Digital marketing is nothing but the combination of traditional marketing techniques with digital technology like desktop computers, handheld devices, wireless broadband connections, and other digital networking and platforms. Digital marketing helps in brand building, sales promotion, product positioning, brand development, advertising, promotional activities, and many more. In a nutshell digital marketing encompasses all the mediums and outlets through which marketing ideas and messages are sent to target audiences.
With digital marketing strategy you will be able to develop a powerful online presence. The digital marketing strategies include search engine optimization (SEO), pay per click (PPC), video promotion, mobile marketing, web 2.0 strategies, and many more. So, if you have any business or organization, then definitely you need a digital marketing strategy to expand your business horizons.
SEO: Search engine optimization (SEO) is considered to be the most important digital channel in the world of marketing. Basically SEO uses different techniques and strategies to make websites better for visitors. This digital marketing idea includes various elements like tags, keywords, image maps, Meta tags, incoming links, site maps, and incoming text or RDF models. All these digital channels help in getting a good ranking in search engines like Google, MSN Bing, Ask Jeeves among others.
Pay per click (PPC): Pay per click (PPC) is a pay-per-performance advertising where advertisers only pay their prospects, when they click on the advertisement. This digital marketing method also called contextual advertising helps in reaching out to prospective customers. It works on the principle of bidding on keywords. Marketers bid on different key phrases that are relevant to their business requirements and the keywords that appear in the search results. The bidder with the highest bid gets the top spot in the search results.
Email marketing strategy: Email marketing enables marketers to reach out to their subscribers or audience. A large audience is reachable through email. It also helps in building a relationship with the audience. In fact, in today’s world, every marketer has his own list of email recipients. This is done to gain more knowledge about the target audience, personalize the message, and respond to their needs and requirements.
Social media marketing: Social media marketing consists of various strategies like video marketing, podcasting, blogging, social networking, etc. These digital marketing strategies help in building online reputation and visibility of products and services in the viewers’ mind. Social media consultants use such strategies to create high quality and compelling content for the audiences.
Facebook Ads & AdWords: It is one of the most popular ways of digital marketing. Nowadays, many companies like Google, Facebook, and Twitter have created apps specifically for this purpose. Through this app, marketers can track which keywords are being used to advertise their product on users’ iPhones and smart phones. For Facebook ads, marketers can track their ROI (return on investments) through detailed metrics.
In short, apart from email marketing, online marketers also opt for SMS (text messages) marketing for reaching out to potential customers and clients. They use such methods like mobile apps for digital marketing which gives them information about the activity of their target audience.
In addition to that, it provides marketers with detailed insights of the behavior and buying preferences of customers. For instance, if a user searches for products and information on an app, marketers can make use of location-based services of location-based mobile marketing that provides them detailed data on where their customers are located in real-time.
Content Marketing: Content marketing refers to the promotion of brands via the distribution of content via various digital channels like the web, video, podcast, etc. Most recent studies show that content marketers reach the bulk of the people through their mobile applications.
The most preferred channels for content marketing are videos, podcasts, etc. However, these channels are ideal for distributing short promos and other seasonal promotions as well. It is also seen that marketers gain more traffic on mobile devices through these apps than email marketing campaigns.
Pay per click (PPC) strategies: Another highly effective channel for marketing is pay per click (PPC). This is an advertising method wherein the advertiser only pays for the number of clicks on the advertisements. It is an effective way for targeting specific audiences and collecting data about the audience.
Marketers can choose to pay only to relevant viewers and geographic areas. Apart from that, it is also seen that the ads are clicked by people who have a genuine interest in the subject matter of the particular ad.
In a nutshell, content marketing is one of the best ways to improve the brand awareness of your website or product. Digital Marketing companies help in providing you with the right content for your website so that your website gains more online traffic and improve your online presence.
Thus, content marketing is the core strategy for online businesses. It is very important to understand the target market before adopting any particular strategy. Marketers should opt for the strategy that suits the website.