Social Media Marketing is a hot topic for marketing companies everywhere that want to improve their online presence and boost their sales. It’s fast becoming the second most important part of effective internet marketing campaigns, due to the many benefits of social media marketing, and now more than ever businesses around the world are finding ways to incorporate social media marketing into their campaigns.
The second type of social media marketing is simply getting your business name out there in order to get traffic to your site. Social media marketing strategies include blog, forum, videos, social networking sites and more. A good way to do this is by using the “Social Media” platform for blogs. This will provide your blog with a higher SEO ranking than your competitors and can make your blog more visible and more read.
You should also be using forums, articles, guest posts, podcasts and videos to get your business name and information out there, as well as promoting your blog to get people to check it out. You can get free traffic with blogs and videos, but with podcasts you get an even higher PR (search engine optimization).
With a blog or forum, you will find that you can add a “Social Media” link at the bottom of your blog or forum signature. By doing this you will get a higher PR and higher ranking on Google, as long as you use relevant keywords in the title of your blog or forum.
A great social marketing strategy is by joining groups related to your niche and becoming an active member. Not only will you be able to build your reputation as a helpful member of the group, but you will also be able to network with like-minded people in your niche that share the same interests and goals as you.
By using your social networking sites, blogs and forums to promote your blogs and websites you will be able to get more targeted traffic to your site than you would by just using search engine optimization alone. You’ll also be able to get the traffic that you want from the type of audience that your blog or website attracts.
It all starts by creating a blog or website that people enjoy reading, so they’ll go to it. If you want your blog to become a “trend” or to get picked up by others, start by building a strong following of readers and followers.
Once you have a blog or website, you need to be consistent. Blogs and websites like Google’s Blogger, Digg and StumbleUpon are excellent for building a following, and they have high PR, and a large audience.
By having regular articles published, submitting them to these types of sites and social media you are going to build back links to your website or blog. Back links are the key to getting more targeted traffic to your site. By having a high PR you will start to be noticed and be able to have more people check out your content.
To get targeted traffic to your site, you should be using AdWords to advertise your products. Advertising in the right places will increase the number of people clicking on your ads and driving targeted traffic to your site.
Google Places, which allows people to place ads on their own homepages is also a great place to advertise. With Google’s PPC ads, you can target a very specific audience and get highly targeted traffic to your website or blog.