Before you start, you’ll need to go through a manual selection and analysis of your target customers’ Facebook profile, which is important for getting a feel for their interests, habits and career goals. Then you’ll set up a strategy that ensures you’re actually talking to the people who are most likely to be interested in your product.
But once you start posting, getting it all to work is a breeze. All you need to do is set your timeline, set an alarm, write a post, set up your picture, get a quick mention in Facebook posts from friends and family and then post away. If you follow these five steps, you’ll be starting a Facebook marketing campaign in no time.
5 Facebook Marketing Steps to Take Before You Start:
1. Set Your Target Market and Get Your Products Off to a Good
Before you go out and start Facebook advertising, you need to figure out who your audience is and why you should be reaching them. The first step is to decide who you’re going to target.
The vast majority of small businesses start with local businesses and sell in their local area. That means you should focus on your customers or neighbors first, then build your social media list up to the level where your products are being mentioned, you’re seeing an audience growing, and people who would be interested in what you’re offering are looking at your Facebook ads. If you sell in multiple places, you could build a Facebook ad campaign that targets each of those locations.
For example, if you sell snowblowers, your first step is to start with your snowblower neighbors, then extend your reach outward from there to the general public and keep building up your reach and sharing product’s images to various image submission sites.
2. Create a Facebook Marketing Campaign
Next, you’ll need to create a Facebook advertising campaign. You’ll need to set up your ideal customer’s profile, decide on the demographics for your ideal customers (ages, income, location, interest in what you sell), and then make up a list of customers who meet your list.
But before you start ad targeting, create your marketing timeline, plan your strategy and select which posts to use to get your campaigns off to a good start.
3. Select Your Products
Once you’ve decided on your customers, it’s time to choose your products. You’ll need to think about the types of products you’re selling, how many you need to make a living and how your competition is doing.
Your categories should be:
• Construction and Repair
• General Home Improvement
• Outdoor Activities
• Lawn Care
• Real Estate
4. Plan Your Ad to Find Your Customers
Once you’ve decided on the types of products you’re selling, you’ll need to plan out your ad.
You’ll want to choose the message to advertise that’s most relevant to your audience, such as your brand’s logo or a call to action. And you’ll need to include at least one, and preferably two, of your most popular products in your ad.
Your call to action should prompt your audience to take some sort of action. For example, if your ad calls for a sale, it could prompt people to buy your products or to check out your website. You can also ask them to like your Facebook page, or send them to your website to get a free consultation.
5. Establish a Scheduling Calendar
It’s now time to schedule your ad. But Facebook users are a fickle bunch. You want your ad to get a lot of attention in the first few days or even hours it’s on the page. But you also want it to go away. That means you’ll need to schedule your ad to go live at certain times. The best days for your ad to reach the most people are Wednesday and Thursday. Facebook’s “News Feed” algorithm places people’s News Feeds at a constant rate, so you don’t have to worry about your ad showing up in random places.
To schedule your ad, go to your “Account” and click “Manage Page” at the top of the page. Then click “Create Ad.” You’ll be prompted to select the desired audience for your ad, choose a date and time to schedule it, and choose the best quality ads you want to run. Choose your budget, click “Submit,” and you’re done.
This is very much beneficial if you have a website for your products or services. But always check regularly your site health by site audit tools. If you have a website, it will increase your leads as well.