This article will end your confusion for content marketing and will open up some mind-boggling facts for your help!
One might think that content marketing is pretty much a new thing which got a surprising boom in recent years. Initially, I also thought that way, but Content Marketing is As Old As Great America. Content Marketing actually started back in 1732, with the book called “ Poor Richard’s Almanack”. A book by Benjamin Franklin, one of the Founding Fathers of the United States, began publishing on December 28, 1732 with the sole purpose of promoting his printing business. It was an actual starting point for Content Marketing and footprint for others to follow like what we see in today’s Digital Era with Blogs, Youtube Videos, Social Media Posts, and etc.
Besides, whenever most people think about content marketing, they think of one word, that is Blogging. Yes, blogging is an awesome yet modern way of content marketing, but there’s no denying that other forms of content are growing super quickly too. Amazingly, the recent form of content, podcast, grew from 18.5 million episodes to 29 million just over the past year, which is a surprise in itself!
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Those were some fun facts related with content marketing. Now we will unearth how content marketing can give your business a Massive Growth! So let me take you through different ways in which content marketing helps your business.
Using Content Marketing for Business Growth
Here you will discover how content marketing makes your business grow massively!
Cool way of Increasing your Brand Awareness
Any business, when finally on promotion stage, the first place where they get stuck is, how to create brand awareness, right? Because brand awareness is what makes consumers get familiar with your product, service, or etc. For businesses, brand awareness is beyond just making people aware of what your product is, or what you do, but brand awareness is important because people are more likely to purchase from you if they recognize and trust your service.
Nowadays, content is such a key part of your digital marketing strategy that content marketing and branding go hand in hand like custard and jelly! Quality and Consistent content gives you the good chance to show consumers who you are as a business and what your brand represents. Brand awareness plays beyond the word “recognition”, it’s how well consumers understand your brand’s qualities that makes you stand out from the crowd of your industry.
Building your Loyal Audience
Do you know there is a word called BTS ARMY that exists on this planet? BTS ARMY is a fanbase, following true followers of K-pop band, called BTS. Plus, upto date, BTS ARMY is thought to be the best fandom so far, making up 40 million members of ARMY!
So how come BTS, a korean pop music band, did this wonder and become undoubtedly the biggest fanbase of the current K-pop music world? The answer is, optimizing the power of content marketing.
Content marketing isn’t limited to businesses nowadays, but is equally utilized by artists as well. Content doesn’t only give you information with the aim of solving any problem, but give you reason for entertainment as well. Therefore, by releasing music every 2 to 3 months, following the BTS genre itself, BTS artists give you content which makes you follow their hairstyle and dance moves!
Greater Online Presence due to SEO efforts
By producing original, high quality and consistent content there are more chances to rank higher in the search engines, most commonly Google, plus; it’ll be better for your SEO efforts as well. When users find your content to be a problem solver within the blink of their eye they love to come back to your piece of information again and again. They love to spend more time on your site which is one indicator for Google that you are providing relevant and useful information.
For instance, Youtube isn’t for entertainment, but for health advice as well. Oneday, you feel yourself caught by a flu problem so instead of going to the doctor directly you can easily search for useful information beforehand. And if your video tends to be solving users’ pain points then you will definitely get more likes, shares and subscribers too!
Quality content will give you an Industry Expert position
One of many advantages, posed by quality content, is you are awarded with strong authority online. If you try to establish your business as a credible place to get information, there are more chances of you ranking higher in search engines. Plus, your customers are more willing to trust you if they see you as an industry expert. Therefore, to gain an industry expert position, you should always produce a level of content that explicitly shows your expertise level in your domain while providing valuable answers to your audience’s questions.
All in all, content marketing is key to your business success. But, how can you be successful at it? By examining the quality of your content, one way is to utilize content scoring. As more businesses are putting more money into their content marketing efforts, there’s never been a better time to embrace content scoring metrics into your marketing campaign. By using content scoring, you can measure and improve your content marketing performance and offer great value to your audience.
Genuine Content can boost your Conversion Rate
The content you publish impacts your conversion rate. It makes your audience easily connect with you and gives them information needed to make informed purchases. Even more, if you’re applying blogging for on-site traffic, consider using unique images rather than stock photos. As it gives you a potential 35% increase in conversions. Plus, your content should always incorporate a CTA and direct your reader on what they should do next!
If you’re really wondering why content marketing is important, then look no further than the conversion statistics.
- Content marketing provides conversion rates about 6 times higher than other digital marketing methods.
- After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make an informed purchase.
- Video content provides a great ROI and significantly increases conversions, as per 72% of businesses surveyed.
- Quality content-marketing can significantly help you improve your website conversion rates because it allows you to connect with and educate your leads and customers.
One more thing,to optimize your content for conversions, be sure to include a clear call-to-action as your CTA tells the reader what they need to do next, guiding them to the next step in the conversion process.
Whether conversion means:
- Making a purchase.
- Getting more information.
- Contacting your sales team
So it’s very important that you clearly indicate your audience within the content what you want them to do next.
Up till now, whatever we have learned just try to recall it now. In this article, we discovered the following things:
- Content Marketing started in the year 1732, with the book called “ Poor Richard’s Almanack”. A book by Benjamin Franklin.
- Content Marketing isn’t just limited to article writing or blogging, but spans to other areas as well like video, visual content, news, ebooks, podcasts, social media posts, etc.
- Key purpose of Content Marketing is, in content marketing you strive to provide valuable content i.e., giving out information or entertainment, usually for free, with the mindset of a business goal.
- In content marketing, first you create brand awareness, then build an audience, and in a later stage cash your audience.
- Discussed some benefits of Content Marketing for your any type of business.
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