Guest blogging is a great way to increase your online visibility and traffic with very little effort. Most of the time, your actual content is all that is needed to attract blog visitors and get them to subscribe to your blog. You have the ability to offer another person’s opinion, expertise, or even a piece of your own work in a guest post that will increase their exposure and hopefully, make them visit your main blog to read more of your content.
There are several ways to encourage guest blogging including inviting someone you know to write on your topic. You can also hire a freelance writer who has experience in this field. Of course, it would be much easier to hire a guest blogger that is already well-known as opposed to hiring a new freelance writer.
If you do decide to use a guest blogger from an established website or blog, there are a few things that you will need to keep in mind before you begin communicating with them. Do not be afraid to ask questions. Most guest blogging sites provide a FAQ (Frequently Asked Questions) page where you can find answers to any question that you may have. Of course, a guest blogger from Amazon or another well-known website would probably have a FAQ page as well, which you can use as a starting point in getting to know the person better.
When hiring a guest blogger, make sure to clearly define expectations. If you are working with a particular company or person, be sure to make clear that you expect certain things from them. For example, you may not want the guest blogger to be associated with your company or brand in any way. This is very important because if you specify it in the guest post, it will be too much of a risk that the guest will say something that is offensive. As long as you both agree on the boundaries and expectations for the guest posting, then things will run smoothly.
Make your expectations known to your guest blogger as well. Let them know exactly what you expect from them, and for how long you are expecting them to help you. If you only want your blog to be used as a reference point, then tell the guest blogger clearly this, and you will be able to get the results that you are looking for. On the other hand, if you want the guest blogger to create articles, then let them know that too, so that they will be more than happy to oblige.
There are some instances when you do not need a guest blogger entirely. For example, if you are running your own social media marketing campaign and you have many followers but you have yet to attract the attention of the big dogs in the industry, then guest blogging for you could be your solution. By having a guest blogger post on your site, you get a little exposure for your brand without necessarily having to spend a whole lot of money on search engine optimization or pay per click advertising. This can help you to stay afloat during rough patches when SEO isn’t pulling your page numbers in. It can also help you to gain a little social leverage in an environment where Internet marketing is still a relatively new frontier.
Another thing to remember is that guest blogging is not an easy task. It takes a significant amount of time to find, research, and vet guest bloggers who are professional and appropriate for your business. You also have to follow your guest blogger’s updates on a regular basis, to ensure that they keep providing good content and quality content. Be prepared to answer a lot of questions about your business with your guest blogger, as well as provide him or her with plenty of tips and techniques for running your blog effectively. With some work, you can create a great partnership with a guest blogger, and reap the benefits.
Finally, there is one other way to improve your online visibility and traffic with guest blogging that isn’t mentioned above. Have someone else start a blog with your links in it and take care of all of the daily editorial responsibilities. This will free up a lot of your time, and let you focus on doing other things that help your business. You’ll need someone trustworthy to manage the blog, so make sure that they are knowledgeable about search engine optimization and blogging in general. A good partner can help you get more done in less time, while boosting your traffic numbers.