In recent years, there is a huge impact of social media in our daily life, and it has changed the way we usually spent our social life. The year 2020 was a year to remember for social media marketers. The covid-19 pandemic compelled the digital marketing world to see a paradigm shift. People started time to spend more time online and found new ways to connect with each other.
Our day starts with a tap on one social media app and we used to go to sleep after snapping on the latest update of our friends and families. From getting the latest news to the way we interact with people, social media is everywhere and if you think that this is saturation, it is a wrong perception, my friend. In this article, we are going to highlight some of the major statistics and forecasting on the projection of booming trends as well.
Not only for individuals, but social media statistics and reports are vital data for businesses too. When you are setting or revisiting your social media marketing strategy, statistics and data analysis are the most important thing from a marketing perspective. The statistics can show you the market trend and allow you to set the correct master plan for your business. It is also simpler to prepare the budget and channelize your social media marketing efforts if you have numbers in your hand.
To make your search easier, we have compiled a list of essential social media marketing statistics which you can refer to as a guide to make your upcoming marketing strategies.
Social media engagement is undoubtedly one of the most popular online activities that every generation is used to. And the number is in an increasing trend. The advent of smartphones and mobile applications has made this activity more popular and user friendly. Access to the internet is enough to get engaged in social media platforms. Study reports have revealed that there is an increase of 13% in social media users in the last 2 years, between July 2019 to March 2021 to be precise. In simple words over 9 out of 10 internet users are connected to social media each month. The absolute number of social media users is surprising. As per the Kepios data, 4.55 billion people are connected to social media as on Oct 2021.
Without any doubt, we can say that Facebook, nay we should call it Meta now, is the most widely used social media platform. Statista data shows that there are 2.7 billion monthly active Facebook users. To give a more personalized experience to its users, Facebook is constantly developing new features like live broadcasting from a Page, Creator Studio updates, and the integration of Messenger into the Page Inbox, and more. Another interesting fact is Facebook makes most of its money by advertising and it has TEN million active advertisers in the third quarter of 2020.
Now, it’s time for you to find the opportunity and how you want to use this as your social media marketing platform. It has the highest reach to the global people, and you can think about how you can monetize this opportunity.
The Pew Research Center survey has revealed the interesting data about the generation wise usage of social media. They found that as much as 84% of US young generation aged between 18 to 29 are social media users. The data of 30 to 39 years of age group is little less around 81%. Another interesting fact is that almost 56% of adults have multiple social media accounts. Not only conventional social media but some offbeat platforms like Reddit are also gaining popularity. According to the Reddit statistics, there are 52 million active users globally and most of them are young people.
Social media and smartphones are now essential parts of our life. We cannot avoid its influence in our daily life. From the latest news to sharing our current status, we want everything on this virtual world. There are several social media platforms like Facebook, Youtube, LinkedIn, Instagram, Pinterest, Reddit which have captured most of our time unknowingly. A recent social media report has revealed that on average, TWO hours and TWENTY-FIVE minutes are spent daily per person on social media.
From this data, you can understand the huge potential social media platforms can offer for business growth and opportunities.
In this massive rising wave of social media, marketers are using this opportunity to promote their products and brand value. As per 73% of marketers, social media marketing is helping them to achieve somewhat to effective results.
As social media platforms have the highest reach to the mass population. This is the best way to capture most of the B2C as well as the B2B market also. The cost-effectiveness and direct interaction with consumers are the attractive features of social media that attract marketers the most. Though it is difficult the measure the actual impact as the measurement criteria and activity is different for every platform.
People use social media for different needs. Usually, these platforms are the best way to make a social connection and interact with people. But statistics show some more interesting outcomes. Almost 54% of social browsers use social media platforms to research the products they want to buy. Going through the customer reviews, popularity and rating offer ample data to make a buying decision.
Moreover, looking into the maximum reaching capability and popularity, the e-commerce platforms are also promoting their brands and offers on social media. Therefore, to make a successful marketing strategy, a presence on social media is essential. Research the best platform which suits your business model and start your branding to get the most of it.
Influencers are massively impacting the buying decision of people. One statistical report on this point reveals that the buying decision of almost 49% of people is influenced by the influencers on social media. This makes a sense of trust people are showing on the impactful resources. Understanding the importance of this fact, organizations are also introducing highly influencing resources to promote their product and business, which is reflecting great results.
We now carry the internet in our pocket and that makes the data of social media usage by device an obvious one. If we want to check the smartphone statistics for social media usage, 91% of social media users are operating through their mobile devices and smartphones. All the contents are now mobile friendly, and the mobile application has made things handier. Therefore, if you are planning to use social media as your marketing platform, make sure your contents are mobile supported.
Instagram is one of the most powerful social media platforms nowadays. People are more addicted to throw a glance at the posts rather than spending much time on them. Instagram offers such benefits to its customers. Short stories, infographics, informative pictures are the ways Instagram is attracting people. As per Statista data, the number of daily Instagram story users has jumped from 150 million in January 2017 to 500 million in January 2021. From this statistic, you can easily realize the power of this platform.
When it comes to discuss about online video content, youtube is the biggest stakeholder. After Google, it is the second-largest online search engine. Video contents have a long-term impact on its viewer’s mind. And it is a general tendency to go through a video for anything we need to understand in a better way. Companies are also leveraging the fact and promoting their products on this platform. The youtube statistics of Hubspot share the fact that 54% of people want their marketing team to put more videos and consider youtube as an excellent platform.
Another live streaming platform specifically focused on video games is Twitch. The Twitch statistics also provide ample information about online social media users.
The consumer trend is changing frequently. The latest social media marketing statistics is one of the biggest tools to collect data and plan for your future marketing strategy. It helps you to channelize your efforts in the right direction. The data-driven analysis can provide better qualitative forecasting and help you to make a stronger masterplan for your marketing goal.