September 18, 2021

5 Email Marketing Campaign Ideas To Engage Potential Patients

Email Marketing

Email marketing is having rapid progress in digital marketing. Every organization moving online is using this marketing technique to boost the online audience and generate high leads. Even doctors and healthcare marketers are preferring to market their services through email for better results.

Now the question is how?

If you hire digital marketing for doctors, you will encounter this email marketing technique at the initial stage. They will present you with multiple email marketing campaign ideas that will help in building engagement. Let’s have a look.

5 Different email marketing campaign ideas to leverage your healthcare business

Lead generation emails:

Email marketing technique is usually preferred to generate quality leads. Try to make a strong relationship with the patients you have in your contact list. Send them encouraging emails to visit your site and book appointments.

Create messages with nice quotes. Your emails can even be designed with some promotional messages like discounts you offer in your treatments, full-body checkups in an affordable package, and much more. These emails generate encouragement among the potential patients, creating a tendency in driving a good volume of traffic.

Quality leads matter a lot, especially when you are thinking about SEO. In SEO, generating leads play a significant role. It gives you an overview of both your prospects and your healthcare business.

You can make use of engaging email templates. These work effectively in generating quality leads and nurture them properly to convert them into prospects.

Educational emails:

Sometimes keeping your patients updated about the treatment they want to have is important. Your patients might be in a terrified mode or feel tensed about the treatment they need. To satisfy and cool down their pensive feelings, you can educate them with educational emails.

With educational emails, you can familiarize the patients about the treatments, benefits, side-effects, packages, scopes, and everything related to their treatment. You can uncover different areas that you think should be highlighted for your patient’s safety and satisfaction.

Being a doctor, you must keep your patients safe and contended. Make sure the emails you send do not increase their blood pressure, rather calm them down by educating with proper information related to their treatments.   

Service launch emails:

So, you have recently added a new treatment to your healthcare treatment list or launch a new customer service to tailor their needs. But how would your existing customers learn about this newly launched service?

The most preferred way to educate your existing patients about your new service is by sending emails. Send launch emails to their mailing address addressing them about the new services. As it is not possible to write everything in email content, you can add a call to action so that the patients find it easier to learn more about the service or treatment.

The purpose of these launch emails is to drive in more patients who are interested to find out more. You can even add graphics and images to make your email content attractive.

Feedback emails:

Don’t you want to ask your patients to share their feedback regarding your services, treatments, and after surgery experience? The best way to ask them is by sending a feedback email. These emails should contain a proper link to the feedback site whether the patients can easily make an update or add a review.

Through these feedback emails, you can ask your patients to add a Google rating or Google review. This will help your potential patients to make decisions regarding your healthcare services. Feedback emails are more important when you are conducting a survey. This helps to boost your performance level, optimize your services, and gain a better understanding of your patients’ behavior and insights.

Engagement emails:

Engagement emails are made to keep the existing patients and new potential patients to engage with the brand. These emails include welcome emails for the newbies, interaction emails, or emails that are sent once the potential patients book an appointment. You can even name these as greeting emails.

Engagement emails are less promotional and more transactional. They are made based on the activity you perform on the site. For example, if your visitors discard the site after exploring the treatments and services, you can send them an email reminding them about the content, the treatments they need, or the services they may prefer. 

Engagement emails are designed to hold back your existing patients, gain the credibility of the audience, and bring more prospects to the doorstep.

The Bottom Line

Digital marketing is what every marketer needs nowadays. Although it constitutes several marketing techniques, email marketing is considered to be the easiest, convenient, cost-effective, and competitive marketing idea.

Create your campaign content for different types of campaigns as mentioned above and take your healthcare business to the next level. It is better if you implement the trending digital marketing services in your online venture.