Whether you’re an aspiring entrepreneur, a blogger, or an affiliate marketer, a website is precisely what you need to build your online presence. It will help you post relevant articles, share your expertise with the world, and of course, boost your ranking with all the SEO essentials.
However, most eager business owners and bloggers fail to take time when choosing a domain name, and yet, it can make all the difference in how people perceive your brand and how they choose to interact with your site.
There are several key factors to consider when you’re choosing a good, memorable domain name. It needs to be SEO-friendly, but also relatable to your target audience, not just the search engines. It needs to reflect the core of your brand purpose without sounding overly pushy or salesy. Finally, a powerful domain name is attractive enough to invite people to your site and easy to remember for them to come back for seconds.
Let’s see how you can achieve all that with your domain name and help your new site gain the needed traction to succeed.
Keep it short, sweet, and simple
Being concise helps people remember your domain name and makes it easier for them to type it out when they want to visit your site. When they peruse their vast lists of bookmarks, it also makes your name stand out with its simplicity. Using your domain name to foster brand recognition is crucial, so choose a name that works in your favor, both in terms of SEO and for the sake of convenience.
Avoid complicated phrases, long names, symbols, numbers, and anything that complicates the name and takes time to type out or say. Keep in mind that voice optimization should play a role in this process, as people will now often use voice assistants to browse, so when they speak, your name should be easy to pronounce.
Personalization makes it more relatable
Another helpful tip to keep in mind is that your potential site visitors appreciate personalization. Using your own first or last name in crafting a domain name shows just how much of an expert you are in your field of work. It also immediately evokes the image of you as a human being when they think of your business and of your industry, which helps you build authority and credibility.
Consider choosing a personal domain name that combines your name and your industry, to make it easier for your visitors to immediately figure out who you are and what you do. Personalization can also mean combining your brand name with the .me extension. It humanizes your business, but it also gives you a chance to create a powerful CTA with the right action verb such as workwith.me, or anything that inspires action in your visitors.
Make sure the design matches your domain
A domain name, as appealing as it might be, isn’t a stand-alone entity in representing your brand. In fact, you should choose a domain name that is aligned with your values, purpose, and your storytelling on the site itself. Work together with your chosen web designer and developer to select a name that works well with the design of your site.
For example, your brand might be quirky, eccentric, or then again, professional. It can be a cute site for discussing the impact of on our health, or a serious site representing a legal firm. The spectrum is endless, and your design should reflect your domain name and your brand’s identity. This kind of consistency makes it more appealing for visitors, and thus, for search engines.
Be mindful of keyword optimization
For inexperienced marketers, SEO boils down to keywords, and yet it’s so much more complex than that. Your domain will be fully optimized only if you keep your site user-friendly, follow the latest protocols in web design, but also if you make sure that your content is relevant.
Your domain name does contribute, and you can absolutely consider keywords – just make sure you don’t overdo it, or you risk making your domain name sound spammy and fake.
Trying to cram as many keywords as possible into your domain name might just have the opposite impact on your site’s ranking and overall optimization. If your brand sells shoes, using the term in a phrase such as “hikingshoes” with the right extension might help people remember your site, but also tell search engines precisely what your brand is about.
However, cramming various terms such as shoes, sneakers, boots, and the like, into that same name will definitely sound spammy. It’s all about striking that fine balance.
Domain names aren’t the be-all, end-all of your online presence, but they can certainly help you build a website that will be appealing to visitors. Take your time when making this decision. Go with trusted providers and hosting options that will add to the safety of your business operations and help ensure a strong brand reputation for you. This careful approach will help you establish a strong presence and it will set the stage for future success, as well.
About the author:
Mike Johnston is an experienced blogger and editor with a background in creative writing and digital media. He’s produced thousands of pages of original, engaging content for numerous online publications throughout his career. Mike’s specialties are business and technology, but he also often writes about travel, lifestyle and work-life balance.