Many business owners do not know what they should do when looking for guest posting opportunities. They simply look at the program they are currently signed up with and choose the one that seems best. However, most often this is not the best choice. The first step in choosing a great guest blogging opportunity is to analyze your own needs. Here are 4 tips to find the best guest posting opportunities and how to use them to your advantage.
First of all, consider who you are writing for. Are you writing for a niche market or are you targeting the general public? This can make a huge difference in what you should not be writing about. If you are writing for the niche market then you have a much better chance of making an impact on the readers.
Next, you need to consider the style of your guest blogger. If you are interviewing someone for a job, you will obviously want to be more conversational than if you were interviewing someone for a blog. You want to sound as natural as possible. However, if you are interviewing a guest blogger just to post on your own blog, you will obviously have more leeway. Don’t assume that they are the type of person who will ever write anything without trying it first. You never know how that person might respond or what their response might be.
Finally, think about the other guest bloggers that you could sign up. You want to choose someone from the same niche that you are blogging about. That way you can form an effective team together. For instance, if you are a fitness blog, you could sign up guest blogger from the same fitness site. By doing this you have a double team that is already established.
Once you have found a few possible guest bloggers, email them and ask them if they would like to write a guest post for your blog. Don’t make it too long either. You want to give them a good reason to say yes. Give them at least two weeks to write a quality article so that there is a good amount of time built up before you need to turn the post in.
Another good reason to hire a guest blogger is that your readers will benefit. Even if the writer doesn’t have any technical knowledge you will have your readers benefiting from their perspective. Sometimes they will even write reviews about your product. Of course, you want to make sure that you vet the guest blogging candidate thoroughly before hiring them. Ask plenty of questions and if the writer has a poor track record, drop them like hot potato. Don’t forget to ask if the writer has experience in your niche topic.
You can even use a guest blogger to expand your visibility within your niche. There are a lot of blog owners who will allow guest posts on their blog sites. If you don’t have a guest post in one of these websites it’s certainly worth the extra effort to find one and getting the writer in to do a guest post on your site could really help you to build a readership.
Finally, some people will tell you that it’s better to pay a guest blogger than to hire one for yourself. This may be true as long as the writer is not a bad writer. Remember though, it’s the blog owner’s responsibility to find the guest. They should vet the candidate through multiple ways. It might take a round of editing, but you should always trust the expertise of the blogger over the expertise of your favorite freelance writer. After all, your blog visitors and your search engine rankings will suffer if you have guest bloggers with poor writing skills who post gibberish and duplicate content.