Have you ever bought a product from an online store without looking for reviews? Never! You always look at the experience of other customers and make decision upon the reviews.
The same is in the case of your online services. When you offer services on the online platform people wouldn’t believe you unless you provide them with some demonstrate that you are the right choice for them. For it, you can make a powerful case study that can help you get more clients easily.
The case study is a small document by which you can convince the client about your SEO skills. It is an in-depth, inside view of somebody’s life, business, or project. These are also sometimes called “case histories”. They are one of the most powerful content types on the internet because they show actionable steps to take.
You can make it better by following some simple steps that can help you gain trust and make your SEO impactful.
Steps to remember for optimized case study
The first and most important rule of SEO is that you have to write the things that are related to the topic.
For making the case study optimized you need to add the lines that are to the point and actually describe your experience.
Be wary about the different areas of research. Make sure you provide a thorough exploration of the problem and design of the solution. Consider if you need to provide an overview of your company and its products and services.
A case study should be well structured and visually appealing. Make sure every section is titled and that there is a balance between text and images.
Also ensure that there is enough detail for readers to understand the process, but not too much to prevent readers from staying focused on their research, such as balancing white space with information density.
Keyword optimization for the case study goes beyond the page title and Meta description. The first step is to consider your headline, subheadings, and content. Secondly, you have to use paragraph headers and sub headers. Finally, make sure you include these keywords in your conclusion statement.
A case study is what you can measure and explain through statistics and metrics. If you want to make your case study more effective, here are some ways to keep in mind:
- The case study should be about solving a problem
- Follow the word count pattern as it is the best tactic to make the lines comprehensive
- There should be a clear hypothesis with measurable results
- The best way to get more comments on your post is by asking questions from the audience
- Always include statistics that show how you did better than before
Let’s dive deep and talk about these crucial factors in detail.
Should solve the problems
The information that you are adding to the content must be true. That means you should avoid the lines that are not related to the case study.
Make sure that the viewer can solve the problems when he visits your page. You have to convince the audience with your lines and tell them that you are the best option for them.
If you just add the non-convincing thoughts that are not even defending your points, then there are no chances that the visitors will visit your page.
Focus on the word count
One more thing that most people forget while making the content is that they make the case study too long. This leads the visitor to distract instantly.
Nobody would like to read lengthy paragraphs to know about your skills. Everyone likes skimming, thus they will try to reach the actual point that can explain your actual strength. It is also a best practice for SEO.
To keep the word count limited, you all can get help from the word counter online.
When a user uploads the content in the word counter, it tells the total number of words and sentences in the article. Also, it tells the keyword density of the content so writers can improve there.
When you will write the content in limited words then there is a surety that the quality will be improved automatically. You will try to cover the lines in a short and descriptive way that can convey your message to the audience. It is the best way by which you can make the case study optimized.
Show the audience some results
It is already discussed earlier that no one will trust your services unless you show them some of your best results.
So, you should add some demos that are proving your worth. There should be some of the suppositions by which the audience can guess your product.
Ask questions (FAQs)
This section must be present in your case study to make it stronger and more likable for the viewer. Add some questions in the content and give the answers to the public. It will let them know what services they can avail of at your forum.
The other method that can get more visitors and keep them engaged is by asking some questions from other people. Give some tips and ask for alternative ways. This will make your case study more impactful as people will get an idea that you have a lot of knowledge in the specific field.
Always add statistics
Stats are the most effective factor that can convey your message to the audience. It also makes it easy for the spectators to understand things.
These graphs also show the people how you are improving with the time and can be handy for them in the future.
To make the case study strong and get more visitors to the page, it is essential to work on the SEO of your case study.
There are several factors that you have to consider while optimizing the content and making your case study effective.
The tips discussed in this article can be quite helpful for readers and will surely help them in making their reports better.