Best Ecommerce Marketing Tactics In 2024!

ecommerce marketing

Marketing your business these days requires more than just traditional advertising. To truly connect with potential customers and stand out, you need creative strategies that feel authentic and trusted. One highly effective approach is influencer marketing. By partnering with popular online personalities who have massive loyal followings, you can get your brand and products promoted through influential voices people actually listen to. 

In this blog, we will explore all the trending ways to promote your brand; we will cover everything from WhatsApp marketing to content marketing and which is the best influencer marketing expert

Techniques To Market Your Brand

Content Marketing

Content marketing means creating lots of very useful, interesting stuff like blog posts, videos, podcasts and social media content. The goal is to attract and keep people’s attention by giving them free valuable information related to your products and industry. Consistent quality content helps you become a trusted expert people want to follow. It builds relationships with potential customers and gets more traffic to your website.

Email Marketing

Email marketing lets you communicate directly with customers and subscribers through their email inboxes. You can send promotional offers, company news and updates, or content to nurture the relationships over time. It’s important to let people sign up and segment different email lists. Use catchy subject lines and clear calls-to-action to encourage people to open and click through your marketing emails.

Search Engine Optimization (SEO)

SEO means optimizing every part of your website to rank higher in search results on Google, Bing, etc., for words and phrases related to your business. The higher you rank, the more free organic traffic from people searching. There’s on-page optimization of page content, off-page link building, and technical improvements to site structure, speed and mobile usability, all crucial for good SEO.

Influencer Marketing

Influencer marketing means partnering with popular people who have large, loyal followings in your industry or niche. These could be bloggers, YouTubers, celebrities, etc. As influencer marketing experts, we identify and team up with the ideal influencers to promote your products/services through sponsored posts and endorsements that feel authentic and trusted by their engaged audiences. It’s incredibly effective.

Pay-Per-Click (PPC) Advertising

Unlike organic SEO, which is free, PPC involves paying to get your ads shown on search engines and websites through platforms like Google Ads. You bid on relevant keywords and then pay a fee every time someone clicks your ad. PPC is great for immediate traffic and visibility while precisely controlling the advertising budget. You can get laser-targeted promoting products and services.

Social Media Marketing

Most consumers spend tons of time on social networks like Facebook, Instagram, Twitter, LinkedIn etc. So it’s vital to actively use social media for marketing your brand. Share content, run paid ads, engage with followers, work with influencers, the goal is to increase brand awareness, promote offerings, attract new customers and foster an online community around your business.

Video Marketing

With video content being so popular and consumable these days, it’s a powerful marketing channel. You can create videos showcasing products, giving tutorials or behind-the-scenes looks, sharing customer testimonials, and more. Videos help connect with audiences through entertaining, educational or inspiring content that’s easy to watch and share, especially on social media feeds and embedded on websites.

Referral Marketing

Referral or word-of-mouth marketing leverages your happiest existing customers to help promote your business and attract new customers. You incentivize referrals through rewards programs, exclusive discounts, affiliate commission structures, and more to motivate people to recommend your offerings to their friends, family, and networks enthusiastically. It’s affordable but very impactful marketing.

WhatsApp Marketing

WhatsApp is one of the most popular chat and messaging apps worldwide. Many local businesses are utilizing WhatsApp marketing services near me to directly engage customers and subscribers through this convenient, personal channel. You can use tools to automate broadcasts of content, updates, and special offers and even have real-time conversations to foster relationships and sales.

Event Marketing

Event marketing means planning and hosting live in-person events like conferences, trade shows, pop-ups, launch parties etc. Or you can do online virtual events like webinars, live streams and contests. The goal is to excite people about your brand through immersive, memorable experiences while also generating leads and driving sales. Building a community around events amplifies engagement.

Final Thoughts

Getting new customers and making sales online is super hard these days, with so many other businesses competing. Trying to handle all the different marketing strategies and tactics yourself is really difficult and time-consuming. The smart move is to hire an experienced eCommerce marketing services agency to partner with. MakkPress Technologies is one of the best agencies that specializes in all kinds of digital marketing services. They have been experts in this field for over 13 years! The team at MakkPress deeply understands how to properly use marketing techniques like influencers, social media ads, email promotions and much more. 

When you work with MakkPress Technologies as your eCommerce marketing partner, they create a custom game plan, mixing the perfect strategies to boost your brand awareness, connect with your target customers, and increase your product sales. Rather than juggling many different vendors, MakkPress provides all the marketing services you need through one team working seamlessly together. Investing in a top-notch full-service eCommerce marketing agency like MakkPress gives your business a huge advantage over competitors to dominate the online space.