organizations are discovering the potential in collaborating with Instagram influencers that have a small but highly engaged following, thanks to a growing trend. According to HubSpot, micro-influencers with fewer than 100k followers account for over one-third of all Instagram channels. Mega-influencers (those with more than 5 million followers) account for less than 1% of all influencers.
So, what precisely are micro and nano-influencers, and why do brands profit from them? A micro-influencer, in general, is someone who has a sizable but not gigantic social media following. This number usually falls between 10,000 and 100,000. Nano-influencers, on the other hand, have fewer than 1,000 followers on social media.
While Instagram influencers have achieved “celebrity” status, micro and macro-and nano-influencers are more like average consumers, making them more relatable and trustworthy.
When a micro-influencer promotes a product on their channels, it can appear more like a trusted friend’s tip than a celebrity endorsement. And this can make all the difference for a small business attempting to break into a new market or attract new customers.
How To Find The Right Influencers:
It can be difficult to find the ideal influencers for your marketing campaign, so do your homework and define clear goals for your campaign.
If you want to get a lot of engagement, for example, you could want to work with micro-influencers who have smaller audiences but greater engagement rates. On the other hand, measures like an influencer’s reach and traffic will be more valuable if you’re seeking to raise brand awareness. Here are some points to keep in mind before selecting an influencer:
Check Their Engagement: When an influencer’s followers engage with their content, it shows they are paying attention and taking action. As a result, many businesses and Instagram agencies analyze interaction rates to determine which influencers are best.
Their Followers: It should go without saying that you should link your company with influencers who have a pull with your target audience. If you’re a fitness company, for example, partnering with influencers that have a comparable audience to your target audience such as gym freaks, makes sense.
Content: Analyzing the content that an influencer produces across all of their platforms (even channels outside of Instagram) will help you gain a more thorough picture of their niche, similar to how you investigated the quality of an influencer’s followers.
Reach: The number of unique users that saw their content on Instagram is counted as “reach,” and it’s quickly becoming a crucial indicator for gauging an influencer’s worth.
How To Track The Success
Unsurprisingly, one of the most common concerns among businesses just getting started with Instagram influencer marketing is how to manage and measure their ROI.
To design an effective influencer marketing plan for your company, you must first understand how your influencer campaigns perform, which necessitates the establishment of defined goals and KPIs.
We expect the focus of influencer marketing initiatives to shift as more firms understand Instagram’s potential as a sales and customer discovery channel.
And how firms track the performance of theirInstagram influencer marketing will most likely reflect this. While engagement (likes, comments, and shares) was once a top priority, in 2022 more organizations will place a greater emphasis on bottom-funnel goals such as sales, traffic, and conversions.
As a result, it’s a good idea to include conversion tracking methods, such as affiliate links, to ensure that conversions from your campaign are accurately tracked.
Brands, big and small, can utilize Instagram influencer marketing to get their products in front of new audiences and leverage Instagram marketing to make more sales, whether they’re gifting merchandise or paying for sponsored posts. Choose the right influencer from an influencer marketplace.