There are hundreds of free SEO resources accessible, but we’ve selected the best and most valuable to add to your toolbox. The SEO software mentioned in this post has been thoroughly tested by a large number of SEO professionals (see the note at the end). In order to be considered, a tool had to meet three criteria. It’s got to be:
It is frequently used and recommended by the SEO group. It provides both above-board meaning and actionable data.
SEMrush’s SEO Marketing Software:
Promoting SEMrush and other SEO tools are well-liked among SEO experts. Experts appreciate them since they make determining ranks, as well as spotting changes and new chances, a breeze. One of the most popular aspects of this SEO tool is the Domain Vs Domain comparison, which allows you to simply compare your website to your competitors. If you’re looking for analytics data to assist you better understand your website’s search results, traffic, or even competition, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool makes it simple to maintain track of your rankings and receive recommendations for improving your site’s performance.
Bing’s Webmaster Tools
Many people forget the fact that Bing Webmaster delivers a complete collection of website and search data, despite the fact that Google Webmaster Tools gets all the attention. Crawling data, keyword reports, and keyword analysis are all incredibly useful.
Details about the studio:
Google Data Studio is the platform to use if you need to combine data from numerous sources (such as Search Console and Google Analytics), visualise it, and publish it. To get a sense of all the SEO activities and dashboards you can create for free, check out these Google Data Studio Tools.
Google Analytics is a tool that allows you to track
The big kahuna and the most widely used web analytics tool on the planet. For a free tool, Google Analytics is quite strong, and it works nicely with other Google products such as Optimize, Search Console, and Data Studio. Despite Google’s assurances that the data isn’t utilised for search rankings, some users are concerned about GA’s privacy.
It’s tough to fathom doing modern SEO without access to the data included within Google’s Search Console, which is arguably the most useful free SEO tool on the list. This is the most trustworthy source of information on how Google scans and ranks your sites, as well as one of the few locations where you can acquire correct keyword data. Because Search Console only allows you to download up to 1000 rows at a time, bookmark the free Search Console Data Exporter to download up to 25,000 data at once.
Didn’t someone tell you (information withheld)? To overcome the problem of missing keyword data, Keyword Hero employs advanced arithmetic and machine learning techniques. It’s not a perfect solution, but it could be a good starting point for people who are having problems connecting keywords with conversion and other on-site analytics. Free sessions are limited to 2000 each month.
Similar to Link Redirect Trace, Redirect Path is a great tool from the wonderful people at Amiya that displays redirect paths and header information for each URL you visit. I’ll admit that I’ve had this extension installed for a long time and that it’s virtually “always on” in my browser.
Many SEOs use Link Redirect Trace, a free Chrome tool that acts as an “all-in-one redirect route analyser.” The extension displays information about HTTP headers, real-canonicals, free schema markup generator, robots.txt, and simple link metrics from Link Research Tools. The option to “Save Screenshot” is also quite useful.
If you need a free desktop crawler, Beam Us Up is the way to go. It doesn’t have as many features as Screaming Frog, but it does include completely unrestricted crawling. This is only for Windows users.
In addition to having one of the best Twitter accounts of any SEO tool developer, Screaming Frog is the most popular desktop-based crawler accessible today. Many people aren’t aware that there is a free version that allows you to crawl up to 500 URLs every crawl. It is suitable for minor projects and site audits, despite not having as many features as the paid edition.