What is Digital marketing?
Digital marketing is a field which revolves around attracting users to massive online digital platforms. It is predominantly done by designing, creating, and launching advertisements which cater to the user’s tastes and attract them to the business or organization’s product or service. The art of how to do this is taught in digital marketing courses.
Digital marketing is a relatively new field and has expanded its reach immensely since its creation. It is a field which has been doubling and even quadrupling in size every year since it came into creation. This is because the premise of digital marketing is very lucrative and profitable.
It is to attract as many eyeballs or users to the massive online digital platforms as possible. Online digital platforms are already immensely popular and users are creating accounts on them in the billions. So there is a huge market to be tapped in online digital platforms and digital marketing seeks to do this very thing.
There are several means of conducting tasks in the field of digital marketing. Most of it is done online through electronic media which is vivid, understandable, comprehensible, and digestible to the users ie. They can understand and comprehend it immediately.
Not only does digital marketing serve to increase user count on the online digital platforms but it also helps to target certain demographics of users to channelize and funnel them towards a specific product or service which a business or organization desires to introduce into the market. There is a module on niche targeting in the digital marketing certification.
What are the benefits of starting a career in digital marketing?
1. You will be able to make an impact on a global scale –
Digital marketing is one of the few fields in which the individual can make an impact on a truly global scale. With digital marketing tools, it is possible to reach millions and even billions of users in a matter of a few months or one year.
Short of working at Google, there are very few ways in which an individual can make an impact on such a large scale with the use of so few resources. Digital marketing allows individuals to reach as many users as they can present their advertisements, videos, and campaigns to.
2. You will be able to target any segment of the population you desire –
By working in the field of digital marketing, you will gain the ability to target any segment of the population you desire. This concept of targeting a specific segment of the population is called niche targeting in digital marketing.
Digital marketing allows you to be able to interact with, interface with, and affect whichever segment or demographic of the population you wish to affect. You can design and create advertisements for housewives, for mothers, for youngsters, for teenagers, for working professionals, for old-aged people etc.
3. You will be able to help companies market their products and services in an affordable way –
Digital marketing has brought about a revolution in the way products and services are marketed to potential customers and the way in which a business or organization can increase the number of users who frequent its websites.
Before the advent of digital marketing, businesses and organizations used to have to make the use of billboards, newspaper advertisements, TV advertisements, and radio advertisements to market their products and services. The digital marketing certification online discusses this history of marketing.
This way of marketing is much more expensive and the only way to reach potential customers is through strategic placement. Otherwise these forms of marketing do not have much impact. Digital marketing is much more affordable and impactful.
4. You will be able to track and measure the results of your work –
Digital marketing is the only field in which the professionals are able to track and measure the results of their work so easily. All they have to do is get the metrics of the impact that their advertisements and digital marketing campaigns are making from Google analytics.
They can also get the data for the lead conversion rates from their employing companies and see how effective their digital marketing strategies are turning out to be in the real world or the actual market.
5. You will be able to improve the conversion rates for your company –
The digital marketing professionals know that the only metric which really matters for them is the lead conversion rates of the potential customers at their company. Leads refer to the potential customers who the business or organization attempts to reach through their sales team or through their digital marketing team.
If the potential customer purchases a product or service from the company that potential customer is referred to as having a converted lead. Meaning that the potential lead was converted into an actual user. So the main aim and objective of digital marketing teams or their prime goal is to increase the lead conversion rates of their companies as much as possible.
6. You will be able to enter into a variety of career options –
- Analytics Manager
- Content Manager/Content Marketing Manager
- CRM Manager (incorporating Email marketing)
- Digital Account Manager / Sales Director (Agency role)
- Digital Director / Head of Digital
- Digital Integrated Copywriter
- Digital Marketing Manager or Web Manager
- Ecommerce Manager
- Marketing Director
- Marketing Executive
- Marketing Manager
- PPC Search Manager
- Search Manager
- Social Media Manager including Community Manager
- Web Developer / Designer
7. You will have a lot of flexibility at your work –
You will be able to work from any location as long as it has a strong and stable internet connection. You will also not have to report to the office in traditional office hours and will instead be able to come to the office only when it is absolutely necessary for you to be present there.
Otherwise you can simply work from home and submit all of your work online.
8. You will have a large portfolio of projects –
Digital marketers are never idle or out of work. They are always kept busy with a variety of unique and challenging projects in which they have to apply all of their skills, knowledge, abilities, and creativity. So their portfolio of projects fills up very fast with a lot of diverse and impressive projects.
What is the salary of a digital marketing professional?
1 year experience – ₹1,76,578 per annum in India
4 year experience – ₹234,460 per annum in India
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