While thinking of a brand, which brand element can you recall easily? Question this to yourself as an audience! The answer will be the visual elements like color, logo, types, images, and social media content. You might be a small business owner, but visual branding is crucial for your business. You have to communicate your brand values and create a strong bond with the audiences through your visual identity. Gone are the days when brands used to let the customers decide what they should think of them. Brands in the modern era influence the choices of their audiences and show them how they should be perceived.
How can you take care of visual branding?
The answer is simple! Use a scheduling app to consult regularly with your design team!
Maintaining your visual identity is a daily job. If you ever change your guidelines, ensure that you change your visual identity. But, you need to organize lots of team meetings for that. Hence, you can use an free online appointment scheduler like Picktime, accessible via any web-based device. Use the online calendar to display your availability to your team so that they can self-schedule appointments through your online booking page. You can also use the Zoom/Google Meet integration to conduct virtual meetings while your team works from home. Send automated email and SMS reminders to avoid forgetting scheduled meetings. Stay in touch and monitor staff schedules across all office locations through one dashboard. Also, measure your team performance through downloadable business reports accessible from your Picktime dashboard.
So, as a business aspiring to become a brand, take note of some essential elements that you should consider for nailing your visual brand identity-:
● Color Palette
The color palette of your brand is vital for inducing specific emotions and setting a particular mood when people come across your brand. The color of your brand name and logo differentiates you from your competitors. It portrays your brand personality and tells your brand’s story. For instance, the Coca-Cola company opted for red as their brand color so that tax agents could distinguish their bottles from alcohol during transportation. Each color carries different connotations. As a result, you must think wisely about how you want your audiences to perceive your brand and what emotions you want them to associate with the brand.
A logo is the primary visual branding element that conveys the values, vision, and mission of your business. It is a graphic symbol that identifies you as an entity. Designing a logo is usually affordable for small to large businesses. However, do not think that it has lesser value compared to other brand elements like color. You should hire experienced graphic designers to craft the logo and stylize the words of your brand name. Be careful to not use overly fancy fonts. Keep it simple but impactful.
Typography is a brand element that refers to the way you express your brand’s message through the style and shape of your text. There are a plethora of fonts to choose from- Garamond, Helvetica, Futura, Times New Roman, and so on. Use a font family that suits your brand’s personality and attributes. For instance, if you are an old printing agency, you can use the Stanley typeface that showcases the Victorian-age style of writing with fonts that have curvy and sharp ornamental edges.
You must have heard the saying- a picture is worth more than a thousand words. Include pictures in your website, social media posts, articles, and blogs that suit the context and needs of your business. You can use official images or purchase stock images from websites like Freepik and Shutterstock. As an example, if you own a home repair service business, use images like roof repair, sofa repair, air conditioner installation, etc. Make sure your imagery is consistent and relevant to your brand’s message.
Remember that every component of your visual language should establish a cohesive framework across all your marketing effort and physical & online presence. Consult with your team, accept their suggestions, and make sure the final output is flawless.