The future is freelancing for men and women who plan to have their own comfort of working from home. Currently there are over 1.1 Billion freelancers around the globe and freelancing industry contributes between $23.19 to $42.19 trillion dollars to the world economy annually. Nearly 31.4% of the total workforce in the world are freelancers. These stats provide a significant encouragement to stay active in your freelancing business and make plans to improve your business.
When I say freelancing, it is not limited to writing alone. But there are many other that come from various professional backgrounds.
In the recent times, you noticed that digital marketing has been on the rise and there is actually shortage of digital marketers due to high demand of choice.
But in this blog post, I’m going to discuss how you can be a successful freelance digital marketer as this is an uptrending profession as every small business is seeking its active Internet presence through content marketing.
What is Digital Marketing?
Digital marketing offers online marketing strategies that help you to identify, build and target audience to conver into customers to buy your products.
This mode of Internet marketing offers an advantage of many digital channels to connect and engage your prospective customers.
What can you offer as a Freelance Digital Marketer?
With certified skills in Google adverting, Meta advertising, GA4, web development, email marketing, Search Engine Optimization and Social media marketing, you are all set to launch your services with your own portfolio.
You can be an independent contractor or keep a small team who can work for you.
Having your own landing page would be a great idea for customers to contact you and hire your services.
A Facebook business page or Google my Business page would also be an evident and active source to boost your services
Some of the prominent services you can offer as a freelance digital marketer.
- Search Engine Optimization (SEO)
- Email Marketing/Marketing Automation
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Online PR
- Inbound Marketing
Generate Leads from LinkedIn Portfolio
LinkedIn would be a great source to look for freelance digital marketing jobs. Small businesses who seek to hire your services are mostly goal-oriented. That is they have a specific goal such as – getting on-page optimization, off-page optimization or get a site audit and create social media marketing strategy.
LinkedIn gives you a scope to display your profile and portfolio where you can invite the attention of small businesses to seek your services.
On the otherside, a small budget advertising on Facebook, Instagram and Good advertising powerplays your career as these are most reliable sources to generate leads.
Refuel and Pump your Marketing Services
Promotion and marketing through content comes as a top priority. You have to keep this going online by indexing your site and sharing content online. Alongside, you should also seek guestposting and article submission sites to market your services.
Active Learning Mode
Digital marketing is a field where you would notice new updates keep getting added. Like you saw GA (Google Analytics) to GA4 (Google Analytics 4) update and E-A-T (Expertise, Authority, Trust) and Google Core Web Vitals. Digital marketers have to follow the content and SEO regulations authored by Google, the Tech Giant.
Google now lays a special emphasis on page experience and this is an official Google ranking factor. Therefore, as a digital marketer, you have to develop landing pages and websites that practice the following:
- Largest Contentful Paint (LCP) for page loading
- First Input Delay (FID) for Interactivity
- Cumulative Layout Shift (CLS) for visual stability
Achieving more certifications on new updates will not only keep you ahead in your freelance digital marketing career, but will place you as a first-choice among competitors due to your knowledge, efficiency and accuracy with which you help your customers.
Learning good time management skills lets you complete more tasks and spend time with your customers. Regular communication and understanding digital marketing goals of your clients keeps you in the right towards achievement. Further, it is important to build your reputation and getting good reviews keeps your profile on the uptrend that brings you more contracts and income stream.