There was a time when offline shops were the only option to buy things of your needs. But the growth of Ecom stores has turned the table completely. Now, more and more people tend to look for online stores — first to check the ratings and reviews before buying any product. They not only compare the product but also tend to buy online. This has made the business owner look into the eCom opportunity. Keeping a view with meticulous research, the E-Commerce Market is expected to reach USD 16,215.6 billion by 2027, at a CAGR of 22.9%. This is the reason why there is a continuous growth of Ecommerce Website Development.
However, there’s a lack of correct Ecommerce SEO practice that makes the entire result generation a time taking process. Below we have discussed some of the most ignored but common mistakes that an eCommerce store manager makes. Check them and apply in your eCommerce store to get most of the traffic from your targeted keywords.
Helpful SEO techniques to drive more eCommerce visitors
1. The Keyword Golden Ratio Strategy:
The first and the forest thing that most SEO experts do is to do the keyword research for the eCommerce store. But the one thing that most of them overlook is the — Keyword golden ratio strategy. The keyword golden ratio is old but the most effective practice is to get keywords that are easier to rank. The keyword golden ratio is described below.
2. Website Architecture:
The second thing that impacts the overall SEO of any eCommerce store is the Website architecture. Although, most eCom store owners try to make their website architecture so friendly. But many of them overlook the structure at the later phase of growth and witness the dawnfall. The Term SEO Friendly architecture means “Crawlers can easily crawl the website”. The website structure can be of many types:
Hierarchical 3 Level Structure:
This is the most common website structure with one homepage and supporting pages below them. This architecture avoids deep links on the website and place links only up to 3 levels.
Silo structure is identical to 3 level architecture but with one twist. SILO structure can go beyond 3 levels. SILO is used to organize the content of the website logically where categories and subcategories are made and content is placed.
3. On-page SEO
The on-page SEO implementation should be natural. Linking is an important aspect of on-page SEO. But it should not look unnatural. While placing the links and giving do-follow and no-follow links, keep the linking and anchor text naturally optimized. Also, remember that giving do-follow links on your on-page is beneficial for your website . E.g., If you trust a site for its authority in a specific topic, why wouldn’t you recommend it? Don’t make a shabby attitude of giving only nofollow links. The combination of dofollow and nofollow is best.
4. Content is still king
Among all the factors to get more organic traffic to your ecommerce store, the power of relevant, actionable, user-oriented, and SEO-friendly content will never be replaceable. The need for content in eCommerce stores is different from other blogging websites. The content of the product pages should be easy to understand and clear the user query. The ideal principle of making conversation friendly content is “Problem Solving Approach”. Your eCommerce store should have problem-solving content.
5. Technical SEO
The technical aspect of the eCommerce store cannot be overlooked. Without solving the technical glitches (if any) of your eCommerce store, you can’t get a first-page ranking in google on competitive keywords. Technical SEO includes:
- Using a Security Certificate in an eCommerce Store.
- Mobile-Friendly website structure.
- Core web Vitals
- Ecommerce Site speed.
- Structured Data usage
6. User Behaviour and User journey
Another important aspect that needs to keep up with the age of the store is the user behavior and user journey. Continuously monitor the user journey of your eCom store and improve for the convenience of visitors. You can do this with the google analytics User journey feature. For behavior you can set up heatmaps on your ecommerce store and analyze the visitors behaviour to further improve your store. This will not only improve the conversion rate of your ecommerce store but also helps in bringing better SERP rankings in google.
Running an ecommerce store is easy and revenue generating if you follow the best ecommerce strategies to drive organic traffic. Ecommerce websites can quickly grow but if you don’t follow good practice, you may lose. A well structured ecomm store will give more than expected results that can fire us for another Ecommerce website development for your business. Implement the above listed strategies and tighten up your chance to be on the first page for the keyword you are looking for.