Global Boom Basics: Search Engine Optimization

Search Engine Optimization refers to the strategy to increase quality and quantity of traffic on your website to give organic results.

  • Quality of TrafficAttracting visitors on your website who are genuinely interested in your content.
  • Quantity of Traffic- Once the correct quantity traffic is attracted, quality comes hand in hand.
  • Organic results- Organic traffic refers to the growth in monetary terms, through which the content creators would earn.

SEO and content marketing are considered different by many schools of thoughts . But they are complementary and interconnected. They are considered complementary since without good quality content, complete benefits of SEO can’t be achieved


Think of a search engine as a website you visit for any query, you type your query into the search bar of say, Google, Yahoo !, Bing, or whatever you’re using. In a second it gives you a long list of  links to web pages that might potentially have your answer. But wait for a second and think how they are able to provide that related magical list of links?  

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet.  The crawlers gather all the information and assist back to the search engine to build an index.  That index is then scanned through an algorithm that tries to match all that data with the searched query.  There are a lot of factors that go into a search engine’s algorithm which is another blog’s discussion.


How to apply SEO techniques to gather more traffic is the  main question for any site or brand owner. So the answer is once you have understood the algorithm, you need to practice the already existing techniques and you’ll get the maximum traffix with organic growth.


SEO is the most important part of digital marketing these days. As most of the commercialisation today takes place on the digital platform. So to learn, understand and follow the SEO techniques is the need of the hour to grow on the digital platform.

In the global world only one thing is constant and that is “change”. So these global basics for SEO keeps changing from time to time. You need to keep yourself updated about the techniques, algorithms followed, crawling etc. to keep your digital content in site.