If you have a blog, it is likely that you already understand the importance of corporate blogs. But do you know how to optimize your blog posts to make them more search engine friendly?
Here are six easy search engine optimization tips (SEO) to help get your blog noticed.
Do your search. Search for keywords is essential for the optimization of the page. There are chances that you are naturally using keywords without simply realizing by providing valuable content on a subject. However, there are a variety of tools and techniques to find relevant keywords related to your blog that you can not have taken into consideration. Google AdWords Keyword Tool and Semrush.com Both offer excellent tools that allow you to find keywords related to your subject and even spy on your competitors to see what words and phrases they target to bring traffic to their sites.
Use keywords throughout your post. Once you have targeted some relevant keywords, it’s important to place them where they will have the most impact for man and indexing search robots of your content. Try to include them in the following locations:
Titles and subtitles
Anchor Text (text hyperlink to other pages on your site)
Title Tags and Meta Descriptions
A warning: Do not engage in keyword stuffing, which is the act of filling your content with as many keywords it becomes difficult to read. Not only does this irritate your blog disciples, it will also be penalized by Google. A couple of keywords strategically will do the trick.
Optimize your images. Whenever you download a photo on your blog, be sure to include keywords in the file name and fill the alternative text field with a brief rich keyword description of the photo.
Other references with links. When you mention another blogger or article in your blog, include a link to the information you refer to. Not only is there a good blog label, but you can also have luck and receive link feedback. Quality links are valuable for a site looking for higher rank in search engine results pages.
Give readers the opportunity to subscribe to your blog. First plan place placed RSS or subscription RSS buttons and offer viewers the ability to subscribe to your messages by email when possible. This allows your blog followers to have an instant notification of your latest messages without having to check your site regularly for the new content.
Use social media to expand the scope of your blog messages. As a small business, you can use Facebook, Twitter, Google+, or other social media sites to create links with current and potential customers. Why not promote the content of your blog on these sites for even more web visibility? Free programs like Hootsuite, it’s easy to display links to your last blog post on all your social media sites with just a few clicks. You can even program your messages in advance!
By following these simple SEO automation tips, you can encourage better ranking in SERPS, increased web traffic, and higher client conversion rates.