What Is The Definition Of Digital Marketing And Its Benefits For Business?

digital marketing

Understanding Digital Marketing is an activity or marketing activity with a series of ways and techniques using digital media with the aim of getting traffic, data, and customers.

Marketing is a series of efforts to convey, disseminate, and offer something in order to achieve certain goals. While digital means sophisticated equipment that is synonymous with technology that is always developing and providing convenience to the community.

Examples of digital media, websites, social media, online stores, marketplaces, digital payments, applications, search engines, are modern digital technologies that are most familiar to today’s society.

Among them all can be used to help market products, businesses or businesses that are more modern and potential because they have very fast access and wide reach.

The Main Purpose of Digital Marketing as Marketing

Marketing target

The main purpose of “digital marketing” is marketing that utilizes digital tools or media to reach target consumers quickly, precisely and broadly. In addition, it can also be more effective and efficient in the use of advertising funds for business or business interests.

Increase Brand Awareness

Actually increasing brand awareness is part of conventional and digital marketing, where the goal is to introduce a product or brand to the public. The more famous a brand / brand, the easier it is accepted by consumers.

Advertising on television, billboards, radio which is commonly called conventional advertising is basically an effort to increase brand awareness. In the digital era, you can use Google Ads display advertisers, or Facebook and Instagram.

The law of marketing is that the more people know a product and brand, the easier it will be accepted by consumers

Building Market Database

What if we have the right consumer market database and in accordance with our product or service? Buy kegerator in Sydney with very rational price.

For example, the hijab business, with digital marketing, can collect consumer prospects with criteria for women aged 18-40, Muslim, and like fashion. This database you can later use to offer via email or advertisements that are very effective and efficient in digital marketing activities.

Digital Analysis

After determining the target, namely analyzing to implement the most effective and efficient digital marketing system. Using several kinds of tools as an analysis page to measure an ad, user behavior, and including the use of advertising budget, so that it really fits the marketing target.

Like Google Analytics, Search Console, Facebook Ads Manager, Instagram Insigt etc, supermarket bangunan.

Digital Marketing Media Used for Business


Since the first, the website has been the choice of many people for easy access to information, speed of data exchange, product distribution, online buying and selling, and promotional media. We can start using digital marketing by creating the right business website

The cost of creating a website is relatively cheap for capital to build a business when compared to the cost of opening a shop or direct office. If there is already a shop and office with a website added, the results will be even better

Content Marketing

Content means content that is on a digital media, such as articles on websites, posts and captions on Facebook and Instagram, including videos on YouTube, websites and social media.

Of course, the type that has marketing value is that it can attract attention, either to increase brand awareness or get sales from content marketing

Social Media

Social networking media is very busy used by hundreds of millions of people around the world. A place to interact with each other without being limited by space and time.

Social media services already offer very cheap advertising places specifically for example such as advertising on Facebook, Twitter and Instagram

Search Engine Optimization (SEO)

Search engines such as Google, Yahoo and Bing are the most widely used online media for people to search for information. Search engines can be used to get the right consumers according to what they are looking for using Search Engine Optimization (SEO).

We can create a lot of SEO-optimized content to get lots of website visitors who can become opportunities as potential customers.

Learn complete knowledge about SEO from Google.

Google Ads (Search Engine Marketing)

Special places to advertise from Google include

  • Search Engine Marketing ads that appear on the top page of Google searches
  • Display Network advertising banner ads that appear on websites and blogs that are crowded with visitors
  • Youtube Ads, if you often see ads on Youtube, this is a video ad service from Google

You can learn more in the Google Ads Guide.

Email Marketing

If we have ever received an email containing a promotion from a service or an online store, for example, that is the use of email as marketing. Almost all internet users already have an active email that has the potential as a product or service offering tool.

Using email, you can’t just send it, but use a subscriber database, namely people who are interested in your business.