Uncertainty will always be an important element of entrepreneurship. However, there is one certain thing. In times of crisis, the out of box innovations has helped several brands and companies to reshape, bringing them back to their lives. Digital marketing offers such innovative head-spinning approaches where companies are leveraging to stabilize their business post COVID19.
The initial phase of COVID19 was survival. However, businesses need more. Cost-cutting, reinventing the business strategies to alleviate the business. However, this can only help survive, like said, your business more. And that’s when Digital Marketing trends 2021 can help you look past COVID19.
Let us explore the latest Digital Marketing trends and how to leverage them in your business for a speedy recovery.
SEO impacts your business
Your Google Organic Search Results is likely to impact because of COVID19.
Keywords like health, COVID19, Pandemic, social distancing, stress, work from home, wellness are more likely to be searched. Thus, try incorporating them in your blogs, web content to increase your rankings in the search terms.
Engaging through social media
Communicating through social media platforms will be a rising trend. This trend is here to stay. As people have only social media as their entertainment source, during the Pandemic. This has given entrepreneurs a chance to leverage social media marketing strategies to promote and sell their products. Engaging your customers on social media is not only cost-effective but is engaging. The customers feel welcome the way they are given importance by the brands thus decreasing the chances of neglecting your products/services.
The millennial generations have a huge influence on vloggers and digital influencers. Several brands and companies across the globe are roping in these influencers to promote and market their product/services. Because these influencers are not celebrities but common people like us hence people are more likely to trust them. Thus helping you gain a larger audience.
Influencer marketing has gained huge limelight in recent years. It is like a word of mouth marketing, that strengthens your brand message to the targeted audience.
According to a recent study, influencer marketing is all set to cross $10 billion by 2022.
Authentic content will see a rise
Since the lockdown, there has been variety of content flowing. It’s great to see an unfiltered side of people – whether they are working from home with a pet attending a Zoom Call or a kid in the kitchen helping with the chores. The flavored content has given rise to such content that people are loving it.
This trend is going to be continued post COVID19. Expect brands to come up with such authentic, engaging story-telling content.
Video marketing is good for business
Video marketing is gaining traction every year. People love to watch than reading – and this fact has gained businesses with higher engagement regardless of the COVID19 situation.
Video marketing is a 100% successful marketing strategy to implement as it offers greater engagement while adjusting to any mobile device. Since people are finding it interesting to watch thus it boosts your Google Organic Rankings. Incorporate videos in those web page that you want to rank on Google.
Digital Marketing is an ever-evolving marketing component. Thus, it is important to stay updated and leverage innovative digital marketing trends in 2021 accordingly. Figure out which trend suits the most to your business. Thus, it will help in engaging customers, attracting new customers, and retaining the old ones. The more the customer the better your business is. Adapting the changes and employing them well-in advance will give you an edge over your competitors and most importantly so you will be reaping profits irrespective of COVID19 situation.