7 Digital Marketing Trends That Won’t Let You Fail In 2022
The pandemic made 2020 and 2021 challenging years for most companies and industries. While there’s been a significant shift in the turnovers and revenues, you must be seeking ways to bring back your business’ growth right on track. During the last year, business operations moved extensively into the digital sphere which means tough competition for all online businesses. Keeping up with digital marketing trends is crucial to make sure that your business continues to grow and expand. Change in technologies and customers’ expectations continuously fluctuates in marketing trends and their effectiveness. We have some significant trends that will keep your business on the go in 2022.
Digital Marketing Trends To Catch-Up In 2022
Last year almost 45 per cent of brands lagged in growth because of not having a well-defined digital marketing plan. Without a clear plan, you will certainly not be able to see the best results of your efforts. Here are some trends you should consider before coming up with a digital marketing plan.
1. Involvement Of Data And Analytics
Throughout the year 2020 and 2021, we understood the immense need for agile practices. Marketing tactics based on data and analytics will bring forth better results in 2022. Collecting necessary data and studying it will help you understand the different aspects of your business and make smarter decisions to take beneficial action.
Collecting data from various sources will help you develop a unified view of customer behaviour and improve customer experience accordingly. Around 73 per cent of companies are planning to invest in data analytics in 2022, and this figure is likely to grow. Using predictive analytics tools to understand future customer behaviour would result in better conversion rates and lifetime value for your brand. Make sure you pursue legal ways to collect all the necessary data.
2. Video Marketing Is Going To Stay
Being at home, people find videos to be quite engaging. Therefore in 2022, it’s worth investing your efforts. According to research data, by 2022, videos would contribute to 82 per cent of the total internet traffic in the world. 80 per cent of the video marketers claim that they yielded impressive results and increased sales and ROI through it. Effectively using video marketing will bring you excellent results in 2022.
Along with focusing on good video quality and speed, it is also essential to consider what your audience wants to see. The videos should reach the right screen at the right time. You may look up to third-party tracking to enhance viewability in real-time, and AI can help you keep up with the most valuable video users.
3. Make The Most Of Search Advertising And Social Media
Search advertising sounds sensible with the constantly growing search queries on Google. Indeed, marketing budgets will bounce back after the pandemic. According to Gartner’s research, around 74 per cent of companies are likely to invest in digital advertising, and 66 per cent will spend on paid search in 2022. According to several studies, the current conversion rate is known to be 4.4 per cent and increasing.
With the growing popularity of social channels, social media advertising is equally beneficial in the coming years. However, they are still complex arenas. Instead of depending on the trial and error method, you must look for better skills, tools, and ad optimization. Using AI for social media and search advertising will prove very effective. You can easily optimize keywords and content according to performance and response.
4. Map Customer Journey
It is essential to understand the customer’s journey with you, and 2022 will highlight this within the digital marketing trends. As per research, brands and companies that map customer journeys perform better than those that don’t. A customer’s journey lets you know how the customers interact with your brand. This information can be used to boost sales by enhancing their experience. More positive impressions and expressions are always a great thing for your business. It would be wise to do this manually using tools and AI, which can be tricky and time-consuming.
5. Mobile Marketing
Mobile and the future of digital marketing are interlinked. The world has 5.2 billion unique mobile users, which affect 52 per cent of the total traffic on the Internet. Throughout 2020 and 2021, the pandemic and increased use of mobile phones has led to M-commerce growth. Prioritizing mobile marketing will help you get even more customer-centric.
Seventy-nine per cent of the entire e-commerce sales are generated through mobile phones. Therefore, optimizing your channels and websites for mobiles will make you successful in getting efficient traffic. Offering the best experience to your customers even on mobiles is a perfect way to keep them clung to your brand. It’s high time to look for a digital marketing company.
Personalization is one of the most important digital marketing strategies in the current era. This has become even easier with various AI tools and upcoming competent technologies. If you haven’t adopted this practice yet, 2022 may be the best time to start. Personalization delivers specially tailored branding content and messages to each customer. Do not stop yourself from getting creative with your brand and delivering what your customers expect. According to experts, brands that invest in personalization are 30 per cent more competitive than those that don’t.
7. Focus On Offering Omnichannel Experience
As per research data, consumers use around three to five channels during their purchase journey. Planning, implementing, and optimizing cross-channel campaigns would be worthy in 2022 for more and efficient traffic. More and more companies are now planning to invest in omnichannel experiences. Within 2021, the figures reached 20 per cent to 80 per cent. The customer will be at the heart of the brand strategy with a tremendous omnichannel approach. There are multiple ways people use various channels. Collect real-time data to understand and plan your strategies perfectly.
Significance Of Keeping Up With Trends
With changing times and preferences, digital marketing trends also change from time to time. Keeping up with these updates is necessary to ensure the best results. If you are looking for business growth, the trends mentioned above will help you ace your digital marketing game in the long run.